Sam Cassidy

Sam Cassidy Email and Phone Number

Digital Marketing Contractor @ Upwork
Knoxville, TN, US
Sam Cassidy's Location
Knoxville Metropolitan Area, United States, United States
About Sam Cassidy

I oversee the development and implementation of comprehensive paid advertising strategies across various digital platforms. I utilize data-driven insights to optimize campaigns, drive maximum ROI, and stay up to date with the latest industry trends to ensure effective advertising strategies.

Sam Cassidy's Current Company Details
Upwork

Upwork

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Digital Marketing Contractor
Knoxville, TN, US
Sam Cassidy Work Experience Details
  • Upwork
    Digital Marketing Contractor
    Upwork
    Knoxville, Tn, Us
  • Ketamine Media
    Director Of Paid Advertising
    Ketamine Media Jul 2023 - Present
    Knoxville, Tennessee, Us
    Duties include:Campaign Strategy and Planning:- Develop and execute comprehensive paid advertising strategies to align with current business goals.- Conduct ongoing market research and competitor analysis to inform continuous campaign planning.Budget Management:- Effectively manage advertising budgets, optimizing spending to maximize current ROI.- Implement cost-saving measures while maintaining the effectiveness of ongoing campaigns.Ad Creation and Optimization:- Create compelling ad copy and visuals, ensuring current brand consistency.- Conduct A/B testing and implement optimizations to continually improve ad performance.Data Analysis and Reporting:- Utilize analytics tools to analyze ongoing campaign data and provide insightful reports.- Monitor key performance indicators (KPIs) and adjust strategies based on current data-driven insights.Audience Targeting:- Develop and continually refine audience targeting strategies to reach specific demographics.- Utilize platform features and audience insights to enhance ongoing targeting precision.Platform Management:- Manage advertising campaigns across platforms such as Google and Meta Ads.- Stay informed about ongoing platform updates and implement new features for enhanced performance.Conversion Tracking:- Implement and maintain conversion tracking systems to measure ongoing campaign success.- Analyze ongoing conversion data to refine strategies and improve ongoing lead generation.Collaboration with Creative Teams:- Work closely with creative teams to ensure ad creatives align with current brand guidelines.- Provide ongoing creative briefs and feedback to optimize ad content.Adherence to Industry Best Practices:- Continuing research of industry trends and best practices in paid advertising.- Implement changes to strategies to align with evolving industry standards.Client Communication:- Address client feedback and adjust strategies to meet current client objectives.
  • Ketamine Media
    Advertising Specialist
    Ketamine Media Oct 2022 - Jul 2023
    Knoxville, Tennessee, Us
  • Ketamine Media
    Social Media Marketing Specialist
    Ketamine Media Feb 2021 - Oct 2022
    Knoxville, Tennessee, Us
  • Upwork
    Digital Marketing Contractor
    Upwork Nov 2019 - Present
    San Francisco, California, Us
    I offer my abilities within the fields of Graphic Design, Website Design, Marketing and many other professional competencies.
  • Sustainable Aquatics
    Marketing Director
    Sustainable Aquatics Nov 2019 - Jan 2021
  • Association For The Promotion Of Campus Activities
    Marketing Coordinator
    Association For The Promotion Of Campus Activities Aug 2019 - Nov 2019
    Sevierville, Tn, Us
  • Boys And Girls Club Of Strawberry Plains
    Assistant Director
    Boys And Girls Club Of Strawberry Plains Oct 2018 - Aug 2019
  • Carson-Newman University
    Resident Assistant
    Carson-Newman University Nov 2017 - Jul 2019
  • Boys And Girls Clubs Of America
    Education Director
    Boys And Girls Clubs Of America Aug 2017 - Oct 2018
  • Boys And Girls Club Of Dumplin Valley
    Athletic Director
    Boys And Girls Club Of Dumplin Valley Mar 2016 - Aug 2017

Sam Cassidy Skills

Leadership Customer Service Microsoft Office Event Planning Social Media Teaching Marketing Public Speaking Microsoft Excel Microsoft Word Microsoft Powerpoint Research Time Management Teamwork Community Outreach Strategic Planning Higher Education Team Building Management Sign Language Leadership Development Nonprofit Organizations Communication Business Analysis Graphic Design Business Writing Digital Marketing Program Development Interpersonal Skills Fundraising Marketing Strategy Hootsuite Multitasking

Sam Cassidy Education Details

  • Carson-Newman University
    Carson-Newman University
    Business Administration With A Double Emphasis Marketing & Management

Frequently Asked Questions about Sam Cassidy

What company does Sam Cassidy work for?

Sam Cassidy works for Upwork

What is Sam Cassidy's role at the current company?

Sam Cassidy's current role is Digital Marketing Contractor.

What schools did Sam Cassidy attend?

Sam Cassidy attended Carson-Newman University.

What skills is Sam Cassidy known for?

Sam Cassidy has skills like Leadership, Customer Service, Microsoft Office, Event Planning, Social Media, Teaching, Marketing, Public Speaking, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, Research.

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