Samuel Lack Email & Phone Number

As an Associate Director with 5+ years of experience in pharmaceutical-specific paid search advertising, my responsibilities include:• The management of of team responsible for optimizations across multiple advertising accounts with complex budgetary structures and business objectives.• The billing, optimizations, insights, data analysis, cross-channel collaboration, & reporting for these individual brands.• Ensuring that all SEM content aligns with all client and FDA regulations.• Creating information and insights from large sets of anonymous user data to further understand the patient search journey, resulting in a more effective and beneficial disease education experience for the patient.• Team collaboration for client facing recommendations, industry updates, case studies, & testing proposals utilizing the featured products from various Paid Search focused platforms.• Demonstrating success with building strong, collaborative client relationships, instilling trust and authority on behalf of the agency• Maintaining active certifications across Search Ads 360, Google Ads, & Microsoft Advertising platforms.Prior to joining Spark Foundry in March 2019, I graduated Magna Cum Laude from the Tabor School of Business at Millikin University.