As Director of Front End Web Development for Victoria's Secret, PINK, and VS Beauty brands, I successfully lead a team of 20 developers, inclusive of managers and leads, across the US and India in the creation of web experiences for our global e-commerce platform.Key achievements include:- Leading the Personalization team in delivering personalized site experiences that drove double-digit growth in our digital business.- Successfully launching the Loyalty initiative by building the new Loyalty front end team, coordinating with other involved teams, and leading project estimations.- Developing and executing a new comprehensive team model that fosters collaboration among cross-disciplinary members, enabling quick convergence on problems and initiatives.- Exclusively managing all aspects of the Web Content Accessibility Guidelines (WCAG) digital operations, including vendor relationships, legal support, and automated accessibility (a11y) testing to support compliance across our e-commerce website and mobile apps.- Driving the design and implementation of a robust CI/CD pipeline, incorporating automated testing, release management architecture, and incident response systems. This resulted in nearly double-digit daily production code deployments and the ability to roll back code within seconds.- Leading the planning, training, and execution of migrating from our custom JavaScript framework to React and Styled Components.- Successfully implementing a cross-functional initiative that significantly improved the speed of the front end CI/CD pipeline, resulting in an 80% reduction in deployment speed and incident response time.- Conducting on-site team onboarding and training in India, covering key areas such as codebase, custom JavaScript framework, CI/CD pipeline, feature flag release development, documentation processes, and enhancing our team integration using a KJ technique brainstorming session.

Key achievements include:- Oversaw the front end leads and developers on product teams responsible for the Home, Landing, Category, Collection, Product Page (PDP), Keyword Search (KWS), Account, and Checkout pages, ensuring consistent delivery of world-class user experiences on the VictoriasSecret.com e-commerce website.- Managed front end resource allocation, offering comprehensive team support, identifying and resolving gaps, mitigating blockers, and providing technical guidance throughout all project phases.- Led end-to-end talent management processes, including hiring, onboarding, and professional development of front end leads and developers, while implementing performance reviews and succession planning strategies, resulting in exceptional associate retention rates.- Successfully led the front end Architecture and product teams in the complete rebuilding and rearchitecting of the VictoriasSecret.com e-commerce website, including front end framework migration, implementation of a component library, creation of RAML API contracts, and integration with a microservice-based backend architecture.- Collaborated with leadership to design and implement a collaborative team model that facilitated the development of subject matter expertise in critical front end areas such as accessibility (a11y), analytics, performance, security, SEO, and testing, resulting in enhanced knowledge and impactful contributions across the digital platform.

Key achievements include:- Headed the front end team responsible for the end-to-end ownership of the highly visible VictoriasSecret.com e-commerce mobile website, successfully delivering a range of critical projects such as mobile tiered navigation, collection filter enhancements, PDP cross-sell improvements, offer enhancements, ratings and reviews integration, and account profile redesign.- Collaborated closely with product management, technical partners, UX designers, and senior leaders in a fast-paced agile environment to conceptualize, design, and deliver world class web experiences, consistently ranking in the top 5 of the Gartner L2 specialty retail rankings.- Led the design and delivery of the Victoria's Secret hosted keyword search (KWS) solution, leveraging a vendor-driven backend in collaboration with the vendor's project management and backend developers, as well as internal merchandiser teams to ensure a seamless integration and a successful implementation.

Key achievements include:- Spearheaded the successful delivery of web development projects using agile and waterfall methodologies in a full stack environment, including the implementation of a custom multi-tenant content management system (CMS) and the development of numerous Ohio Metro Park program and reservation systems.- Provided leadership, hiring, management, and mentorship to the development team, fostering a collaborative and productive environment while overseeing the operations of the entire Columbus office building location.- Engaged directly with stakeholders to conduct comprehensive consultations, gathering their desired outcomes, project goals, use cases, and success criteria.

Create and maintain web applications and other tools that are useful to the company.