Samuel Greenberg Email & Phone Number

United States

New York, New York, United States

• Managed $25M annual performance marketing budget across social, search, display, influencer, and video channels, supporting e-commerce and retail business units; responsible for driving 55% of new, digital customer acquisitions.• Orchestrated performance marketing optimization efforts by spearheading A/B testing, user segmentation, and ad targeting strategies for new audiences, resulting in an 11% increase in incremental return on ad spend.• Implemented creative asset analytics tool in collaboration with cross-functional brand and creative teams, enhancing efficiency of Facebook campaign strategies and producing a 12% increase in click-through rate.

New York, New York, United States

• Led development and implementation of first ever e-commerce site as product manager, overseeing 11-person cross-functional team of engineers, designers, and marketers. Delivered on-time and within budget, generating $70K in monthly revenue.• Spearheaded a detailed cost savings analysis of marketing budget, resulting in severing ties with media agency. Built and led an in-house advertising team, generating $200K in annual savings while decreasing campaign launch time by 14%.• Synthesized and delivered in-depth campaign performance analysis from LinkedIn and Facebook to senior Brand team leaders, driving strategic decisions, resulting in a 45% reduction in cost per impression and a 94% increase in video completion rates.

New York, United States

• Negotiated data sharing partnership with top affiliate sites, such as Credit Karma, to boost visibility and optimize client acquisition through bi-weekly presentations to sites of internal data, boosting collaboration and increasing channel growth by 8%.• Created firm’s first-ever standardized multi-channel A/B testing strategy for two high-budget, 7-figure paid media campaigns. New strategic approach led to a 15% boost in brand awareness, as measured by Facebook’s analytical tools.

New York, United States

• Strategized, analyzed, and executed all digital marketing campaigns across a wide variety of channels, including Google, Bing, Facebook, Instagram, TikTok, Snapchat, OTT, email/SMS marketing, and influencer marketing• Engineered data-driven funnel model to pinpoint high-impact focus areas, collaborating closely with data science to analyze user behavior. Presented key insights to senior leadership, optimizing resource allocation and improving conversion rates by 3%.• Worked cross-functionally with brand, risk, product, analytics, and engineering teams to meet growth goals and execute against the project roadmap

Greater Boston

• Promoted within the year for a second time based on client results.• Led and executed FullFunnel’s new marketing strategy; introduced new optimizations & channel mix to focus on higher-performing assets to acquire high quality leads. This achieved 6X return on ad spend compared to 4X return prior to me handling these duties.

Greater Boston

• Promoted within the year based on demonstrable results for clients in all sectors served. Augmented role included creating full digital marketing strategies for new clients, leading client audits, and expanding covered industries.• Evaluated strategy of major SaaS client and presented findings to senior leadership, leading to the reallocation of spend to digital advertising; resulted in $2M in pipeline and over $250K in new revenue.

Greater Boston Area

• Planned, executed, and nurtured all sales and marketing lead generation efforts and activities for organizations in all company-served industries, including the energy, technology, financial services, and AEC sectors.• Managed, on average, $100,000 per client in annual paid digital marketing spend.• Evaluated and redesigned clients’ websites based on SEO performance as needed, including complete rewrite of two such sites in the technology and financial services sectors.

Greater Boston Area

• Produced a 10 time increase in follower engagement as measured by click throughs by collaborating with peers to revitalize company's Twitter, LinkedIn, Facebook, and Google+ presences• Evaluated client's digital footprint and competitive landscape to recommend proper consulting services portfolio and market positioning to software service provider• Developed multiple landing pages for clients with a conversion rate of 21% to enhance SEO performance• Drafted 22 blogs and content pieces for clients, ranging in topics from enhancing productivity and sales in the fitness industry to understanding the important role of medical transcription services in the clinical documentation process

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Applied Mathematics