• Manage digital analytics team responsible for collecting and integrating B2B and B2C customer digital touch points to maximize lead gen and conversion• Forecast and track company digital performance• Manage Adobe Analytics implementation and steward all digital data in Snowflake via Funnel• Partner with data engineering and finance on enterprise data architecture, strategy and governance

• Support Life Time IT and marketing VPs with insights to drive intake priority, user experience and campaign efficacy• Manage digital analytics team which is responsible for our Adobe Analytics implementation, digital experience dashboarding and clickstream ETLs/datasets in Snowflake• Support mobile app and web product owners with insights on how members are using our digital properties and what they are saying about experience via Medallia surveys and customer service transcripts• Support email/SMS, paid media, personalization and Experience Life teams with data that articulates user behavior on our digital properties for their referring traffic sources• Partner closely with data engineering to build out data warehouse schemas, documentation and processes• Act as scrum master for digital analytics team by leading sprint backlog grooming, sprint planning, standups and retros• Lead cross-functional analytics leadership roundtable across Life Time departments to drive transparency, alignment and collaboration

• Manage business intelligence team for HSA subsidiary that supports marketing, IT, product strategy, finance and operations in two-week sprints• Collaborate with data engineering to build and execute on analytics roadmap that ensures the data warehouse (Snowflake) and dashboards (Domo) meet need & pace of business• Act as part of enterprise analytics leadership team to ensure strategy embraces modern technology, best-in-class stakeholder delivery and employee career growth• Lead data governance committee with department heads to align on data definitions and logic• Act as scrum master for BI team by leading sprint backlog grooming, sprint planning, standups and retros• Product owner for business intelligence tool (Domo)• Volunteer on company culture team

• Product owner of BI tool (DOMO)• Collect business requirements, prioritize biweekly and deliver analysis in two week sprints• Collaborate with data engineering to ensure data assets meet need and pace of business

• Product owner of BI tool (DOMO)• Collect business requirements, prioritize biweekly and deliver analysis in two week sprints• Collaborate with data engineering to ensure data assets meet need and pace of business

• Project manage deployment of new divisional reporting dashboard tool by combining marketing and vendor sales data to help teams understand the impact of marketing on sales• Write SQL queries to transform data structure and provide ad hoc analysis• Lead measurement efforts around product content to drive ecommerce growth• Design and lead interactive courses to upskill staff on data best practices• Partner with CMO and EMEA counterparts on data modeling and dashboard efforts**Had to leave position unexpectedly to return to United States due to family concerns**

• Project manage global content strategy for flagship consumer brands – Scotch™ Brand and Post-it® Brand – through a process of rich content development to increase industry share of voice, deliver against brand promise and fulfill expectations of retailers and ecommerce teams• Present content and social media campaign proposals built on consumer and industry data• Analyze and report on website performance and consumer behavior• Discover new non-branded keyword opportunities associated with brand/category through social listening and search analysis• Partner closely with brand marketers and agency partners• Partner with media team on omnichannel plans that meet viewability and R/F standards• Collaborate with ecommerce, agencies, shopper marketing, IT, and global divisions on campaign plans that touch every stage of customer journey

• Lead paid and organic social strategy for Post-it® Brand and Scotch® Brand• Buy all paid social advertising across Facebook, Instagram, LinkedIn, Twitter and Pinterest• Collaborate with brand teams on brand voice, content and social listening opportunities• Translate social network developments into business opportunities

• Lead content strategy alongside Patterson’s in-house creative services department • Collaborated with SEO team, customer service and senior executives to tie social campaigns to company promotions and e-commerce goals• Used Sysomos and Google Analytics to benchmark competitors, measure Patterson network growth and surpass expectations of customer

• Taught English to host families in France while improving proficiency in French

• Wrote and edited for a wide range of clients• Managed client social media• Managed content for design and redesign of client websites• Laid off due to company client losses, took opportunity to plan trip abroad and begin working freelance

• Worked in team managing subscription database of 27 publications• Co-developed marketing strategies and social media campaigns• Wrote marketing and renewal material for direct mail campaigns• Contributing writer for Twin Cities Metro• Eventually left to pursue role with heavier digital marketing responsibilities