Managed advertising development for Speedway Convenience Stores including broadcast television, digital, social, billboards, and in-store signage. Coordinated the full brand re-launch of Hotel Tango Distillery, more than doubling awareness, sales and distribution in the first year.Directed new product identity and rollout strategy development for Gainbridge based on consumer research and audience segmentation. Executed sporting event activations and partnerships and managed production of campaign creative assets.Developed a program to introduce advertising to underserved and underrepresented high school students and provide them with experience and exposure via a brand-building workshop.

Launched a new product campaign for Pivot by Coravin, leveraging social sharing and influencer marketing. Managed the creation of strategy and visual identify for new Hillman brands High & Mighty and KeyHero.

Managed the development of collateral and launch materials for Brizo Kitchen & Bath and KraftMaid Cabinetry. Engaged in strategy development and new campaign launch for Pet Supplies Plus.