Samuel James Email & Phone Number

Seattle, Wa, Us

San Francisco, California, Us

• Interface with clients seeking consulting services in the areas of digital advertising, data modeling, and analytics.• Comprehensively define client needs, goals, and logistical constraints (budgetary, timeline) in order to provide tailored recommendations.• Remain adaptable and aware of market trends to effectively guide clients in industries including retail, SaaS, and hospitality.

Waltham, Massachusetts, Us

• Bridged communications between operational centers to align objectives, improve efficiencies, and maximize the reliability of forecasts and insights.• Provided analytical support and insight for marketing and business leadership groups.• Liaised with C-suite to obtain buy-in for strategic efforts such as awareness programs and content cycles.KEY ACHIEVEMENTS• Grew the marketing-sourced pipeline by 271% YoY and the ROI of digital programs by 181%.

Waltham, Massachusetts, Us

• Directed the activities of the marketing operations team.• Prioritized and delegated tasks in support of day-to-day responsibilities and special projects/initiatives.• Delivered strategic guidance on digital media planning, business analytics, and marketing technology.• Tasked with project management and guidance for internal processes and documentation.KEY ACHIEVEMENTS• Achieved 89% lower cost per SQL in my first year while increasing volume 45x.

Santa Clara, California, Us

• Facilitated the execution of advertising campaigns across social, display, search, content syndication, and third-party media buy platforms.• Spearheaded the initiation of global paid search ad campaigns on Google, Bing, Yahoo!, Yahoo! Japan, Yandex, Nave, Daum, Baidu, and Sogou, as well as SEO strategies.• Engaged with internal parties including advertising heads, company campaign managers, product managers, and sales teams to provide analytical support.• Attended and contributed to organization-wide meetings, presenting performance metrics, discussing issues, and brainstorming solutions.KEY ACHIEVEMENTS• Drove the growth of digitally-sourced revenue by 43% YoY.• Leveraged KNIME and AWS to establish an automated digital advertising platform to target down to an individual city block by target account.• Saved 976 hours per year and decreased CPL by 93% through dynamically tailored ads.

Santa Clara, California, Us

• Planned and executed global paid search ad campaigns on platforms including Google, Bing, Yahoo!, Yahoo! Japan, Yandex, Nave, Daum, Baidu, and Sogou.• Provided leadership and direction to enable effective SEO strategy and implementation.• Sustained a balanced focus on company objectives, department desires, and individual global sales agents.• Supported advertising heads, company campaign managers, product managers, and sales teams in interpreting analytical findings and implementing strategic improvements.

Seattle, Wa, Us

• Coordinated the implementation and troubleshooting of Google Analytics for clients of all sizes.• Led the integration of analytical platforms with existing advertising channels.• Offered comprehensive analysis assistance to the team and clients.• Explained findings, conclusions, and recommendations in easy-to-understand language, serving as a subject matter expert. • Generated reports reflecting the performance of client advertising campaigns.

Seattle, Wa, Us

• Maintained oversight of client relations to promote satisfaction, retention/loyalty, and referrals. • Delivered knowledgeable analytical support to guide agency clients.• Conceptualized, implemented, and evaluated the success of client advertising campaigns based on their unique circumstances and industry standards such as ROI, CPL, and CAC.

Renton, Wa., Us

• Managed projects across departments for a company of 250-300 employees• Provided support on IT applications• Evaluated business processes and recommended improvements, including implementation strategies

Seattle, Wa, Us

• Maintained oversight of client relations to promote satisfaction, retention/loyalty, and referrals. • Delivered knowledgeable analytical support to guide agency clients.• Conceptualized, implemented, and evaluated the success of client advertising campaigns based on their unique circumstances and industry standards such as ROI, CPL, and CAC.

Lenexa, Kansas, Us

• Oversaw three Paid Search Marketers, aligning goals of the department with those of the clients and business• Managed Google Display Network accounts serving hundreds of customers in the highly competitive online education vertical across three distinct online properties• Provided analytical and reporting support for multiple departments, including keyword expansion possibilities, ad copy trials, structure change, and optimization• Collaborate with team members on departmental research and testing opportunities, as well as customer service managers quantifying opportunities and projected traffic, and creative departments for landing page designs and image ads• Created analysis and account management tools and templates for team members running campaigns through Google, Bing, AdKnowledge, and Facebook, streamlining workflows• Worked with the team to enable scalability in accounts, to change with the needs of the customer and demands of the company, and to find relevant solutions to new complexities

Lenexa, Kansas, Us

• Managed Google Display Network accounts and search accounts for many customers in the highly competitive online education vertical across two distinct online properties• Managed campaigns in Facebook• Provided analytical and reporting support for multiple departments, including keyword expansion possibilities, ad copy trials, structure change, and optimization• Collaborate with team members on departmental research and testing opportunities, as well as customer service managers quantifying opportunities and projected traffic, and creative departments for landing page designs and image ads• Created analysis and account management tools and templates for team members running campaigns through Google, Bing, AdKnowledge, and Facebook, streamlining workflows• Worked with the team to enable scalability in accounts, to change with the needs of the customer and demands of the company, and to find relevant solutions to new complexities

Lenexa, Kansas, Us

• Performed analysis and generated reports on chemical baths, metallurgical samples, and cross-sections• Provided presentations and data-driven recommendations to engineers, management, and department leads across the company based on trends, investigations, and discovered opportunities• Trained new employees in analysis methodologies, safety. and data integrity procedures• Created analysis and reporting tools for various departments, and wrote procedural documentation for the chemical, metallurgical, and engineering departments

Bachelor Of Arts, Physics

Education record