Samuele Scarpulla Email & Phone Number

Italia

Rompi i soliti schemi.Rivoluziona il tuo modo di fare networking.Cosa significa entrare a far parte della community Konnecta?1. Hai la possibilità di partecipare a format OFFLINE di valore (come ad esempio percorsi MASTERMIND per raggiungere i tuoi personali obiettivi di business o di carriera oppure WORKSHOP su diverse tematiche di apprendimento, oltre alle decine di format organizzati dagli stessi members della community)2. L'accesso ad almeno un Let's Konnect al mese per interagire e consolidare sane relazioni con gli altri membri della community ed esplorare sempre nuove opportunità.3. L'accesso a tutti i dis(Konnect) il format di eventi Konnecta che ha l'obiettivo di disconettersi dai dispositivi digitali per dare vita a vere relazioni OFFLINE. Dove trovo tutti questi appuntamenti?Attivando la membership hai accesso alla piattaforma esclusiva Konnecta, con il tuo calendario e tante altre funzionalità.https://konnectapeople.com/home4. Accesso al Konnecta space per tenerti in contatto con tutti gli altri members Konnecta al livello nazionale.Inoltre potrai tu stesso proporre il tuo format al resto della community e creare connessioni di valore e benessere nel tempo.Inizia da qui: https://konnectapeople.com/home

Milano, Lombardia, Italia

Aiutiamo aziende, imprenditori e personal brand a distinguersi tra la giungla del web 🌿Il The Wandery lab è pensato per costruire insieme la comunicazione digitale del tuo brand con un approccio creativo, analitico & ominicanale.- Digital Marketing strategyCostruire la giusta strategia digitale è la chiave per distinguersi nella giungla del web. Ma lo è ancora di più creare il giusto posizionamento del tuo brand nella mente delle persone e credere nell’evoluzione degli strumenti digitali per comunicare “da un’altra prospettiva”.- Google, Amazon & Social advertisingFare advertising è un mix tra scienza e creatività. Creiamo il tuo piano adv con un approccio data driven e best practices consolidate nel tempo.-Social Media StrategySviluppiamo una content strategy coerente e sostenibile con il posizionamento del brand, l’evoluzione dei social e gli obiettivi di business.

Servizi offerti:- Advertising Strategy- Consulenza Google ADS - Consulenza Amazon ADS- Consulenza Meta ADS- Percorsi di trasformazione 1:1- Consulenze di Business Development

Milano, Italia

Coordinating a team of 4 people- Lead Perfect Store strategy for snack and meals categories, in order to deliver best in class store execution- Translate categories plans into store execution guidelines in order to increase sell-out- Responsible for sales target definition in terms of assortment, extra display and shelf visibility by channel - Perfect Store KPI's definition and tracking ( MSL ; facing ; extra display, gold location and share of shelf) - Define "Picture of success" for each category - Shopper Research collaboration in order to improve shelf navigability- Lead Category Management projects

Lainate (Milano)

- Candies, chocolate & healthy snack category management: managing commercial policy, promotional strategy, booking campaign, assortment guidelines and supporting new launches- Supporting the Trade Marketing Manager during the bottom-up Traditional Trade annual plan- Perfect Store Coordinator: AFH market segmentation, building of "Picture of Success" for each segment with relative KPI and point of sales guidelines definition (assortment, in-store positioning, visibility, categories roles)- Traditional Trade KPI's analysis: customer penetration, turnover, frequency of visit and perfect store scorecard- Commercial planning Process Coordinator for Traditional Trade channel: new launches management, monthly and quarterly business review, perfect store activities update- Collaboration with Demand Planning, Logistics, Marketing and Sales for S&Op process

Milano, Italia

- Coffee category management: managing commercial policy, promotional strategy per channel, assortment guidelines and supporting new launches- Customer business plan process Coordinator: Customer segmentation; Sales Target setting in the annual planning phase; Budget allocation per customers (Trade Investment); Monthly tracking and quarterly review- Responsible for monitoring the commercial policy, retail sales price and trade margin, controlling the sales budget (Trade investment off invoice and listing fee) defined during the Customer Business Plan phase and further gap analysis- Sell-in and Sell-out analysis- Collaboration with Demand Planning and Finance for S&Op process- Interaction with Merchandising Agency, defining their KPI's point of sales target ( Shelf positioning, out of stock, extra exposition, etc.) and controlling the results achieved

Milano, Italia

- Customer business plan process Coordinator: Customers Segmentation; Sales Target setting in the annual planning phase; Budget allocation per Customers (Trade Investments); Monthly tracking; Quarterly review (ad interim)- Sales Estimate process Coordinator: collecting and processing data, gap analysis vs. defined target (Retail and Professional Channel), monthly discussion with Demand Planning and Finance Dept. on value and volume goals to be achieved (S&Op process)- Responsible for Sales Budget control (off invoice)- Responsible for volumes and values sales Target definition per quarter- Responsible for Sales Incentive definition (Mechanics and Calculation method), creation of Sales force races on tailor-made quantitative and qualitative goals- Responsible for Sales Reporting (Profit and Loss per customer; Actual vs Target and Sales estimate analysis; ad hoc trend analysis per customers and products) and SAP BW (Business Intelligence) Italy Key User- Navigator (Customer Business Plan and promo management tool) Business Process Owner- Customers and products master data support- Active participation during the JV start up

Treviso, Italia

- Responsible for Finiper, Carrefour, Panorama and Ipersimply hyper channel (Veneto and Friuli area)- Retail-mix monitoring (assortment, price tracking, shelf positioning, out of stock) and weekly/monthly “Perfect Store” scorecard analysis- Check the adherence to the promo calendar for cheese and grocery, chocolate, coffee, biscuit and gum and candies categories- In - store event organization- Daily relationship with the store manager- Manage orders in the point of sales

Milano, Italia

- Specialized in the Retail Sales price analysis, promo and no promo, per customers and area.- Supporting the Category Manager to define the Commercial Policy- Responsible for monitoring the Retail Sales price and Trade Margin percentage, definition of Retail suggested prices- Trade margin analysis per brand, categories, customers and ad hoc reporting creation- Supporting the Category Manager and the Sales controlling to analyze the Customer profitability- Infoquest ( RSP analysis) and Infomargin (trade margin tracking tool) Key User

Milano, Italia

Laurea Di Ii Livello, Trade Marketing E Strategie Commerciali, 110 E Lode

Activities and Societies: Active participation as Trade Marketing Club Parma member ( conference, books editing, market research)..

Laurea I Livello, Economia Aziendale, 110 E Lode

Bachelor Degree with honors in Business Economics with a thesis entitled "Pharmacy Supply Chain: deregulation and future scenario."