Born in 1996 amidst the concrete, asphalt, and endless rice fields of the Milanese hinterland, I am Samuele. Incapable of staying composed on a chair and particularly susceptible to youth subcultures, my troubled academic journey led me through three different high schools. I always preferred immersing myself in alternative universes, both near and far, in music and cinema, where my imagination could run free. During these years, I built much of my background and my arsenal of references.University brought order to my chaos, allowing me to graduate as a Fashion Stylist from the Istituto Europeo di Design (IED) in Milan. Fashion became a lens through which I could understand and utilize the tools of visual production and communication, as well as develop an orderly, effective, and comprehensive method.Simultaneously with my university studies and the onset of the pandemic, Willow Production was born: a multimedia production studio founded with five other partners and friends, all driven by an irrepressible need for expression and the necessity to find a space. Willow Production represents both the goal and the tool of my professionalism: to test and consolidate my skills, while also exploring new production areas such as computer-generated imagery and artificial intelligence.