Sam Eaton

Sam Eaton Email and Phone Number

Director, Data and Intelligence @ Cloud Orca
London, GB
Sam Eaton's Location
Greater London, England, United Kingdom, United Kingdom
Sam Eaton's Contact Details
About Sam Eaton

– Extensive experience in planning and implementing advanced digital measurement solutions.– 8+ years’ experience working with Datorama, the world leading marketing integration platform.– 7+ years’ analytics experience in large, international agencies with a varied and high profile client base, working with a wide array of marketing data tools.

Sam Eaton's Current Company Details
Cloud Orca

Cloud Orca

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Director, Data and Intelligence
London, GB
Website:
cloudorca.com
Employees:
66
Sam Eaton Work Experience Details
  • Cloud Orca
    Director, Data And Intelligence
    Cloud Orca
    London, Gb
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  • Front Foot
    Co-Founder
    Front Foot Nov 2017 - Present
    London, United Kingdom
    Co-founder of Front Foot, a Datorama consultancy.http://frontfootdata.com/https://www.linkedin.com/company/front-foot-data/
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  • Datorama
    Senior Manager, Client Success
    Datorama Jun 2015 - Mar 2018
    Joined as the third member of the UK team, providing technical support and account management for the growing UK client base. This included large international agency groups, global e-commerce companies, government, and independent agencies. This experience includes:– A deep and extensive knowledge of the Datorama platform.– Expert understanding of data modelling, measurement, and data visualisation.– Performing a large number of Datorama implementations across a wide variety of… Show more Joined as the third member of the UK team, providing technical support and account management for the growing UK client base. This included large international agency groups, global e-commerce companies, government, and independent agencies. This experience includes:– A deep and extensive knowledge of the Datorama platform.– Expert understanding of data modelling, measurement, and data visualisation.– Performing a large number of Datorama implementations across a wide variety of use-cases.– Documenting implementations and measurement setups. Show less
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  • Akqa
    Associate Director, Analytics
    Akqa Apr 2014 - Jun 2015
    – Developed multi-channel analytics proposals to ensure accurate measurement of client engagements.– Advised on new data analytics tools in the market, including auditing potential solutions, and creating partnerships with vendors.– Database architecture and design theory.– Grew the team from 4 people to 10, including CV reviewing, interviewing and final selection of candidates.– Senior agency analytics expert for Nike EMEA, advising on measurement, crafting KPIs which are now… Show more – Developed multi-channel analytics proposals to ensure accurate measurement of client engagements.– Advised on new data analytics tools in the market, including auditing potential solutions, and creating partnerships with vendors.– Database architecture and design theory.– Grew the team from 4 people to 10, including CV reviewing, interviewing and final selection of candidates.– Senior agency analytics expert for Nike EMEA, advising on measurement, crafting KPIs which are now used at a global level, and designing and overseeing reporting (weekly, monthly, quarterly, and campaign specific). Show less
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  • Akqa
    Senior Analyst
    Akqa Mar 2012 - Apr 2014
    London, United Kingdom
    Looked after the measurement strategy from project conception through to completion for a large number of client engagements on web, mobile, and social. This includes:– Measurement planning: defining objectives and the KPIs and metrics required to evaluate them, the tool and tracking requirements to measure the KPIs, as well as recommendations for reporting.– Tagging specifications and QA: based on the objectives and KPIs, drawing up tracking documents (e.g. using the SDR for… Show more Looked after the measurement strategy from project conception through to completion for a large number of client engagements on web, mobile, and social. This includes:– Measurement planning: defining objectives and the KPIs and metrics required to evaluate them, the tool and tracking requirements to measure the KPIs, as well as recommendations for reporting.– Tagging specifications and QA: based on the objectives and KPIs, drawing up tracking documents (e.g. using the SDR for SiteCatalyst implementations) and outlining the tagging requirements for page, clicks, and custom interactions. Tagging implementations fully QA’d to ensure data accuracy.– Dashboarding and reporting: designing monitoring dashboards to track project and campaign performance (predominantly in Excel, Tableau), and larger scale data story-telling pieces to provide actionable insights and recommendations. Show less
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  • Akqa
    Analyst
    Akqa Sep 2010 - Mar 2012
    AKQA is a creative agency specialising in interactive marketing. I worked predominantly with Omniture Site Catalyst and Google Analytics, but also with WebTrends and comScore.My role includes:– Creation of tracking specs for varying size projects, different analytics platforms, and different digital platforms, including mobile sites, mobile apps, and Facebook.– QA of tracking implementations, ensuring the highest quality and accuracy.– Creation of measurement plans,… Show more AKQA is a creative agency specialising in interactive marketing. I worked predominantly with Omniture Site Catalyst and Google Analytics, but also with WebTrends and comScore.My role includes:– Creation of tracking specs for varying size projects, different analytics platforms, and different digital platforms, including mobile sites, mobile apps, and Facebook.– QA of tracking implementations, ensuring the highest quality and accuracy.– Creation of measurement plans, outlining objectives, site goals, KPIs, and the metrics used to measure them.– Dashboard creation (Excel), including automation.– Reporting, predominantly in Powerpoint. Show less
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  • Lightmaker
    Web Analyst
    Lightmaker May 2009 - Sep 2010
    Lightmaker is a full service digital media agency, specialising in web design and build. My role included:– Evangelising web analytics within the company.– Promoting the analytics offering to current and new clients.– Web analytics reporting, producing monthly, quarterly, and half-yearly reports for a number of clients, including e-commerce and government projects.– Assisting the sales team with ad-hoc analytics reports to contribute to proposals and pitches.– Creating… Show more Lightmaker is a full service digital media agency, specialising in web design and build. My role included:– Evangelising web analytics within the company.– Promoting the analytics offering to current and new clients.– Web analytics reporting, producing monthly, quarterly, and half-yearly reports for a number of clients, including e-commerce and government projects.– Assisting the sales team with ad-hoc analytics reports to contribute to proposals and pitches.– Creating pro-active reports for existing clients to encourage them to buy-in to analytics reporting.– Setting up analytics accounts and tracking for all new and existing clients (Google Analytics).– Producing internal reports for the global heads on the performance of the company site.– Presenting findings to clients, going to speak to them to understand their business and analytics requirements better, and dealing with day to day analytics requests. Show less
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  • Icrossing
    Web Analyst
    Icrossing Dec 2007 - Apr 2009
    iCrossing is a digital marketing agency specialising in search engine optimisation, and social media. My role included:– Analysing and interpreting data from various sources, and providing recommendations based on this to other areas of the business, including natural search, paid search, display, and the sales team.– Specialties required for this role included keyword research, forecasting, linguistic profiling, measuring social media engagement, seasonality research, content… Show more iCrossing is a digital marketing agency specialising in search engine optimisation, and social media. My role included:– Analysing and interpreting data from various sources, and providing recommendations based on this to other areas of the business, including natural search, paid search, display, and the sales team.– Specialties required for this role included keyword research, forecasting, linguistic profiling, measuring social media engagement, seasonality research, content opportunity research.– Understanding of key analytics packages and online tools such as Google Analytics and Google Adwords, and a general understanding of all areas of the business and market. – Mathematical and analytical, along with strong Excel skills, helped me to develop into the role and ensured that the analytics team became core to the company’s progress and development. Show less
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Sam Eaton Skills

