- Led and executed LG’s $5B home entertainment business unit’s digital brand campaigns.- Strategized with media team and recommended partnerships that align with LG Home Entertainment category.- Partnered with Skillshare and WeWork to market the LG laptop as the industry essential for tech startups.- Created and conducted briefs for multi cross functional teams, detailing campaign integration to LG.com, focusingon the consumer journey from campaign initiative to the product pages.- Collaborated with creative, production and web development team in building over 150 product pages throughout NPI season, executing and quality assuring pages are aligned with ongoing brand campaigns and brand guidelines.

- Spearheaded a 4 month LG Styler Experiential campaign in targeted local businesses, boutiques and festivals within 3 key markets (LA, NY, NJ), resulting in an extension of both budget and program duration.- Advised LG Home Appliance Director in what Korean events/locations LG should be present at based on research and personal background of growing up in LA, and understanding key target audience.- Succeeded target goal of doubling the sales of Styler units due to recommendations.- Led marketing campaigns in strategy, planning and execution for events, product launches and trade shows.- Drafted run of show, timelines, project recap decks, creative and project briefs pre and post initiative.- Managed marketing campaign budgets, filed invoices, and created work back schedule of team’s projects.- Organized inventory, shipping, set up and tear down of all trade shows and events.Past projects: NYC Road Show, Miami Road Show, LG Signature Mall Tour, LG Signature Art Basel Event, LG Signature Worth Magazine Events, LED Hospitality Event

-Educated a total of 15 athletes on all product benefits, technology, and heritage per marketing campaign.-Engaged in consumer and customer behaviour through data-driven analytics on NikeLab products and concepts -Titled “Lead Sales Athlete” by achieving an average volume of 3 units / transaction (highest transaction: $1845)-Produced visual merchandising for in-store concept initiatives: ACG Collection, Oliver R. Balmain Collection, NYFW 2017: Acronym, VLONE.*Most Valuable Player: April 2016*Quarter Most Valuable Player: April 2016 - June 2016

Nike Sportswear / NikeLAB / Jordan Brand-Assisted vendors for Air Max Con 2016 to bolster digital branding campaigns, boosting SNS presence by 10%Vendors: Madbury Club (Digital photo-booth experience), Spaghetti Boys (Poster Collaboration), Jason Mark -Developed marketing research for age groups 16-26 to determine consumer trends in the Greater New York area for Nike Sportswear - "What does comfort mean to you?"-Provide consumer insights for Jordan Brand apparel team for FW 17' designs -Product placement for NikeLAB clients and influencers.-Developed insights with the Jordan Brand design team to determine which designs will generate revenue in LA, CHI, and NY

- Assisted Sr. Brand Manager in strategy, coordinating and developing pitch ideas with external agencies for on-going marketing campaigns, tying in the consumer’s needs to LG’s brand theme of Life’s good.- Ideated concept and marketing tactics to promote LG Sidekick, drafting media scripts, incorporating PR extensions.- Researched and delivered next step recommendations to senior management, advising ways to revamp LG.comdigital assets, web user interface and web layout’s look and feel after thorough analyses of web trends and data.- Repurposed LG Reliability / #1 in Customer Satisfaction marketing brochures for 300 LG sales members for useduring national sales conferences which later became a training material for new members.- Created an in-depth deck for LG’s 2017 Laundry Promotions Campaign, outlining objectives, promotion plan, timeline, findings and implications which provided insight to the brand team on ways to strategize for next year.

-Collaborated with Project leads to develop creative briefs, proposal templates, and tracking spreadsheets for clients-Responsible for gathering focus group members to acquire market research for client, gleaning insight into consumer behavior and preferences to ensure accurate targeting of campaigns and activations. -Coordinated the timelines and schedules with third party vendors based on the production team’s campaign status*Notable Projects: Pier 2 Proving Grounds, 2015 NBA Draft Snapchat with Beats by Dre, Jordan Brand Focus Group, Jordan Penn Pavilion (ASW 2015), Jordan Brand Classic (Summer ‘15/ 16), Nike Zoom League 2015, Air Convention ‘15

NIKE ACG SHOWROOM / JORDAN BRAND CLASSIC 2015 / JORDAN PENN PAVILLION 2015 / NIKE SUMMER OF SPORT 2015 / JORDAN BRAND CLASSIC 2016 / KITH BR99 POP UP • Represented the company's client and educated people about the client's brand vision.• Engaged in consumers in activities and programs in order to achieve brand popularity.• Worked closely with management to administrate registration activities for initiative

• Provided color arrangements, functionality & material options to create customized Nike footwear for consumers • Delivered a premium service to build awareness of color trends through fashion, art & sports through market research• Educated employees on all products on the floor about its benefits, functionality and inspiration. • Assisted consumers with proper sales techniques & product knowledge about Nike Footwear• Footwear Explored: Running, Basketball, Skateboarding, Cleated, Training and Sportswear• Provided informative advice to 50 customers per day• Conducted a transaction sale of $1,056.35 with a consumer• Placed in the top 5 amongst 25 team members for customer satisfaction surveys• Inspired and motivated others to live an active lifestyle

-Executed marketing campaigns to ensure KPIs (frequency and reach, engagement, online traffic) were met by Q4-Presented press releases regarding new collections to media companies: Complex, Highsnobiety, Hypebeast, Nylon-Fostered and maintained relationships with fashion influencers and celebrities for collaborations and sponsorships-Formulated White Papers (WP) to advise upper management on brand positions, marketplace research, and trends

-Presented social media (SNS) marketing strategies to the executive team to determine how brands create content-Produced 4 projects for a nascent team of content creators, providing in-house digital content creation services-Acquired and negotiated contract terms with Benefiber, Dos Equis, Johnny Walker, and Verus Design (VRS USA)

Assisted the head director of Art Transport division with conceptualizing ideas to create a systematic shuttle service. Designed a visual display of shuttles schedules, providing an efficient way of processing information.

• Reached a sales goal of $2,500 in a single day; ranked number one in sales• Provided quality products and services to consumers

• Helped create innovative ideas for 4 designs• Provided meaningful content for Facebook and Twitter social networks to increase reach by 30%