Who is Sam Cassidy? Overview
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Quick answer
Sam Cassidy is listed as Digital Marketing Contractor at Upwork, based in Knoxville Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Sam Cassidy.
Sam Cassidy previously worked as Director of Paid Advertising at Ketamine Media and Advertising Specialist at Ketamine Media. Sam Cassidy holds Bachelor Of Business Administration - Bba, Business Administration With A Double Emphasis Marketing & Management from Carson-Newman University.
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Upwork
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Profile bio
About Sam Cassidy
I oversee the development and implementation of comprehensive paid advertising strategies across various digital platforms. I utilize data-driven insights to optimize campaigns, drive maximum ROI, and stay up to date with the latest industry trends to ensure effective advertising strategies.
Listed skills include Leadership, Customer Service, Microsoft Office, Event Planning, and 29 others.
Current workplace
Sam Cassidy's current company
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11 roles
Sam Cassidy work experience
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Director Of Paid Advertising
CurrentDuties include:Campaign Strategy and Planning:- Develop and execute comprehensive paid advertising strategies to align with current business goals.- Conduct ongoing market research and competitor analysis to inform continuous campaign planning.Budget Management:- Effectively manage advertising budgets, optimizing spending to maximize current ROI.- Implement cost-saving measures while maintaining the effectiveness of ongoing campaigns.Ad Creation and Optimization:- Create compelling ad copy and visuals, ensuring current brand consistency.- Conduct A/B testing and implement optimizations to continually improve ad performance.Data Analysis and Reporting:- Utilize analytics tools to analyze ongoing campaign data and provide insightful reports.- Monitor key performance indicators (KPIs) and adjust strategies based on current data-driven insights.Audience Targeting:- Develop and continually refine audience targeting strategies to reach specific demographics.- Utilize platform features and audience insights to enhance ongoing targeting precision.Platform Management:- Manage advertising campaigns across platforms such as Google and Meta Ads.- Stay informed about ongoing platform updates and implement new features for enhanced performance.Conversion Tracking:- Implement and maintain conversion tracking systems to measure ongoing campaign success.- Analyze ongoing conversion data to refine strategies and improve ongoing lead generation.Collaboration with Creative Teams:- Work closely with creative teams to ensure ad creatives align with current brand guidelines.- Provide ongoing creative briefs and feedback to optimize ad content.Adherence to Industry Best Practices:- Continuing research of industry trends and best practices in paid advertising.- Implement changes to strategies to align with evolving industry standards.Client Communication:- Address client feedback and adjust strategies to meet current client objectives.
Jul 2023 - Present
Advertising Specialist
Oct 2022 - Jul 2023
Social Media Marketing Specialist
Feb 2021 - Oct 2022
Digital Marketing Contractor
CurrentI offer my abilities within the fields of Graphic Design, Website Design, Marketing and many other professional competencies.
Nov 2019 - Present
Marketing Director
Sustainable Aquatics
Nov 2019 - Jan 2021
Marketing Coordinator
Aug 2019 - Nov 2019
Assistant Director
Boys And Girls Club Of Strawberry Plains
Oct 2018 - Aug 2019
Resident Assistant
Carson-Newman University
Nov 2017 - Jul 2019
Education Director
Boys And Girls Clubs Of America
Aug 2017 - Oct 2018
Athletic Director
Boys And Girls Club Of Dumplin Valley
Mar 2016 - Aug 2017
1 education record
Sam Cassidy education
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Carson-Newman University
FAQ
Frequently asked questions about Sam Cassidy
Quick answers generated from the profile data available on this page.
What company does Sam Cassidy work for?
Sam Cassidy works for Upwork.
What is Sam Cassidy's role at Upwork?
Sam Cassidy is listed as Digital Marketing Contractor at Upwork.
Where is Sam Cassidy based?
Sam Cassidy is based in Knoxville Metropolitan Area, United States while working with Upwork.
What companies has Sam Cassidy worked for?
Sam Cassidy has worked for Upwork, Ketamine Media, Sustainable Aquatics, Association For The Promotion Of Campus Activities, and Boys And Girls Club Of Strawberry Plains.
How can I contact Sam Cassidy?
You can use AeroLeads to view verified contact signals for Sam Cassidy at Upwork, including work email, phone, and LinkedIn data when available.
What schools did Sam Cassidy attend?
Sam Cassidy holds Bachelor Of Business Administration - Bba, Business Administration With A Double Emphasis Marketing & Management from Carson-Newman University.
What skills is Sam Cassidy known for?
Sam Cassidy is listed with skills including Leadership, Customer Service, Microsoft Office, Event Planning, Social Media, Teaching, Marketing, and Public Speaking.
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