I've been in life science for over 10 years, both in the lab and marketing roles. And I noticed a common trait:Scientists who turned entrepreneurs usually don't excel in communication & marketing. They tend to copy the quite boring but safe marketing tactics that others do or hide their story behind cold data. My mission today is to enable life science founders to share better stories and consistently engage with their prospects, without wasting money on fancy but highly polluting B2B events. I don't believe sustainable innovation can reach the market just with solid facts. We need more personal stories, more caring, and a greater sense of community.I don't believe we can sell sustainable innovation with fear, either. I'm now skipping almost all the articles that show all the scary numbers about climate change (and your audience might do the same).For 10 years, I've experimented with several marketing and communication frameworks and digital tools and developed the ability to build robust multichannel campaigns. This year, my skills allowed me:- to grow my influence on LinkedIn and connect with key sustainability organizations like MyGreenLab, SELs, and more. - to support the growth of 3 science and sustainability companies with my Marketing caffé initiative- to help one of my clients save more than 1,000 €, avoid 30 Kg of emissions, and still get leads.- to organize a webinar where 40 early-career scientists learned how to implement sustainability in their journey.If you also want to do marketing with purpose, connect with me and schedule a call. I'd love to learn how my expertise can help you and your company.
Listed skills include Research, Microsoft Office, Mass Spectrometry, English, and 5 others.