Taking a break from my career to focus on family and full-time parenting. In my spare time, I'm learning more about content AI, finance, and new media.

Leafly is the world’s leading cannabis technology company—a multi-sided e-commerce marketplace offering SaaS and advertising products to legal cannabis businesses. More than 100 million people visit Leafly each year to learn more about cannabis and order online with local retailers and brands.At Leafly, I led strategy, business vision, and operations (global sales, marketing and business intelligence) to drive transformational company growth across seven years. I built and led the content and marketing engine that drove the world’s biggest cannabis audience (10M+ Monthly Active Users).Highlights include: Drove double-digit revenue growth of SaaS and advertising products within a highly-fragmented and regulated industry, with no access to paid growth drivers due to federal regulations. Continually iterated on the business model due to new opportunities and constraints, leading to significantly expanded product offering and revenues. Launched new technology and advertising products for customers, including advanced point of sales and business integrations, ad tech, e-commerce solutions, and consumer-facing content products. Worked alongside CEO to lead a successful SPAC merger to list as a public company on NASDAQ (LFLY, listed Feb. 2022 in $385M transaction). Led multiple business development deals from initiation to close, including an industry-first partnership with Uber Eats in Canada (2022). Led company expansions into Canada and Germany, driving incremental revenue and audience KPIs. Built an in-house content team from scratch, launching award-winning media coverage that broke news and drove exponential audience and revenue growth.

Time Inc. (now Dotdash Meredith) was a leading multi-platform consumer media company that engaged over 170 million global consumers each month. Highlights: Editorial leader at custom content division for Time Inc., including accounts for Ford, AT&T, and Bacardi. Built programs that drove customer retention, brand awareness, and consideration/purchase across both digital and print publications. Led creative teams in the production of award-winning magazine, digital, app, and video content.

Taught creative writing and publishing to undergraduate and graduate students. Designed, coordinated and lectured in multiple units each semester. Recipient of a $10,000 Early Career Academic Research and Development Grant. Presented conference papers at national and international conferences in the field of genre and publishing studies.