I oversee the development and implementation of comprehensive paid advertising strategies across various digital platforms. I utilize data-driven insights to optimize campaigns, drive maximum ROI, and stay up to date with the latest industry trends to ensure effective advertising strategies.
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Digital Marketing ContractorUpworkKnoxville, Tn, Us -
Director Of Paid AdvertisingKetamine Media Jul 2023 - PresentKnoxville, Tennessee, UsDuties include:Campaign Strategy and Planning:- Develop and execute comprehensive paid advertising strategies to align with current business goals.- Conduct ongoing market research and competitor analysis to inform continuous campaign planning.Budget Management:- Effectively manage advertising budgets, optimizing spending to maximize current ROI.- Implement cost-saving measures while maintaining the effectiveness of ongoing campaigns.Ad Creation and Optimization:- Create compelling ad copy and visuals, ensuring current brand consistency.- Conduct A/B testing and implement optimizations to continually improve ad performance.Data Analysis and Reporting:- Utilize analytics tools to analyze ongoing campaign data and provide insightful reports.- Monitor key performance indicators (KPIs) and adjust strategies based on current data-driven insights.Audience Targeting:- Develop and continually refine audience targeting strategies to reach specific demographics.- Utilize platform features and audience insights to enhance ongoing targeting precision.Platform Management:- Manage advertising campaigns across platforms such as Google and Meta Ads.- Stay informed about ongoing platform updates and implement new features for enhanced performance.Conversion Tracking:- Implement and maintain conversion tracking systems to measure ongoing campaign success.- Analyze ongoing conversion data to refine strategies and improve ongoing lead generation.Collaboration with Creative Teams:- Work closely with creative teams to ensure ad creatives align with current brand guidelines.- Provide ongoing creative briefs and feedback to optimize ad content.Adherence to Industry Best Practices:- Continuing research of industry trends and best practices in paid advertising.- Implement changes to strategies to align with evolving industry standards.Client Communication:- Address client feedback and adjust strategies to meet current client objectives. -
Advertising SpecialistKetamine Media Oct 2022 - Jul 2023Knoxville, Tennessee, Us -
Social Media Marketing SpecialistKetamine Media Feb 2021 - Oct 2022Knoxville, Tennessee, Us -
Digital Marketing ContractorUpwork Nov 2019 - PresentSan Francisco, California, UsI offer my abilities within the fields of Graphic Design, Website Design, Marketing and many other professional competencies. -
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Sam Cassidy Skills
Sam Cassidy Education Details
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Carson-Newman UniversityBusiness Administration With A Double Emphasis Marketing & Management
Frequently Asked Questions about Sam Cassidy
What company does Sam Cassidy work for?
Sam Cassidy works for Upwork
What is Sam Cassidy's role at the current company?
Sam Cassidy's current role is Digital Marketing Contractor.
What schools did Sam Cassidy attend?
Sam Cassidy attended Carson-Newman University.
What skills is Sam Cassidy known for?
Sam Cassidy has skills like Leadership, Customer Service, Microsoft Office, Event Planning, Social Media, Teaching, Marketing, Public Speaking, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, Research.
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