Samuel D. Email & Phone Number

Framingham, MA, US

Boston, MA, US

• Spearheaded affiliate and partnership marketing efforts for a diverse portfolio of 10 brands in retail, education, food & beverage, subscription, and B2B industries
• Developed and executed annual and bi-annual affiliate and partner marketing strategies, focusing on revenue growth, budget management, CAC, LTV, and ROAS, overseeing budgets up to $1.5M
• Analyzed campaign performance data to optimize strategies and enhance return on investment, leading to +20% to +300% YoY growth in affiliate revenue for managed brands
• Cultivated strong client relationships to ensure high levels of satisfaction and retention, resulting in average Net Promoter Scores exceeding 9
• Managed and mentored teams of up to 3 direct reports, guiding their professional development and contributing to multiple promotions within the team.

Boston, MA, US

• Manage and develop the strategy and relationship of a large Retail affiliate program to deliver high-impact results with $1M+ budget.
• Research, present, and implement quarterly strategies for program optimizations and expansion which reached and exceeded KPI goals, including ROAS, revenue, NTF customers, and eCPA.
• Analyze market and program data to inform decisions on initiatives within the affiliate channel.
• Coach direct reports, supporting in development towards promotion to manager-level roles.

Boston, MA, US

• Led and managed a multi-region team for a portfolio of 1-3 affiliate programs in Retail, Technology, and B2B.
• Developed, presented, and executed strategic plans and bi-annual Business Reviews, analyzing results and trends to recommend tactics to reach the affiliate channel’s KPI goals.
• Collaborated with the client’s team to raise sales and earned a nomination for the International Performance Marketing Awards’ Best Technology and Telecoms Campaign in 2020.

Santa Barbara, California, US

• Manage and support strong client relationships within a portfolio of 6-8 accounts in the Retail industry.
• Consulted with clients on how to address affiliate marketing channel initiatives. Provided expertise on best practices for execution.
• Develop and present Quarterly Business Reviews with clients.
• Partnered with account directors on selling and integrating new tools to further advertiser's affiliate success
• Partnered with client’s team to increase revenue and earn CJU New Advertiser of the Year in 2018 award nomination.

Santa Barbara, California, US

• Recruit, manage, and develop publisher relationships on behalf of 6-8 advertisers in Retail, Service, and Financial verticals.
• Developed and presented strategic plans for Quarterly Business Reviews with clients.
• Identify new sources of revenue by optimizing and extending publisher relationships to lead to positive ROAS, strong conversion, and new-to-file customers.
• Lead optimization and paid spend components of weekly client calls.
• Advanced retail affiliate program to 142% YoY sales growth
• Partnered with client’s team to increase revenue and earn CJU New Advertiser of the Year in award in 2017

Santa Barbara, California, US

• Served as front line point of contact in ongoing relationship management of a portfolio of 6-8 clients.
• Analyzed sales performance metrics and translated that analysis into recommendations on optimal placements for clients.
• Generated reports for clients, and maintained affiliate program framework including but not limited to: resolving client matters, sustaining and uploading creative assets, forecasting account spend projections.
• Developed analysis and content for Quarterly Business Reviews with clients

Springfield, MA, US

- Supervise and train staff to ensure efficient event operations.- Take inventory of the room at every shift- Report to building supervisor or student activities when new equipment is needed

Springfield, MA, US

- Lead tour groups of visiting families around campus while providing information about the University. - Instrumental in the training of new tour guides, carried out extensive data entry, handle confidential information, and performed other duties as assigned by the Director of Undergraduate Admissions.

Springfield, MA, US

- Developed $55,000 budget justification detail, allocated to six events - Oversaw execution of concert events, including marketing- Worked with executive board of peers on organization of events

Springfield, MA, US

- Demonstrated extemporaneous thinking and creativity performing in front of large audiences- Publicity chair of campus improv troupe Improv on the Rocks- Promote and market the upcoming shows- Perform show once a month on campus as member of troupe in a variety of scenes

Springfield, MA, US

- Ensure efficient event operations- Report any incidents which occur- Take inventory of the room at every shift

Springfield, MA, US

-Work within the Campus Activities Board on a team of 11-Hire comedians to bring to campus within a specific budget allocated at the beginning of each semester-Coordinate events each semester, booking rooms, hiring sound and lighting, and managing the event-Leader of a committee of other students

Springfield, MA, US

-Maintain the information flow in the Campus Center of WNE-Answer questions for those who need help finding something and contacting different segments of the Campus Center

Springfield, MA, US

Mansfield, Massachusetts, US

Provide superior customer service while handling financial transactions

Seaside, California, US

- Engaged fans in promotional events for all home games in order to provide a quality game day experience.- Marketed team merchandise, recorded game statistics, and monitored admissions of media representative for the former NBA Developmental team of the Brooklyn Nets.

Bsba, Double Major: Sport Management And Marketing Minor: Economics

Education record