Sam Hsieh Email & Phone Number

Chuo-Ku , Tokyo, Jp

■ Developed a marketing plan and executed initiatives for the Yu-Gi-Oh! gaming portfolio■ Assisted in the development of the North American go-to-market strategy and planning, including product positioning, events, creative, packaging, and promotional programs■ Managed Paid Media and Ad Campaigns for pre-launch and post-launch product releases■ Created and managed Social Media pages for Yu-Gi-Oh! Duel Links – Content Creation, Copywriting, Data Analysis■ Developed and managed new influencer relations to optimize marketing exposure■ Assisted with events in relative to the title from booth and brand representation to managing consumer experience■ Provided weekly and quarterly sales reports for executive management

■ Developed a marketing plan and executed initiatives for the FINAL FANTASY 30th Anniversary■ Assisted in the development of the North American go-to-market strategy and planning, including paid media, social ad campaigns, product positioning, events, creative, packaging, and promotional programs for various titles in the SQUARE ENIX Japan Studios portfolio■ Led as a thought leader in weekly project update meetings with internal cross-functional teams■ Understand project/team dependencies and ensured all necessary individuals are informed and involved from the outset of a project and throughout its development■ Facilitate communication, consensus on priorities and schedule synchronization among all global project stakeholders■ Delivered monthly marketing and post mortem reports to upper management

■ Creatively and operationally supported the product marketing team on numerous high-profile franchises with emphasis on the FINAL FANTASY, KINGDOM HEARTS and DRAGON QUEST brands■ Coordinated marketing communication among with key stakeholders, and cross-functional teams, including Channel Marketing, PR, Social, Web, Creative Services, Sales, Legal, Operations, and Events■ Managed asset approvals and submissions with ESRB, Sony Interactive Entertainment, Nintendo of America, and Microsoft■ Managed workflow and timelines of creative asset development for distribution to internal teams& external vendors■ Developed and maintained a close relationship with First Party

■ Oversaw and managed front end business operations■ Developed a goal orient team that focused on consumer retention and delivered exceptional selling metrics■ Delegated tasks among team members to optimize efficiency of department operations■ Ensured that marketing materials are properly posted and positioned

■ Developed and implemented marketing strategies for a multi-unit company■ Implemented promotion through television, radio and, internet vehicles■ Optimized and maintained social media channels■ Conducted research to determine marketing strategy effectiveness■ Provided marketing assistance and advice to franchisees

Santa Ana, Ca, Us

■ Managed project for creating online marketing strategies■ Developed working schedule, including objectives for project with timelines■ Analyzed and developed various social media strategies for a multi-unit restaurant■ Researched and created a keyword strategy for effective search engine optimization■ Studied Google Analytics for improving productivity on a website■ Studied various website design strategies for increasing lead generation

San Clemente, Ca, Us

-Managed and trained new employees-Managed store operations and public relations-Conducted research on games and implemented strategies for the store-Consulted customers with current information about new and old games / consoles-Assisted store in inventory decisions based on the economy, market trends, local demographics, and psychographics-Kept up to date with the gaming industry by attending multiple exhibitions and conventions such as Electronic Entertainment Expo, E for All, and Anime Expo to enhance product and marketing knowledge-Conducted logistics and promoted marketing campaigns for store events or promotions