Sam Guerrero Email and Phone Number

At CoCasa, we’re reimagining short-term rental management with our approach of "Property Management with a Personality." Our mission is to help property owners maximize their income without the hassle, offering a turnkey solution that includes everything from expert marketing and guest communications to cleaning and maintenance.We’re committed to building partnerships that ensure each property stands out on platforms like Airbnb and VRBO, driving occupancy rates and exceptional reviews. If you’re a property owner looking to increase your rental income—or know someone who is—let’s connect! CoCasa is here to handle the details so you can enjoy the benefits. 🌟

Conducts comprehensive analysis of client businesses, identifying areas for improvement and developing strategic recommendations.Implements comprehensive sales training programs, including the development of effective call scripts, one-on-one coaching sessions for sales representatives, and guidance for sales managers to enhance team performance and drive results.Collaborates closely with marketing teams to align strategies, messaging, and campaigns with business objectives, ensuring a cohesive approach across all channels.Collaborates with clients to define project objectives, scope, and deliverables, ensuring alignment with business goals.Configures and optimizes HubSpot CRM systems for clients, including the creation of customized reports and the establishment of key performance indicators (KPIs) tailored to organizational objectives, ensuring data-driven decision-making and operational efficiency.Facilitates workshops and brainstorming sessions with client stakeholders to generate innovative solutions and drive consensus.Creates and delivers executive-level presentations and reports to communicate findings, recommendations, and project progress.Provides expert guidance and support to clients in implementing recommended solutions, including change management strategies and process improvements.Conducts market research and competitive analysis to inform strategic decision-making and identify growth opportunities.

Reported directly to the VP of Sales and managed $35M in revenue from net new sales and renewals.Established and nurtured strong relationships with key accounts, personally handling contract renewals and negotiations.Held bi-weekly one-on-ones with Account Executives and Account Managers, calculated monthly commissions based on attainment.Wrote and presented a comprehensive sales strategy to Executive Leadership, serving as the team's compass for 2023.Introduced innovative sales processes including pipeline management and data hygiene, resulting in substantial increases in conversion rates (Q1: 55.62% – +39% YoY, Q3: 61.54% – +39.43% YoY) and year-over-year growth in Net Revenue (Q1: +16%, Q2: +23%, Q3: +19%).Implemented Performance Improvement Plans that increased underperforming reps' productivity to acceptable levels.Developed reports and dashboards within Salesforce, providing insights into how KPIs affect attainment.Prepared and presented quarterly projections and week-over-week results to the executive team.Revamped Salesforce sales pipelines for better alignment with the sales process, improving data hygiene and providing accurate insights into won/lost opportunities.Partnered with HR to develop job descriptions used to hold the team accountable to business expectations.Led cross-functional teams with key stakeholders (Finance, Marketing, Product) to achieve business objectives and productize value for the install base.Wrote Sales SOPs and built a knowledge base to assist and hold AEs and AMs accountable.

Hired by Earth Class Mail as the Director of Sales and kept on by LegalZoom through the acquisition in January 2022 to fully own and drive assisted sales revenue as well as to continue managing the team I built.Assisted Account Executive team in closing complex enterprise deals through expertise in sales processes, contract negotiation, and relationship management.Managed relationships with existing enterprise clients, renegotiating contracts to ensure satisfaction and retention.Implemented new processes and deal strategies, achieving Q3 2021 attainment of 110% and Q4 2021 attainment of 140%, leading to LegalZoom’s acquisition.Held weekly one-on-ones with AEs and SDRs, calculating monthly commissions based on attainment.Defined and created sales processes and methodologies based on The Challenger Sales model, including pipeline management, deal processes, demo scripts, and cold calling.Wrote a comprehensive sales strategy approved by the board, serving as the blueprint for assisted sales initiatives through 2023.Collaborated with cross-functional teams (Finance, Product, Marketing, Customer Success, Legal) to achieve business objectives.Created dashboards to track deal velocity, attainment, forecasting, lead tracking, and average response times.Built and presented reports in executive Weekly Business Reviews.Created a Quarterly Business Review framework for reps to boost accountability to process excellence and sales quotas.

Developed sales strategies for SMB, nonprofit, and government sectors.Implemented HubSpot Sales and Marketing, automated LinkedIn social selling campaigns, and coordinated marketing efforts.Conducted market research and developed PPC and email marketing campaigns to support sales initiatives.

Established partnerships with key clients in the film, VFX, and education sectors, driving revenue growth.Created and deployed software sales strategies and SaaS frameworks, resulting in significant deals and recurring revenue.Collaborated with clients to integrate animation pipelines, enhancing product offerings and client satisfaction.Developed and documented sales processes for new employee adoption.Created weekly reports using CRM data to identify high-priority leads for data-driven marketing decisions.

Consulted with C-Level executives in the gaming industry on best practices for securing source code in hybrid ecosystems.Developed marketing and sales strategies addressing cybersecurity concerns, securing high-profile clients like Facebook and Qualcomm.Contributed to Assembla’s successful exit by exceeding quotas and bringing in major clients, achieving 60% year-over-year growth.Assisted in interviewing and training new team members on prospecting and outbound methods.Established prospecting methods and scripts, leveraging tools like LinkedIn and Discover.org for new client outreach.Built and maintained international relationships with executives in the gaming industry.Operated within the Challenger Sales model, negotiating enterprise agreements and facilitating legal negotiations.

Developed relationships with top IT professionals and Fortune 500 clients, exceeding sales goals.Managed client accounts and provided exceptional consultant care, achieving 130% of annual quota.Sourced leads through cold calls and personal networks, leveraging relationships for contracts and full-time employment.Networked with hiring managers to qualify client requests and pursue leads with companies needing staffing.Managed relationships with existing clients and consultants through meetings, calls, and lunches.