70% of B2B marketing doesn't work because of short term thinking.1. Focus only on lead gen2. Cut budget to marketing3. Don't invest in brand The results? Marketing that doesn’t drive revenue. Marketing that works is a paradox:It drives short term results, while keeping an eye on the long game. Basically marketing that is:Short term effective. Long term strategic. I’m obsessed with helping in-house marketers be so good that their boss loves them.Is that you? 🫵If you’re a b2b in-house marketer, reach out if you need help with: - Ask me about 90-days strategy for when you're new - Creating your marketing mission control in HubSpot- Talk about all things marketing and HubSpotSend a DM on LinkedIn or email samuel@contentchemistry.com.au