Specializes in enhancing profitability through AI-driven solutions 🚀

• Designed new projects with timelines, budgets and scope of work plans.• Led major client engagements and exceeded client expectations• Solved business problems via various technology solutions such as analytical tools and ERP technologies• Digital transformation and process improvement with optimization and automation achieving 80% efficiency gains• Built custom interactive solutions to provide data driven insights and better decision making• Led the team in conducting thorough analysis, market research, ERP discovery and RFP process of vendor selection• Collaboration with senior leadership, advisory and consulting services

Stakeholder Engagement – Enabled decision making to a Consumer Durable Goods client through presenting layered analyses by synthesizing strategy, channel, creative, and audience data from disparate data sources.Leadership – Worked with local and international teams to provide actionable insights to senior leaders with AdTech programmatic reporting and interactive Tableau dashboardsAutomation – Built steady workflows for data processing using Alteryx that saved processing time by 70%. Ad hoc Services – Provided recommendations and custom presentations to clients by connecting paid media with secondary data sources for 360 analysis.Team Building – Led knowledge sharing activity to develop analytics talent in our local facility.

Customer HH Segmentation Project – Built clusters and segments based on statistical data analysis using R and identified associated household groups of customers for a financial services client.Market Insights – Provided KPI metrics such as Percent to Goal and Market Penetration Ratio by county and by region to private client advisors, sales strategy manager, market leaders, and regional managers.Training – Trained a financial analyst on Tableau and prepared the associate business-ready to develop custom dashboards.Wealth Management Project – Led wealth management performance reporting project with expansion to different groups.

Analytical insights on Taxpayers to identify Non-Filers.Consulting with clients on issues with Tax software. Software development and facilitation of smooth transition among versions.

Extensive exposure to business processes in ERP (Enterprise Resource Planning) and CRM (Siebel) systems with multiproduct integrations and technologies associated with Business Intelligence. Projects:Cross Channel Customer Experience for Communications involving cycle of phases from purchase to support. Contributed towards product configuration, order creation and workflow integration. Complete CX for Automotive: Integrated Sales and Marketing integrating customer portal, marketing analytics loyalty management, and social relationship management.