Samuel J. Arellano Email and Phone Number
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BUSINESS & MARKETING PROFESSIONALI am a Well-Versed & Experienced Marketing/Business professional with a strong background in the gaming & casino industry. Highly skilled in Player Development, Special Event Planning, Guest Service, , Team-Building & Mentorship, Advertising, Media Buying/Selling Budgeting, Public Relations, Social Media as well has having a strong background in Brand Management / Market Research / Strategic Positioning/ Project Management. I am a talented, results-producing Professional versed in accomplishing and leading comprehensive (Marketing) strategies in support of business goals and objectives. Able to direct creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Strong background in Servant LeadershipSpecialties: Entertainment, Promotion Strategies, New Casino Openings/Re-Openings, Branding, Player Development, VIP Services, Mentorship, Employee Development, Project Management•Strategic Market Planning •New Market Penetration•Branding and Positioning •Market Research •Direct Marketing Programs •Team Building •Budget Preparation
Casino Del Sol Resort
View- Website:
- casinodelsolresort.com
- Employees:
- 412
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Entertainment ManagerCasino Del Sol Resort Mar 2019 - PresentTucson, Arizona -
Board Member Pascua Yaqui Development CorporationPascua Yaqui Development Corporation Jan 2020 - PresentTucson, Arizona, United States -
Owner/OperatorSeja Consulting, Llc Jun 2015 - PresentTucson, Arizona AreaAssisting your business achieve results, at the fraction of the cost of hiring a full-time CMO. - Evaluate your current marketing programs, identify opportunities for optimization. - Develop a integrated & customized marketing plan Services:Email MarketingOnline MarketingSocial Media ManagementBrandingEventsAdvertisingPublic RelationsPromotionsMarketing ConsultingMarketing Communications Strategic Planning
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Project ManagerPascua Yaqui Tribe Oct 2018 - Mar 2019Tucson, Arizona AreaYoemtuwame (Being Yaqui) Project Manager for the Pascua Yaqui Tribe Health Services Division Diabetes Prevention and Treatment Program (DPTP). Position is based on a grant from the CDC “Tribal Practices for Wellness in Indian Country”.The purpose of the Grant is to support Tribal practices that build resiliency & connections to Community , Family and the Culture, as well as incorporate Tribal History and Culture to improve wellness practices among tribal members that will be effective in reducing chronic disease risk factors and over time, reduce morbidity and mortality due to heart disease, stroke, cancer and diabetes - Which in turn the goal is to reduce risk factors with chronic illnesses like Diabetes, Heart Disease & Stroke that is common in the Yaqui community. -
Career Transition Specialist At Job Corps - Division Of Us Department Of LaborJob Corps Apr 2018 - Oct 2018Job Corps - Division of US Department of LaborAssists graduates and former enrollees with placement in jobs, school, or military. Conducts job development activities and maintains contact with employers, colleges/universities, and military recruiters. Provides transition services and long term placement/transition follow-up activities in compliance with government, corporate, and management directives -Coaches students in regards to looking for a job or applying for college or military; assists students with job search, resume writing, and interviewing skills.-Contacts students prior to separation, immediately following separation, and at least every thirty (30) days post separation to provide placement and transition assistance.-Verifies employment, job upgrades, and school and/or military placement in compliance with government regulations.-Develops and maintains partnerships with employers to place Job Corps graduates in jobs with career potential and former enrollees in entry level jobs.-Promotes student attainment of career success standards through modeling appropriate skills, mentoring students, monitoring skill acquisition, and intervening when inappropriate behavior is observed. -
Corporate Director Of MarketingNevada Casino Holdings, Llc - Northern Star Casinos Jun 2016 - Jul 2017Sparks, Nv. (Based In Elko, Nv)Based out of Elko, NV - Having a solid Relationship with all of our 5 different properties and Corporate Office: (Elko- Stockmen's Casino & Historic Commercial Casino, Spring Creek- Scoreboard Sports Lounge & Casino, Winnemucca- Model T Casino, Hawthorne - El Capitan Casino; Corporate Office in Sparks) to ensure overall communication and cohesiveness in maintaining with our brand and message. •Oversee overall marketing efforts for 5 Casino/Hotel Properties in Northern Nevada, including the Review and approve all advertising campaigns including television, radio, outdoor and print Ads•Work closely with the GM’s/ Owner Management to ensure strategic plan is on track•Coordinate with Properties in building effective database marketing efforts, with the use of direct mail, player tracking and player's club promotions. •Develop and implement marketing plan for properties that supports the overall brand strategy for the company.•Plan Entertainment, Special Events and VIP Initiatives.
