Samuel Lee

Samuel Lee Email and Phone Number

CEO and Founder @ ASTRUM LATINA | IoT, AI Accelerator @ ASTRUM LATINA
Samuel Lee's Location
São Paulo, São Paulo, Brazil, Brazil
Samuel Lee's Contact Details

Samuel Lee work email

Samuel Lee personal email

About Samuel Lee

As the CEO and Founder of ASTRUM LATINA, I leverage my 4.5+ years of experience as an entrepreneur, to support and accelerate businesses that use Internet of Things (IoT) and Artificial Intelligence (AI) to improve life conditions for individuals and communities. I have a strong background in sales and marketing in the infrastructure, metering, and telecom sector, as well as an MBA from FGV and a certification in Data Science from LinkedIn.I am passionate about creating new business models and connecting people to create solutions. I also partner with other angel investors and mentors from BR Angels and Silver Angels to share insights, resources, and opportunities. My mission is to drive innovation and impact with IoT and AI across different domains and industries.

Samuel Lee's Current Company Details
ASTRUM LATINA

Astrum Latina

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CEO and Founder @ ASTRUM LATINA | IoT, AI Accelerator
Samuel Lee Work Experience Details
  • Astrum Latina
    Ceo And Founder
    Astrum Latina Jan 2019 - Present
    São Paulo Area, Brazil
    This is a new venture in my professional life after so many years in the industry at C-Level. I am now dedicating myself to support startups companies as angel investor and mentor to accelerate their business in the areas of Internet of Things and Artificial Intelligence, applied to make better life conditions to both individuals and communities.
  • Br Angels
    Member
    Br Angels Oct 2020 - Present
    São Paulo, Brazil
    Angel investor
  • Silver Angels
    Angel Investor
    Silver Angels Sep 2019 - Present
    São Paulo, Brazil
    "Aportamos Smart & Aplicamos Money em Empreendedores & Negócios com Propósitos Claros & Transformadores"
  • Itron
    Vp Sales And Marketing
    Itron Jan 2013 - Dec 2018
    Americana, Sp
    Accountable and commited to strengh business relationships with customers and partners in the Water sector through the transformation from commodity to the universe of IoT by driving business through innovation on both business models and technology.Key deployments on new business, sales improvement process and people, management transformation and successful implementation of services.First successfull implementation of Non Revenue Water business model
  • Otek Brasil Tubos Ltda
    General Manager
    Otek Brasil Tubos Ltda Apr 2010 - Oct 2012
    The general manager position within OTEK is responsible to drive the water business division in Brasil through 2 business units (pipes and services) across different market segments including sanitation, irrigation, energy and industries. In this position I am also responsible to integrate the services business unit in order to prepare the organization to growth.Full P&L responsibility – Revenue above R$100MM(2010), Ebitda 17%Strategy planning and implementation (market diversification and product portfolio)Business development for new business and potential acquisitionsImplementation of business practices (Projeto BOAS PRATICAS)Implementation of transversal processes across the organization(HR, Supply chain, Finance, manufacturing)Reorganization of the commercial team focused on the new strategies of the companyChange management implementation – integration of services business unit with the pipe business
  • Itron Soluções Para Agua E Energia
    General Manager
    Itron Soluções Para Agua E Energia Nov 2005 - Apr 2010
    ITRON SOLUÇÕES PARA ENERGIA E AGUA LTDA(EX-ACTARIS LTDA)Position briefing:The General Manager position for Brazil is responsible to sell metering solutions to a variety of water utilities and municipalities. As general manager I have direct responsibility for the water and heat organization across Latin America including financials. Reporting directly to the Managing Director of the business line.Main responsibilities and achievements:Responsible for business unit located in Americana, Brazil with full P&L responsibility with revenue over 40MEuros Management of the organization with 10 direct reports(sales, marketing, product, manufacturing, finance as well as overseas offices located in Buenos Aires and Santiago)Responsible for business development including new products launch and potential JV´s across Latin AmericaImplementation of new sales channels in the Brazilian market for allocation business (www.contajusta.com.br).Implementation of HR programs aiming to reach business excellence for the management team(Coaching and people development)Acting sales export management across Latin America countries(Peru, Bolivia, Colombia, Venezuela, Costa Rica, Guatemala, Ecuador, Panama, Uruguay and some Caribbean countries-Republic Dominican and Trinidad & Tobago)
  • Itron Soluções Para Energia E Agua Ltda(Ex-Actaris Ltda)
    Brazil Sales Manager
    Itron Soluções Para Energia E Agua Ltda(Ex-Actaris Ltda) Sep 2003 - Nov 2005
    ITRON SOLUÇÕES PARA ENERGIA E AGUA LTDA(EX-ACTARIS LTDA)Position briefing:The Sales Manager position for Brazil is responsible to sell metering solutions to a variety of energy utilities. The Sales manager has direct responsibility to divulge the products and solutions using the sales teams and partners nationwide. Reports directly to the president of the Company.Main responsibilities and achievements:Sales management responsibility for a total revenue around US$18MM with 10% expected growth in comparison to last year;Contract negotiator involving terms and conditions – 5 key customers;Monthly forecast elaboration and proposals preparation;Sales and Marketing plans preparation and execution;Elaboration of customer care programs including satisfaction programs and customer visits.Management of a Sales team of 5 people, including sales engineers, sales administration and techniciansResponsible to launch new products and business development.
  • Consultancy Services
    Business Consultant
    Consultancy Services Aug 2002 - Sep 2003
    for multi-project environment involving high-level contacts in the Telecom, Real State and Entertainment industry and potential investors. Consultancy services to a start-up company, responsible to establish and lead a team of sales people to drive new business and growth for the company. Number of direct reports total 6 (corporate channels and retail). My major responsibilities were as follow:Main responsibilities and achievements:Responsibility to set-up a sales organization to leverage the company´s penetration to specific target customers for narrowband wireless data applications using Mobitex technology from Ericsson; Market niche identification (credit card transactions, telemetry, sales force automation);Corporate and products presentation to the customers;Development of Marketing programs for product and services launch for both corporate and consumer targets, including advertisements, sales campaign, product features analysis;Distributor(retail and Internet channels) selection;Construction of business partnership with Integrators and developers
  • Nortel Networks
    Director
    Nortel Networks Sep 2000 - Jan 2002
    The Sales Director position was responsible to act within the strategic account coordinating all internal business areas in order to drive new business and growth for the organization. Number of reports total 25 during project implementation.Main responsibilities and achievements:Responsibility to commercialize Nortel Networks solutions(Optical, Data, NGN, Switching, Cellular-GSM) to a strategic account, resulting in a US$30 million revenue and margin recovery from -8% to +35%;Business development and market niche identification (NGN, Managed Services) – active participation with the customer in marketing initiatives;Corporate and products presentation to customer teams;Virtual team leader for project implementation and negotiations facilitator (Multiservice Backbone – Voice and Data);Close cooperation with Finance team in order to improve cash flow and Days of Sales Outstanding collection process;
  • Motorola Do Brasil Ltda
    Sales Manager
    Motorola Do Brasil Ltda Mar 1995 - Sep 2000
    São Paulo
    The Senior Sales Manager position was responsible to drive growth and market share penetration in specific CDMA/TDMA markets. The number of direct report was 1 Account Manager.Main responsibilities and achievements: Responsibility to commercialize analog and digital handsets to A and B Band cellular operators, overal sales over US$260 million for more than 1 million handsets;Coop. Marketing activities and events organization including final users for product launch for pre-paid programs;New products introduction and market launch (New TDMA and CDMA models);Contract negotiations and deliveries management;Forecasting and budget control.Position description:The Sales Manager position was responsible to develop new business in the infrastructure business unit and contribute to the growth of this organization.Main responsibilities and achievements:Responsibility to commercialize Cellular Infrastructure (Analog and CDMA Technologies), resulting in 2 contracts (Ceterp and Telepar Celular – South region) – over US$130 million;Proposals preparation and final negotiations with customers (Ceterp and Telepar Celular);Technology seminar organizations and business planning sessions organization;
  • Abb – Asea Brown Boveri
    Sales Engineer
    Abb – Asea Brown Boveri Jul 1993 - Mar 1995
    Guarulhos
    The Sales Engineer position was responsible to bring new business in the Digital Radio System area.Main responsibilities and achievements:Medium and large customers identification and business development for Digital Radios;Proposals preparation and final negotiations with customers;Digital radios system implementation;Training and technical support to customers.
  • Schlumberger Industrias Ltda
    Sales Engineer
    Schlumberger Industrias Ltda Oct 1988 - Jun 1992
    The Sales Supervisor position was responsible to generate order and revenues selling electrical meters to regional electricity distribution companies.Main responsibilities and achievements:Proposals preparation and final negotiations with customers in the regions North/Northeast;Market development for new Schlumberger products

