Managed the development of all medical simulation related products from ideas (R&D) through manufacturing and sales. Responsibilities included proposal and grant writing, product and project management, business development and sales for HapMed medical training systems focused on tourniquet, crichothyrotomy and needle chest decompression training.

I am in charge of all my strategic planning, daily operations and activities while I'm looking for a new position in product marketing management or sales/business development.I have 10+ years of experience as a product marketing manager for web, mobile and IVR products. Over 5 of those years dedicated to the development and marketing of mobile consumer applications. As a former Dr. of Chiropractic, in private practice for 3 years, I have extensive knowledge of physiology and the health care industry.

As a Product Marketing Management Consultant I reported directly to the President/CEO to provide business plan, sales strategy and brand development recommendations. Proposed and implemented an advertising revenue model, developed partnerships to supply inventory and drove the development efforts to serve advertising to customers utilizing the service. Formulated and championed improved customer acquistion tracking methods. Formulated marketing budget and worked with core marketing team to revise and optimize as results from each channel were analyzed on a monthly basis. Consulted with SEO and SEM experts to improve web site traffic growth and customer conversion. Made strategic web feature recommendations and collaborated with the core marketing and creative teams to improve web site UI. Vetted, hired and managed PR expert to improve market outreach efforts via press release, social media, and guerilla marketing efforts. Worked with core marketing team and creative services to develop and launch consumer facing blog designed to provide entertaining content as a hub for our social media outreach efforts.Worked with business analysts to formulate and implement RFM strategy. Implemented email and postcard campaigns to re-engage customer base and conducted regular email communications and promotions designed to stimulate sales.

Development and sales and marketing of successful wireless products including conceptualization, planning, content acquisition, QA, and launch of consumer wireless applications for on-deck distribution as well as the development, launch and management of off-deck sales/marketing portal. An entrepreneurial, and creative hands-on leader with expertise in carrier relations, new product development, usability design, contract negotiation and digital content management with a track record of producing and launching innovative new products and planning key improvements to existing applications.