Led a team of diverse marketing, customer experience, and optimization professionals driving strategic and technical consulting efforts for Fortune 1000 companies at Brillio. This includes spearheading a $50M+ digital transformation and marketing technology project across 5 global markets for one of the largest QSRs migrating their real-time marketing automation capabilities to Braze, in addition to leading Brillio's experimentation practice to build a data-driven testing practice for enterprise clients. Tools used include Braze, Adobe Campaign, Adobe Analytics, Google Analytics, Optimizely, Salesforce, AWS, and more.

Led Performance Marketing team at Human Interest, focused on diversifying MQLs and Lead Performance across AARRR funnel, building growth loops one experiment and process at a time. Implemented agile marketing framework to prioritize opportunities and managed SDRs, responsible for owning leads-to-conversion process and building key B2B marketing campaigns.

Instructor at SkillPop, teaching Introduction to Google Analytics courses to a variety of business professionals.

Led a team within Growth & Strategy, responsible for the sustainable growth of the Marigold Group through site optimization, paid media testing, content testing, data-driven product roadmaps, and more. I worked closely across marketing, sales, and product teams as the subject matter expert to assist with all testing and experimentation strategies leading to increased conversion and growth, leveraging analytics to create meaningful change at Marigold (CM Group).

Led a global team of distributed product, marketing, and optimization analysts. Responsible for the growth of the Optimization & Analytics practice focused on helping Fortune 500 clients drive growth with A/B testing and optimization strategies through Optimizely, Adobe Target, and numerous other analytics and testing tools such as Adobe Analytics and Google Analytics; with a keen eye towards optimizing an organization's martech stack. This also includes implementing data maturity models to build cross-departmental roadmaps, and align organizational resources to enable data-driven client growth. In addition, led culture and education initiatives throughout the agency. Clients include Facebook, eBay, Talbots, NCR, McDonalds, and more. Cognetik was acquired by Brillio.

Fueled by the passion for discovery, my role at MedThink Communications involved the hands-on experience of creating, implementing, reporting, analyzing, and optimizing via insights from digital analytics data and campaigns. My work included the successful management and implementation of analytics tools, tag management solutions, and interpreting data to provide actionable insights on behalf of MedThink clients. My work also extended to lend my marketing technology expertise to improve internal agency operations, responsible for scaling MedThink's first internal implementation of CRM and other tools to accelerate digital lead generation.

Imparture is a knowledge resource designed to help professionals from many different industries make the most of digital and social media marketing. From in-person expert training courses to live, instructor-led online learning programs, Imparture provides the tools to ensure a successful Digital Transformation. Hired as an freelance instructor to teach Digital Marketing Foundations and Google Analytics Immersive courses to 10-15 diverse clients from across the B2B and B2C spectrum, during two-day intensive workshops.

At Knowledge to Practice (K2P), I was part of a rapidly growing team, disrupting the continuing medical education space by providing adaptive learning to physicians around the world. K2P stands at the unique intersection of technology and education, bringing best of breed andrological techniques with a custom learning portal to shrink the knowledge gap of physicians for the benefit of all patients. My role at K2P was diverse and changed daily, with the ultimate goal of driving dynamic growth in the company utilizing numerous tools of a modern, full-stack digital marketer to build demand generation efforts through the entire customer journey with lean, agile strategies and deep consideration of UX design principles. Some of my work includes rapidly implementing and administering tools such as: customer success (Pendo and Intercom), analytic tools (Segment.com, Google Tag Manager, Google Analytics, Woopra), pursuing remarketing capabilities (AdRoll, Google Dynamic Remarketing), and content marketing abilities to build authentic relationships with future customers. Some performance success metrics included a monthly increase of qualified leads of 98% and monthly revenues of 316%.A key part of my responsibility included partnering closely with the CTO and our Product Manager to help evolve our customer-focused roadmap. I also build custom-built dashboards (Grow.com, Google Data Studio, Tableau) based on company envisioned KPIs, creating the capability of capturing qualitative through VOC toolsets and quantitative data. My role also requires architecting the marketing automation (Pardot) and operations / CRM (Salesforce.com & Pipedrive) tools required to rapidly scale lead generation and sales efforts, along with a steadfast focus on customer success. Creating a culture of testing was also part of my responsibility, using VWO and other A/B testing tools to constantly refine and adjust our strategy.

During my role as Manager of Web Analytics and Digital Marketing, I supported the diverse analytic and strategic needs of the K-12 division at Pearson. My technical expertise and business perspective enabled key business stakeholders and SVPs to make well informed decisions using a wide range of digital tools. This included leading the usage and implementation of web analytic tools (Adobe Omniture/Analytics, Google Analytics, Tag Management), data visualization techniques to build holistic dashboards with multiple sources of data (Tableau, Excel, Watson Analytics), and offering specific recommendations through A/B and multivariate testing to achieve true Key Performance Indicators (Optimizely). This also includes analyzing information found in our CRM database (Salesforce.com) to help foster greater collaboration between sales and marketing teams along with implementing marketing automation tools (Pardot).My role extended beyond the analytics space, consulting with Marketing and Creative managers to drive a shift to an inbound digital marketing strategy and marketing automation. This includes understanding the evolving marketing landscape and providing guidance on SEM/SEO, Social Media, and running highly targeted advertising campaigns.

As part of the Connections Learning division, I managed a portfolio of 9 diverse K-12 Virtual School sites. I provided academic support, technical, and analytical expertise to key stakeholders while overseeing successful implementation of native school platform for 1000+ Full-Time and Part-Time students as single point of accountability for clients. I worked closely with multiple corporate departments and customers to ensure frameworks are in place for effective marketing, student placement, invoicing, and wide ranging instructional needs.

Completed my first rotation in the highly competitive Pearson Leadership Development Program. My role was focused on helping Pearson develop a strong, consistent social media and online presence enterprise wide. In this rapidly evolving field, I utilized data analytics, built online communities, and lent my social media expertise to diverse marketing efforts throughout the organization. This led to the creation of a high-visibility online marketing campaign resulting in over 2000+% ROI and a framework for successful campaigns used enterprise wide today. In addition, I was responsible for the implementation of two enterprise social media monitoring software (Radian6, Tracx) used to glean actionable insights on market intelligence, using this to inform key stakeholders of emerging trends, thought leaders, and other key metrics to drive marketing success.

Selected as a 2010 Corps member of Teach For America, a highly selective ( <10% acceptance rate) national movement of recent graduates to serve a two-year teaching commitment in a low-income community as part of a national movement to close the achievement gap. During my time as an educator, I specialized in students 1-6+ years behind in reading level, improving reading comprehension by an average of 2.0 grade levels by the end of the year, an increase of 200%.