Design and lead growth strategies from creative concept, project management, branding initiatives and reporting results. Manage the Paid Media Budget and planning. Optimizing and implementing KPIs to increase Brand Awareness and Traffic efforts to the Ecommerce. Lead multidisciplinary teams and agencies to meet the company KPIs.Achievements- Managed a creative team strategy and operation of 6 people.- Managed to create a compelling storytelling of the brand HOLIEF with a clear Social Media strategy,Influencer content and video strategy in YouTube to strengthen the SEO efforts of the website.- Increased the paid media traffic to the website in 300% with 60% less budget.- Switched the ratio between new and returning users from 90/10 to 30/70.- Increased the quality of the traffic to the website with a bounce rate under 10%- Participated in crafting and managing a successful Email marketing Channel that finished 2023 with a 3.4 ROAS- Optimized the KPIs of the Paid Media efforts with an initial CPC for Click to Web initial of $4.5 to $0.45.

Create and adapt Social Media content for HUAWEI Colombia. Manage the growth strategy for the HUAWEI Colombia TikTok channel with organic content. Create, develop and present strategies for Influencer Marketing, created from scratch microinfluencer and advocates program. Support Paid Media, offline and PR strategies for new launches of the brand.Achievements- Increased the TikTok account from 30K to 145K followers with organic content.- Created the Microinfluencer program managing 30 influencers up to 100K followers withlong-term contracts, that created content in exchange of product.- Created the advocates program managing 200 people that maintained a positive conversationof the brand in exchange of brand merchandising in the different social media channels and website of the brand.

Create content for different product lines of SAMSUNG in Colombia. Manage the strategy of social media for SAMSUNG Colombia and create new tactics that will go along the launch of the different products they offer (Phones, Accessories, Digital Appliances, IoT) Transform creative ideas into digital, reachable tactics that will complement the creative concept. Create the guidelines for SVC processes in Social Media Customer Support of the brand.Achievements- 2020 Winners YouTube Works Awards for Digital execution of a Campaign with Influencers:“Siempre Live, nunca Inlive”- 2019 P&M Top 10 nominee in Branded Content for “Todo queda en familia”- 2020 Cheil Employee of the year for 2019 and 2020 achievements and performance.- Created the social media strategy for the sales pitch that resulted in winning a new client of theAdvertising agency.

Create Social Media strategies for the different brands and countries, following HQ guidelines from the US. Manage the creative team to generate brand awareness and compelling social media strong communication efforts. Create cobranding activities with the brand to increase brand awareness and offline traffic to the stores.Achievements- Promoted from Community Manager to Social Media Planner.- Provided with a team of 4 people to manage.- Given a second brand to manage (AEROPOSTALE)- Increased online presence of a brand without an Ecommerce.- Created a successful Social Media plan and execution for 2 brands in 6 different countries(18 Social Media Channels) responding to individual Brand Manager requests of each Country.

Content creation for the brand EXPRESS in 6 different countries. Create internal processes of frequency, tone, adapt communication from US HQ to local markets (Colombia, Panama, Costa Rica, El Salvador, Guatemala, Peru). Reporting to review achieved KPIs.Achievements- Created and established the internal processes of the brands in frequency and tone for each country maintaining HQ guidelines of the brand.- Supported offline events with digital activations that gave awareness of the brand in social media.- Managed and implemented the Paid Media Plans to increase the Facebook and Instagramcommunity of the brand.

Content creation for several car brands in social media. Event coverage strategies and execution in offline strategies to increase digital awareness. Copywriting to support paid media campaigns. Reporting to review achieved KPIs.Achievements- Created a strong social media community for BYD cars.- Increased top of hearth of the brand with users who defended the brand from trolls and hatersin social media comments.- Participated in social media trends that went viral during the 2014 world cup, increasing thebrand awareness of the company.

Create content for social media channels of the brands of the agency. Create digital strategies to execute during BTL activations of the brands. Manage team of content creators for several brands of the agency.Achievements- Promoted to manage a team of Community Managers.- Created internal processes to manage agency-client feedback and optimize time when executingstrategies.