Samuel Charlier Email & Phone Number

Vevey

• Supported Global Head of Design, ensuring all visual brand communication contributes to enhancing corporate Purpose: “enhancing quality of life and contributing to a healthier future”
• Partnered with global and local Marketing teams on strategic design initiatives, ensuring brand and product experiences exceeded consumer needs and communicated the company’s sustainability promise, effectively.
• Led category, business and brand teams create multi-sensorial Brand Assets that are recognizable and relevant for integrated communication
• Strategically guided development of Brand/Portfolio Architectures, enabling brands to organize and communicate their offer so that products, services and brand experiences are rewarding to current and future consumers
• Global Lead of “Design to Delivery”, Nestlé’s Design Process best-practice (Roles, Governance, Systems / tools, KPIs) for creating and managing (DAM) Brand Assets for consistent application of Brand Identities.
• Embedded Design to Delivery Process and Tools globally: training Strategic Business Units, Design, Innovation, Legal, Regulatory, Product Development and Label Text communities in the Center, Zones and 120 Markets

Europe

• Led consumer brand credentials in Europe: fostering Top-to-Top relationships with key clients, identifying growth opportunities in the region
• Partnered with European office heads (London, Paris, and Milan), ensuring brand strategy, creative and retail experience excellence - ensuring the highest standards and client satisfaction

Geneva Area, Switzerland

As founder of Joining.the.Dots, I assemble integrated teams of Brand Strategy, Design and Semiotics experts from around Europe to partner with clients in developing their brand strategies, design applications and systems to drive business growth. Join the Dotters are a particular breed: cosmopolitan, sociable, inquisitive and provocative - to ourselves and.

• Managed European Executive Team (London, Geneva, Frankfurt offices), comprising heads of Finance, HR, New Business, Creative, Planning and Client Services
• Responsible for driving top and bottom-line growth
• Witih supported by European and American Finance Directors, drove optimisation of financial systems, controls and productivity
• Led creation of agency reputation in Europe strategy, fostering client relationships at the highest level, identifying potential growth and leading pursuit of opportunities
• Led development of HR strategy: anticipating talent needs, senior level staff recruiting, hiring and retention
• Ensured Strategic, Creative and Production excellence KPIs, to drive client satisfaction

• Represented Client Services on Fitch London Management Board
• As Functional lead, ensured strategic and operational objectives were met, and annual revenue (£9M), and Profit Margin (6%) were met
• In partnership with Regional HR), defined recruiting/retaining strategy of Client Servicing leadership team: 20 direct reports, comprising Executive Client Directors, Client Directors, Client Managers
• Led galvanising Client Services as a cohesive working unit, instituting Process best-practise, methodologies and tools
• In partnership with New Business, led marketing Fitch London’s capabilities to European and emerging markets