Samuel Ho Email & Phone Number

Singapore

Singapore

Content Management- Updated Esplanade’s websites via content management system (CMS).- Designed and managed the technical construct of customized microsites including CMS, user experience (UX) and responsive design with the knowledge of HTML programming language.- Developed, implemented and monitored systems and procedures for effective website management.- Conducted test in UAT environment to ensure functioning components in technical construct. Marketing Technology and Project Management- Maintained daily digital marketing platform operations. E.g. CMS, Microsoft D365, Jira, etc.- Collaborated with various departments and internal stakeholders to manage and deliver new digital projects and initiatives.- Provided consultancy to internal stakeholders with best practices of website management and user experience (UX).- Worked with IT and software developers to test and resolve technical issues.- Supported IT for website maintenance by performing various web testing.Design and Production- Developed creative assets for digital marketing, including social media and programmatic banners.Email Marketing & Automation- Designed and implemented email campaigns via Microsoft D365 and Mailchimp to market programmes, activities, promotions and communications.- Managed email marketing lists and customer relationship management (CRM), ensuring proper and secure management of customer profiles and history.- Tracked and analysed the behaviour and effectiveness of email campaigns, producing regular reports with actionable insights and recommendations.- Analysed campaign reports with actionable insights and recommendations.

Through a meaningful 6 months upskilling progression with NTUC, I am competent in the end-to-end user experience design. The course covers the basics of user research, human-centered design, wireframing, prototyping and usability testing etc.

2 Beatty Lane, Singapore

CRM eCommerce Management- Backend product creation and configuration for both POS & online registration.- Work with stakeholders and developers on registration requirements and usability issues.- Perform usability checks on user flow ensuring seamless shopping experience.- Conduct frontend product registration testing to improve user flow. CRM Website Management - Improve web usability by adhering to expert review guidelines.- Designing of new/existing web content and web layouts.- Basic content writing and vetting of web content.- Designing of new graphics for organisation’s website.- Ensure responsive design across all screens. e.g. desktop, mobile etc- Conduct keyword research boosting on-page SEO performance.- Review sitemaps and improve on webpage placement.Social Media Management (Facebook & Telegram)- Designing of new graphics for multi-purpose usage. e.g. website, social media- Copywrite for social media posts.- Analyse data(s) using Facebook & Telegram analytics and provide insights.- Strategic planning of events/product launch social media posts for optimal impact.- Creating of social media calendar for an overview of events and social media postings.- Plan and execute social media campaigns to increase brand awareness & conversions.- Create process automation to improve communications across stakeholders.Customer Service Support - Provide customer service support by replying to email enquiries. - Liaise with other departments for follow up actions. Assistant Dharma Junior Teacher & Youth Facilitator - Facilitate classes for different age group to deliver key learning objectives.- Planning of lesson curriculum based on lesson deliverables.- Designing of collaterals for youth group i.e. orientation booklet.

Singapore, Singapore

Sergeant(3), Community Policing Officer (Community Policing Unit)During my years of service, I was entrusted to: - Conduct crime prevention talks for different audience such as students from all levels of education, elderly’s and RC’s event. - Lead an event as an Event IC for officers to give back to the society.- Lead & oversee junior officers in events & deployments.- Work with government agencies to render assistance for residents. e.g. HDB, AIC etc. - Be a mentor for at-risk students who are prone to crime. - Be a committee member of Innovation Project to brainstorm ideas & scenario-based prototype testing.

Singapore

As an intern, I had the opportunity to: - Assist in making cold calls to participants for focus group session. - Be 2nd Note-taker for focus group guided by Senior Consultant. - Assist in on-site data collection for a project with A*STAR.

Ui/Ux Design

Design For Interactivity