Helping businesses unblock blockers by auditing brand, marketing, communications and CX, then mapping a path to growth. My work spans strategy to implementation - I have created pitch powerpoints to win investment, I've structured 7 figure design budgets, and I've copywritten both brands and ads. Since 2021 I have worked on project, full time, and part time contract basis for the following brands:• @KeepCup: GM Sales and Marketing (2022-23): led major insights project which led to new product portfolio and communication strategy• @TechForGood Australia | b corp™ CMO (2024): building brand and segmentation strategy• @Glampfire (2024-): retained freelance Marketing Lead launching world first music-syncing light product in 2025.• @Cobalt Design (2022-23), Brand consultant: short stint to establish a new brand voice, "Work Your Magic", and a second to begin its implementation.• @ Neo Learning (2021), Marketing consultant: a Telstra Foundation backed digital literacy platform

Provide guidance on brand and marketing, especially in relation to customer segmentation, brand identity, and funnel strategy.

Led both marketing and sales teams (~10).- Instigated a significant quant+qual research study, which led to shift in product and marketing strategies.- Conceived a new brand campaign to straddle purpose and product propositions.- Grew reach and frequency via marketing partnerships with well-known brands and content creators.(Brevity of role due to personal circumstances).

Led marketing team (~5) with dotted line to Creative and eComm teams (~5).- Met aggressive sales targets to achieve successful exit to listed entity, Buddy Technologies, after 6 months of my start date (ASX:BUD).- Devised and delivered unorthodox brand awareness campaign, LIFX Limelight, using content creators and a NYC billboard on NYE, (using Beeple before he got NFT-famous). Engagement scores exceeded KPIs.- Persuaded Google to partner on a world first sleep study with sleep scientist Dan Gartenburg, proving the efficacy of voice-activated smart lighting on sleep onset and latency.- Strengthened brand through high quality creative in performance channels, plus focus on nurturing Alexa relationship, leading to multi-million dollar single Amazon.com transaction.- Drove CX insights using qual survey and quant in-app naming/usage data to establish customer journey and retention strategy. New device registrations doubled in first year after arriving (compared to 6 prior).

Led creative, customer service and marketing. Also owned various key distributor relationships.- Devised and executed the (then) most successful Kickstarter by an Australian company. The "Oi" raised $1.3m in 28 days and went on to be the most popular bike bell in the world.- Introduced new digital marketing systems and process discipline leading to: increased database 3x | social reach 10x | eComm CVR 2x | eComm revenue 51% over 4 years.- Launched 16 product ranges with GTM plans in 30+ regions.

Key clients: Australia Post, Sensis, Myer Family Company.

Key clients: The White Company, MSN, Earl's Court re-development

Key client: PwC. I managed three global business units - Sustainablility, Employer brand, Healthcare.

Key client: Telstra

Part of founding management team of M&C Saatchi's first home-grown branding agency.Pillar rebrand clients: ANZ Bank, Austrade (Building Brand Australia / Australia Unlimited)Design clients: Perpetual, Ausfilm, Financial Services Council, Woolworths.

Key clients: Telstra, Woolmark/AWI, Tip Top

2006-7 Morton Branding, Sydney: Account Manager for brand and packaging agency2006 Marc Edward Agency, Sydney: Activations Coordinator for experiential agency2004-5 Mark Warner, Tignes France: Seasonnaire for UK hotel company2004 TDX Group, London: Marketing Coordinator for B2B debt brokerage firm