Samuel Geisler Email & Phone Number

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Called on 120 independent retail accounts covering New York City, Long Island, and parts of PA and NJ with a focus on INFRA, NCG, and other high volume stores.• Managed and successfully presented a portfolio of several natural channel brands, covering a wide spectrum of grocery, HBC, and supplement categories.• Successfully utilized sales data, key relationships, and a vast knowledge of the NYC market to eliminate key voids and get new brands placed.• Corresponded with national and regional brand managers regarding sales issues and objectives for their brands.

North And South East Territories

• Routinely met with and successfully presented new items to key natural and conventional category managers (MOM’s Organic Market, Fairway Market, Earth Fare, Food Lion, Kings Food Markets, etc.)• Worked with retailers to develop effective promotional plans, maximizing profits while managing trade• Analyzed and utilized available syndicated data to develop compelling sales presentations• Oversaw and directed a team of brokers and independent merchandisers. Developed and clearly communicated distribution and sales goals while monitoring the teams progress• Managed business with local NYC distributors (Island Natural, NY Fancy Food) while serving as the main point person for all national business with Select Nutrition• Assisted in account calls across a variety of other sales channels, including outdoor, run, and cycle

Mid-Atlantic/North Atlantic

• Utilized SPINS data to track region performance while targeting and eliminating key distribution gaps• Increased distribution through prospecting and successfully introducing the brand to new retailers• Worked closely with and directed a team of brokers to reach specific distribution and sales goals• Closely monitored sales promotions at key retailers, ensuring each promotion was fully executed correctly and on time• Coordinated and lead the set-up of regional trade, customer, and distributor shows

Baltimore, Maryland Area

• Established and maintained excellent working relationships with key retail managers and buyers, resulting in improved product placement and increased distribution.• Coordinated and executed weekly demo’s, boosting retailer sales and gaining new customers• Assisted in retailer resets, gaining improved product placement and increased total facings• Received the 2014 “No Voids Award”, awarded to the PROBAR sales rep/brand ambassador with the largest increase in overall % ACV Distribution at Whole Foods Market and other independent natural accounts during the year

Timonium, Md

• Lead on-board training of new staff including Membership Sales Training, Sales and Service Training (SST), and individual departmental training• Recipient of the 2013 REI Anderson Award, which is a peer based recognition award that is granted to employees whose achievements and accomplishments exemplify REI’s Core Values• Implement and maintain visual merchandising standards

My responsibilities at REI included: • Assisting customers with a variety of questions and comments.• Answering phones professionally while assisting customers with purchases and returns.• Working with other vendors and stores to place specialty orders. • Promoting the REI Outdoor School and the PEAK Program (Promoting Environmental Awareness in Kids).• Working with a team to complete sale set-ups, floor moves, and replenishing of store inventory.• Helping to maintain visual standards and cleanliness within department.• Communicate and cooperate with other staff and management team.

Baltimore, Maryland Area

• Interacted, educated, and developed relationships with customers in order to sell and up-sell a wide variety of sports art and sports memorabilia products• Monitored and maintained all store sales, keeping track of store cash flow while completing sales and commission reports for all store employees• Managed store inventory, working directly with the Baltimore Orioles to determine store pricing decisions• Started an Art of the Game email list that is now used to send out bi-weekly emails to over 250 customers• Designed and executed several targeted marking plans using email blasts in conjunction with social media platforms to drive sales and increase customer interest• Created and implemented new visual merchandising layouts that helped store to achieve increased traffic and sales

Baltimore, Maryland Area

• Fully trained professional barista, having attended and successfully completed several barista training classes provided by Counter Culture Coffee Inc.• Worked in a fast paced environment, preparing and serving over 200 drinks a day on a regular basis• Managed inventory, re-ordering coffee and other supplies when needed.• Opened and closed shop on a regular basis, following and completing cleaning procedures on a daily basis. • Helped to train and manage a small staff of part-time college students.

Baltimore, Maryland Area

• Establish and manage wholesale accounts. Handle all inquiries regarding orders, shipments and products• Maintain regular contact with core and new wholesale customers in order to build strong business relationships• Utilize QuickBooks to construct various spreadsheets to monitor sales and inventory• Develop pricing strategies in order to meet company sales margins• Create, develop, and execute marketing plans in order to drive sales and increase customer interest• Develop brand awareness and increase online presence by using several social media platforms• Plan fulfillment process for various events including player signings and other internal programs• Facilitate charity consignment auction events including item selection, set-up, and check-out• Communicate directly with the distribution warehouse for fulfillment needs, cycle counts, and reordering• Develop website content. Created, implemented, and regularly updated an online blog• Entrusted with added responsibilities that include:o Out-of-state travel to assist in player signingso Development and maintenance of retail websiteo Assistance with day-to-day retail operations and product development decisions

My time as a Marketing/Advertising intern served as a great learning experience as I continue to pursue a career in sports marketing. As I worked closely with a team of others, I was able to learn many of the basics including:• Working with a team to assure sponsor fulfillment and preparing sponsorship annual reports.• Creating monthly newsletters and literature.• Monitoring Sponsor Progress using tools such as Sales Force.• Constructing Marketing Research using tools such as Survey Monkey.• Working with a team to construct a new internal intranet website using Microsoft SharePoint.

Ironclad Authentics, LLC is the memorabilia division of Ripken Baseball. This was my first internship and served as a tremendous introduction into the world of marketing. During my time as a project/marketing intern, I was able to experience many different aspects of the business. Tasks I completed included:• Conducting research and targeting new markets and potential licensees.• Helping in the planning and follow through process for various events, including private player signings.• Creating customer email blasts and monthly newsletters.• Developing social media marketing outlets while creating new and creative promotions.• Handling customer service inquiries.

B.S., Marketing

Maintained a 3.0 GPA or greater throughout college; Dean’s List (2008, 2010)

Education record

Activities and Societies: Maintained a 3.0 GPA; Dean’s List 2006