Digital lead and manager of the organisation’s website, intranet, email and social media. Key responsibilities:• Lead a small digital communication team.• Implement the organisation's digital strategy.• Website management, including reviewing and publishing pages, training staff, regular content audits, reporting on analytics and insights. • Intranet management, including system training for staff, reporting monthly on analytics.• Manage email content and strategy.• Write media releases and proofread publications for style guide adherence as required.Achievements:• Increased visits to, and engagement with, key website content, working with content owners to make it easier to find and understand, optimised for search and more accessible.• Project managed development of a new intranet in SharePoint Online.• Established a monthly newsletter and email news alerts, with a combined subscriber base of more than 2,000, and average open rates of more than 35 per cent.• Trained more than 200 staff in website publishing, intranet publishing and writing for the web.

I acted as Head of Strategic Communication for four months (December 2021 to April 2022) while recruitment was undertaken for an ongoing candidate for the role. This involved managing a team of five, team budget, media responsibilities and reporting directly to the CEO and board.

Content Adviser in DELWP's Digital and Customer Communications team.Main responsibilities:• Writing speech notes and event key messages for ministers• Preparing strategic communications plans• Writing content for web pages and the intranet

Part of the Engagement and Communications team with the Smart Planning program - a $25 million, 2-year program to reform Victoria's planning system.Main responsibilities:• Preparing accessible and engaging content to promote DELWP's Smart Planning program• Developing strategic editorial and communications plans• Maintaining website content, informed by analytics and accessibility standards• Editing policy documents• Providing communications advice• Media monitoring.Key achievements:• Established the Smart Planning newsletter, building a subscriber list of more than 1000 in six months• High average open (over 60%+) and click-through (over 30%) rates for direct mail• Prepared a comprehensive content style guide for use by Smart Planning staff• Producing content with high engagement and low enquiry rate.

Main responsibilities:• Review and provide advice on website content and information architecture, including SEO and accessibility• Produce regular and relevant website content updates• Prepare two monthly e-newsletters for internal and external audiences promoting VU's Centenary program• Improve the visibility and accessibility of philanthropic fundraising opportunities through digital content and print collateral.

Main responsibilities:• Plan, prepare and edit targeted content for digital and traditional publications, helping to build the university’s reputation and demand among prospective students• Ensure digital content meets accessibility standards, as well as usability and search engine optimisation best practice• Manage organisation image library and train staff users.Achievements:• Coordination of the 2016 Undergraduate Course Guide, 2017 Postgraduate Course Guide, and the 2017 Business, Education and Health and Biomedicine Discipline Guides – key tools to inform and recruit prospective students• Implementing University-wide image library, including preparation of user guides and conducting staff training• Producing various monthly newsletters for internal and external audiences, with 12-month editorial plans..

Main responsibilities:• Develop and coordinate the preparation of online material for the University website• Liaise with departments to gather information, stay informed and effectively communicate key messages• Ensure web content across VU’s websites met accessibility standards, as well as usability and search engine optimisation best practice.Key achievements:• Improved usability and accessibility of content through refresh of Academic Support and Development web pages• High completion rate of website edit and update requests from across the University each week.

From 2012 to 2016, I undertook several projects as a freelance copywriter and editor. These involved reviewing and writing content for usability, accessibility and search engine optimisation (SEO). I also built two small websites. Project summaries and article links are listed under 'Projects'.

Main responsibilities:• Promote Research Program objectives and outcomes internally and externally• Communicate research outcomes and objectives into plain-English online and in marketing collateral.Key achievements:• Assisted major fundraising efforts through coordination of annual Researchers publication, a key promotional product for potential donors• Engaged cardiovascular researchers through quarterly eNewsletter highlighting achievements and opportunities• Streamlined and integrated Research Program communications through a communications plan.

Main responsibilities:• Prepare and edit content for media releases, unit website pages, speeches, presentations, council reports, feedback forms, Council’s community newsletter and other publications• Prepare communication and consultation plans and assist with event organisation.Key achievements:• Coordinated the redesign of the Doncaster Hill website, and managed continual improvement and analysis• Established quarterly Doncaster Hill eNewsletter, consistently growing the subscriber list• Regularly helped to ensure effective community engagement through communications plans for specific projects.

Main responsibilities:• Write, edit, publish and manage content on the CPA Australia website• Work within the Website Content Team to ensure a high standard of website usability• Work with internal staff to drive involvement in the content creation and review process.