I was responsible for footwear product selection and range development, working with the Buying Director to improve the commercial viability of our range and rightsize stock holdings. We successfully delivered increased sales and achieved margin throughout my time in the role. Teamed with merchandising and brand account managers to monitor, manage and streamline stock. Negotiated with suppliers to ensure strong trade terms and effective sell through support while maintaining strong dialogue with retail staff, marketing and other stakeholders. Coordinated retail sales initiatives and incentives, emphasising various brands and lines. Helped marketing, web content and social media teams deliver accurate, consistent messaging.

Reinvigorated London’s oldest running shop. Raised all round standards by overhauling stock control, merchandising, communication and rostering. Significantly exceeded sales targets and led the company in various performance indicators. Assembled a first class, highly motivated team of staff who helped to boost the store’s reputation; on departure, the most highly rated in London area on Google and Facebook. Set up a store run group that had over a thousand attendees.

Launched the new branch of Sweatshop in Clapham with the most experienced manager in the company. We established an excellent reputation and community around the store, resulting in big sales growth in second year. Personally established a running group at the store that attracted the most registrations of any Sweatshop branch. Attended courses on healthy and safety, personal development, communication, leadership and product presentation. Stood in as acting store manager for a number of months.

Responsible for delivering the company promise of "ground breaking customer service" at the original Sweatshop. I undertook formal biomechanics training at University of Roehampton and developed expertise in footwear, apparel, running footwear selection an running gait. Supervisory role involved overseeing in-store training and knowledge standards and covering in absence of management.