Samuel Lee Skills

General Administration Sales Management B2b New Business Development Export Development Contract Negotiation People Management P&l International Business Management Administrative Work Market Planning Strategy Product Management Business Development Start Ups Business Planning Telecommunications Team Leadership Coaching Negotiation Cross Functional Team Leadership Export Forecasting Income Statement Integration Leadership Marketing Strategy Product Development Program Management Sales Strategic Planning Supply Chain Wireless Business Strategy Marketing Team Building

Samuel Lee Education Details

Frequently Asked Questions about Samuel Lee

What company does Samuel Lee work for?

Samuel Lee works for Astrum Latina

What is Samuel Lee's role at the current company?

Samuel Lee's current role is CEO and Founder @ ASTRUM LATINA | IoT, AI Accelerator.

What is Samuel Lee's email address?

Samuel Lee's email address is sc****@****ail.com

What is Samuel Lee's direct phone number?

Samuel Lee's direct phone number is +186471*****

What schools did Samuel Lee attend?

Samuel Lee attended Imd Business School, Fgv, Instituto Nacional De Telecomunicações - Inatel.

What skills is Samuel Lee known for?

Samuel Lee has skills like General Administration, Sales Management, B2b, New Business Development, Export Development, Contract Negotiation, People Management, P&l, International Business, Management, Administrative Work, Market Planning.

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