Samuele Mauri Email & Phone Number

Milan, IT

Milano, Lombardia, Italia

• Strengthened brand positioning and advertising campaigns with data-driven decisions and a strong focus on positive ROI, enabling a >1.5x brand awareness and consideration growth, while CAC more than halved.
• Boosted Prima’s Direct-To-Site channel, leading and coordinating the launch and optimization of acquisition, up-selling and cross-selling initiatives, which led DTS revenues grow 2.5x faster than other online channels.
• Developed the 5-year >1.5Bn€ revenues business plan for Direct-To-Site channel, working closely with Tech, Pricing and Finance Teams to determine budget and growth initiatives according to the Company targets.
• Led a team of 5 Marketing Analysts and Product Marketers.
• Held the role of temporary CMO for maternity cover (May-Oct 2022), leading and coordinating all the activities of the Marketing Team, interacting effectively with the Management Team and reporting directly to the CEO.

Milano, Lombardia, Italia

• Worked with the CMO in the assessment, launch and measurement of Prima branding and advertising campaigns, both on traditional (TV, radio, sponsorship) and digital (SEM, DEM, social) channels.
• Developed a predictive model for TV and radio media planning that predicts, with forward looking perspective, the number of extra-quotes that each spot will convey to Prima website, with 95% accuracy.
• Developed different attribution models to measure branding volumes and CAC of each channel, from baseline to GLM able to quantify branding investments long tail effect (with exponential decay).
• Supported the CMO in shaping and expanding the Marketing Team (currently 12 people), identifying development areas and required skills and playing a crucial role in recruiting and training new talents.

Milano, Lombardia, Italia

• Worked on pricing engine, introducing new variables and ML models to improve Prima predictive algorithms.
• Optimized the online acquisition funnel, applying dynamic rules along the customer journey and on the CRM.
• Improved Customer Care response-rate, designing a new queues hierarchy based on predicted inbound calls.

Lecco, Lombardia, Italia

• Developed software solutions for medical data processing. Designed, tested and optimized numerical algorithms aimed at providing a better user-experience of interaction with radiographic images:
• Dual Energy subtraction chest radiography: improving diagnostic efficiency with selective suppression of bones or soft tissue from the exam image;
• Virtual Grid for X-ray imaging: improving scatter correction and enhancing contrast and clarity for images acquired without anti-scatter grids, saving up to 50% dose.

Research Assistant, Scientific Computing And Uncertainty Quantification

My research activity in the Scientific Computing and Uncertainty Quantification chair dealt with the development of mathematical models.

Visiting Student, Applied Mathematics And Computational Sciences

Master'S Degree, Mathematical Engineering - Computational Science And Engineering, 110/110 Cum Laude

M.Sc. thesis: Discontinuous Galerkin spectral element methods for the elasto-acoustic coupling. Numerical simulation of seismic wave.

Erasmus Exchange Program, Computational Science And Engineering

Bachelor'S Degree, Mathematical Engineering, 110/110 Cum Laude