Web Analytics Google Analytics Analytics Digital Marketing Omniture Seo Data Analysis Conversion Optimization Digital Media Digital Strategy Webtrends Analytics Interactive Marketing Facebook Online Advertising E Commerce Microsoft Excel Google Adwords Master Scuba Diver Ppc Social Media Keyword Research Mobile Applications Excel Mathematics Webtrends Data Visualization Web Project Management Display Advertising Organic Search Information Architecture Private Party Big Data

Sam Eaton Education Details

Frequently Asked Questions about Sam Eaton

What company does Sam Eaton work for?

Sam Eaton works for Cloud Orca

What is Sam Eaton's role at the current company?

Sam Eaton's current role is Director, Data and Intelligence.

What is Sam Eaton's email address?

Sam Eaton's email address is sa****@****ama.com

What schools did Sam Eaton attend?

Sam Eaton attended University Of Sussex.

What skills is Sam Eaton known for?

Sam Eaton has skills like Web Analytics, Google Analytics, Analytics, Digital Marketing, Omniture, Seo, Data Analysis, Conversion Optimization, Digital Media, Digital Strategy, Webtrends Analytics, Interactive Marketing.

Who are Sam Eaton's colleagues?

Sam Eaton's colleagues are Jessa Mhay V., Levi Paul Bretaña, Jose Lorenzo Tesorero, Scott Rogers, George Marshall, Monica Kuo, Jamie Sellers.

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