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Club Sol ManagerCasino Del Sol Resort Jun 2010 - Jun 2016Tucson, Arizona AreaResponsible for Club Sol-Slot Club at Casino of the Sun & Casino Del SolOveree staff of 21Coordinate with Marketing Department and staff an effective database marketing effort, such as direct mail pieces, player tracking and player club promotionsCollaborate with internal/external marketing team to develop promotions, direct mail & special eventsHandle all guest complaints and guest relations issuesMaintain appropriate staffing levels by interviewing, selecting, training, scheduling, evaluating, assisting with career development, promoting, disciplining and terminating Employees, as needed.Maintained Business/Relationship Development with partners & guests in Mexico: Nogales, Hermosillo, Cuidad Obregon, San Carlos & Los Mochis via Trade Shows & Sponsorships. -
ConsultantMeba Programming Consulting May 2010 - Sep 2010Consult with clients and business owners to define need.Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with goals.Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted marketsDevelop and Implement marketing plans and budgetsReview changes to the marketplace and industry and adjust marketing plansWork on customer retention and acquisition strategies.
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Regional Marketing Director Latin America (Hollywood Entertainment)Storm International May 2008 - Jun 2010Monterrey Area, MexicoMarketing/Advertising efforts for new Casino in Monterrey Mexico.International Marketing collaboration with Corporate Office in Moscow.Brand PositioningDevelop and implement annual marketing plan for the property that supports and is supported by the overall brand strategy for the company.Review and approve all advertising campaigns including television, radio, outdoor and print ads, Including Plan Advertising/Special Event for Grand Opening(s).Hire & Train Staff for Reception Staff (Players Club).Created VIP Experience (Gaming Area, VIP Card, Player Development, Host)Identify and resolve inefficiencies/problems that affect Casino MarketingOversee Entertainment -Research and book suitable performers. -
Director Of MarketingCasino Fandango Jun 2007 - May 2008Carson City, NvResponsible for rebranding efforts and day to day Marketing actions.Oversee DMDR programDeveloped “Guest Service” program for HR orientation.Review and approve all advertising campaigns including television, radio, outdoor and print ads.Managed daily operations of Promotions, In-House Entertainment -
Executive Director Of MarketingCasino Del Sol Oct 1999 - Apr 2007Tucson, ArizonaHeld several Marketing Positions in the course of 8 years at Casino of the Sun and Casino Del Sol including: Promotions Coordinator, Director of Guest Development, Director of Entertainment and Executive Director of Marketing.Responsible for managing the daily operations of Advertising, promotions and special events and community relations. Oversaw Marketing staff of 16 & Player Development staff of 30Ensured that department is operating within the established policies and procedures as they relate to the scope of the position. Initiated collaboration with International Business/Relationship Development with partners in Mexico: Nogales, Hermosillo, Cuidad Obregon, San Carlos & Los MochisEnsured compliance with all procedural/regulatory requirements to include, but not limited to purchasing of goods and services, inventory control, issuance of complementary, point adjustments, and auditing of employee/customer activities -
Radio Show Host - Native AirwavesTejano1600.Iheart.Com (Kxew) Jan 2001 - Nov 2006Tucson, Arizona AreaLive Radio Show Host on Sunday Mornings Talk Radio
Samuel J. Arellano Skills
Samuel J. Arellano Education Details
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Gpa 3.64 -
3.54 Gpa -
3.70 Gpa -
Marketing
Frequently Asked Questions about Samuel J. Arellano
What company does Samuel J. Arellano work for?
Samuel J. Arellano works for Casino Del Sol Resort
What is Samuel J. Arellano's role at the current company?
Samuel J. Arellano's current role is Entertainment Manager @ Casino Del Sol Resort and A Board Member Pascua Yaqui Development Corporation at Pascua Yaqui Development Corporation.
What is Samuel J. Arellano's email address?
Samuel J. Arellano's email address is sj****@****ail.com
What is Samuel J. Arellano's direct phone number?
Samuel J. Arellano's direct phone number is +195636*****
What schools did Samuel J. Arellano attend?
Samuel J. Arellano attended Grand Canyon University, Grand Canyon University, Colorado Technical University, University Of Arizona.
What skills is Samuel J. Arellano known for?
Samuel J. Arellano has skills like Marketing Strategy, Direct Marketing, Advertising, Marketing, Casino, Event Management, Budgets, Market Planning, Management, Gaming Industry, Team Building, Entertainment.
Who are Samuel J. Arellano's colleagues?
Samuel J. Arellano's colleagues are Ana Perez, Yaya Hart, Rosemarie. Grijalva, Andy Matus, Eduardo Nuñez, Elvira Romero, Richard Valenzuela.
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