Sam Marks work email
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Sam Marks personal email
Sam Marks phone numbers
A strategic, results-driven digital marketer with experience in planning, executing, and analyzing campaigns across digital channels. My perspective is rooted in a data-driven perspective used to inform the development of full-funnel and omnichannel advertising strategies. A collaborative leader and a resourceful team contributor with a track record across agency and in-house roles leading successful marketing initiatives from brand awareness through to user acquisition and lifecycle marketing. I have experience overseeing the strategy and execution of global integrated marketing campaigns, through the deplyment of innovative initiatives that have been proven to produce tangible business results.
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Growth Marketing LeadStability AiSeattle, Wa, Us -
High Touch Industry MentorPathrise Aug 2024 - PresentSan Francisco, California, Us -
Freelance Marketing ConsultantBlack Magic Factory Jan 2022 - PresentWork with a handful of B2B/B2C clients to provide marketing strategy, plans, and executions for evergreen and campaign-based digital marketing efforts. -
Digital Marketing ManagerMeta Jul 2022 - Jul 2024Menlo Park, Ca, UsLed the design, implementation, and optimization of integrated performance marketing campaigns across paid social, search, display, and OLV to drive product adoption and lifecycle engagement of Meta’s Creator monetization tools. Additionally, managed the strategy and operations for conversion optimization across Meta’s business web properties.• Drove incremental product adoption of new feature sets at X% efficiency increase relative to holdout audiences.• Spearheaded optimized approach to spend allocation across the marketing mix resulting in X% lower CAC.• Audited causal impact for conversion rate optimization on core web properties which informed a revised strategy for content deployment targeting key audience cohorts.• Implemented the utilziation of a DAM to structure the custom segmentation and utilization of content across omni-channel campaign flights. -
Director, Digital Marketing (Advertising)The Outcast Agency Feb 2019 - Jan 2022San Francisco, Ca, UsOversaw the creation of the agency's paid marketing practice and led a team of strategists responsible for executing the digital advertising spend across the client portfolio. Built ground-up and scalable processes for the management of omnichannel paid media campaigns spanning industries, verticals, and all stages of the marketing funnel.• Scaled the agency's Advertising team from inception to support paid media campaigns across 15+ clients, with a full team managing $XXM of spend.• Liaised with platform representatives from key advertising channels as the in-house expert for all paid social efforts. Spearheaded the onboarding of new Martech platforms, objectives, and strategies to advance the client’s campaigns while training across stakeholders.• Planned and executed a large-scale brand campaign for a popular app focused on maximizing awareness and driving new user acquisition. Amplified hero campaign videos with a celebrity partnership, influencer activations, digital and social ads, and OLV/OTT video placements, driving reach, brand affinity, and customer acquistion to exceed projections by X%.• Implemented a full multi-year integrated marketing strategy for a large fintech brand focused on expanding awareness and developing affinity across existing and prospective customers. Staged funnel objectives drove acquisition through to retention and revenue monetization across key segments with sustained X% YoY growth. -
Manager, Analytics And InsightsConnections Media Llc Jun 2018 - Feb 2019Washington, District Of Columbia, Us*Acquired by The OutCast Agency*Executed as the primary driver of all digital analysis and reporting for clients spanning the public affairs and non-profit sectors. Managed campaign set-up and execution spanning the digital landscape including paid search, paid social, web, email, search, display programmatic, etc. Owned hands-on optimization and analysis of campaigns, implementing multivariate analysis models to increase spend efficiency and inform investment decisions. -
Digital AnalystConnections Media Llc Feb 2016 - Jun 2018Washington, District Of Columbia, UsManaged reporting and strategy deliverables to uncover campaign insights across digital channels.
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Marketing SpecialistStructural Design And Analysis, Inc. Jun 2015 - Feb 2016Sterling, Virginia, UsImplemented a cohesive marketing program for an aerospace engineering firm. Created strategic marketing principles across website, social, and email to drive and evolve reputation within the aerospace industry while also converting on SaSS new user acquisition goals.
Sam Marks Skills
Sam Marks Education Details
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Virginia TechMarketing -
Burgundy School Of Business - Bsb
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University Of Münster
Frequently Asked Questions about Sam Marks
What company does Sam Marks work for?
Sam Marks works for Stability Ai
What is Sam Marks's role at the current company?
Sam Marks's current role is Growth Marketing Lead.
What is Sam Marks's email address?
Sam Marks's email address is sm****@****ncy.com
What is Sam Marks's direct phone number?
Sam Marks's direct phone number is +170375*****
What schools did Sam Marks attend?
Sam Marks attended Virginia Tech, Burgundy School Of Business - Bsb, University Of Münster.
What skills is Sam Marks known for?
Sam Marks has skills like Marketing, Microsoft Office, Digital Marketing, Social Media, Advertising, Research, Social Media Marketing, Marketing Communications, Marketing Strategy, Social Networking, Data Analysis, Google Analytics.
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