Senior Marketing Manager
CurrentOne-stop solution provider for IT modernization through digital transformation. Leveraging latest standards and cutting-edge technology platforms to provide a wide array of services, including data analytics, application development, testing, customer engagement platform and seamless system integration.• Spearheaded Intellica and DNext brand strategies from scratch, bringing in and strategizing with world-class consultants, identifying and expanding audiences, collaborating with… Show more One-stop solution provider for IT modernization through digital transformation. Leveraging latest standards and cutting-edge technology platforms to provide a wide array of services, including data analytics, application development, testing, customer engagement platform and seamless system integration.• Spearheaded Intellica and DNext brand strategies from scratch, bringing in and strategizing with world-class consultants, identifying and expanding audiences, collaborating with stakeholders to build and implement comprehensive plans.• Directed the development and management of Intellica and PiA websites and content, aligning digital channel strategies with overall communication goals to enhance engagement across platforms.• Managed external media agencies to maintain all three brands’ consistency across all company accounts and social media; leveraged customer success stories to build trust with target audiences.• Structured and executed e-Turquality assessment, secured 5-year e-Turquality support for 20 priority initiatives, including marketing strategies, and played a key role in corporate strategy development alongside the PiA COO.• Managed global industry fair preparations overseas (MWC, Gitex, TM Forum), overseeing space negotiations and event area design, ensuring impactful company presence. Show less