Sam Marks Email & Phone Number

Seattle, WA, US

San Francisco, California, US

Work with a handful of B2B/B2C clients to provide marketing strategy, plans, and executions for evergreen and campaign-based digital marketing efforts.

Menlo Park, CA, US

• Led the design, implementation, and optimization of integrated performance marketing campaigns across paid social, search, display, and OLV to drive product adoption and lifecycle engagement of Meta’s Creator.
• Drove incremental product adoption of new feature sets at X% efficiency increase relative to holdout audiences.
• Spearheaded optimized approach to spend allocation across the marketing mix resulting in X% lower CAC.
• Audited causal impact for conversion rate optimization on core web properties which informed a revised strategy for content deployment targeting key audience cohorts.
• Implemented the utilziation of a DAM to structure the custom segmentation and utilization of content across omni-channel campaign flights.

San Francisco, CA, US

• Oversaw the creation of the agency's paid marketing practice and led a team of strategists responsible for executing the digital advertising spend across the client portfolio. Built ground-up and scalable processes for.
• Scaled the agency's Advertising team from inception to support paid media campaigns across 15+ clients, with a full team managing $XXM of spend.
• Liaised with platform representatives from key advertising channels as the in-house expert for all paid social efforts. Spearheaded the onboarding of new Martech platforms, objectives, and strategies to advance the.
• Planned and executed a large-scale brand campaign for a popular app focused on maximizing awareness and driving new user acquisition. Amplified hero campaign videos with a celebrity partnership, influencer activations.
• Implemented a full multi-year integrated marketing strategy for a large fintech brand focused on expanding awareness and developing affinity across existing and prospective customers. Staged funnel objectives drove.

Washington, District Of Columbia, US

*Acquired by The OutCast Agency*Executed as the primary driver of all digital analysis and reporting for clients spanning the public affairs and non-profit sectors. Managed campaign set-up and execution spanning the digital landscape including paid search, paid social, web, email, search, display programmatic, etc. Owned hands-on optimization and analysis.

Washington, District Of Columbia, US

Managed reporting and strategy deliverables to uncover campaign insights across digital channels.

Sterling, Virginia, US

Implemented a cohesive marketing program for an aerospace engineering firm. Created strategic marketing principles across website, social, and email to drive and evolve reputation within the aerospace industry while also converting on SaSS new user acquisition goals.

Bachelor Of Science (Bs), Marketing

Education record

Education record