Samuel I. Cesar Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Experienced digital marketing specialist proficient in managing and optimizing marketing accounts across various platforms. Skilled in communications, marketing strategies, website adjustments, and collaboration. Demonstrated ability to work independently and handle multiple accounts simultaneously. Proficient in utilizing a wide range of tools and platforms to drive results and achieve client objectives. Strong leadership and mentoring skills with a focus on continuous improvement.Managing Communications:- Maintain client communications and establish clear expectations with third parties.- Organize monthly performance presentations and internal issue resolution projects.- Top-to-bottom solo management of +10 marketing accounts.Marketing:- Provide website optimization suggestions for enhanced user experience.- Implement Google Tag Manager tagging and tracking for effective campaign measurement.- Set up complete ad accounts on platforms such as Google, YouTube, and Meta Suite.- Create and manage conversion, traffic, and retargeting-focused ads with both standard and dynamic images, catalogs, and videos.- Regularly create and update digital ad images and event-focused ad copy.- Utilize client lists for SMS/email campaigns.- Analyze conversions using Google Analytics and conduct A/B testing.- Allocate budgets based on results and provide informed feedback to client suggestions.

Farmers Branch, Texas, United States

• Manage marketing projects that include email and SMS campaigns, social and PPC advertising, SEO and content marketing, and in-person events.• Provided market research, forecasts, and consumer trends.• Implement competitive analysis and consumer trend reports increasing quarterlysales by 18%.• Suggested new SEO tools, which increased copywriters’ output by 30%.• Manage advertising agency and design team, and work alongside Sales teams tooptimize results based on data reports.• Manage +$90K monthly marketing budget, +700K SMS and email subscribers, +400Google My Business franchises.• Increased landing page traffic by 34% using Unbounce A/B testing techniques,which resulted in a CR of 19%.

Dallas-Fort Worth Metroplex

• Manage NB Motors's digital assets, including its website, social media pages, and paid advertising.• Provided market research, forecasts, and consumer trends.• Spearheaded a nbmotors.org redevelopment project that introduced abetter-designed website that increased organic traffic by 21% through SEOstrategies.• Introduced scheduled targeted email marketing and SMS programs that resulted ina substantial increase in lead generation.• Managed Facebook Ads and Google Ads campaigns that allowed us to increasesales by 45%.

Mexico City, Mexico

• Handle tasks of identifying trends in subject areas to channel into new projects.• Responsible for cultivating and maintaining relationships with bookstores andsuppliers.• Perform tasks of editing press reports and book releases.• Managing marketing strategies and funnel execution through organic and paidstrategies.• Measure, test, and report to the company board on social strategies and campaignsusing analytic tools.

Mexico City, Mexico

• Creating and implementing lead-generation marketing campaigns.• Providing client presentations; identifying, surfacing, and addressing potentialbuying obstacles; crafting personalized value propositions; reaching prospects.• Developed editorial content for different brands and clients.• Designing and implementing SEO strategies for our clients.• Managing Facebook Ads and Google Ad Words marketing strategies.• Designed +50 landing pages and social media content for 12 brands.

Mexico

Lead operations and provide strategic direction to our team. Provide cross-functional management: Academic Office, Administrative Office, and Student Life Operations. Oversight of 15 employees. In charge of operations and strategy to target and reach new students.

San Antonio, Texas

Master Of Business Administration - Mba

Bachelor’S Degree, Business Administration And Management, General

Education record