A very challenging position to lead the project in developing ski and snow activities : offering support and tools for the 900 local ski associations and create a big growing community for our 100,000 members1. Marketing manager :- Collect data and acknowledged trends to offer a formal and updated current state, set up key indicators and dashboard- Lead meetings and appointments to work on core values, purpose and set up the related four-year development plan- Formalized the… Show more A very challenging position to lead the project in developing ski and snow activities : offering support and tools for the 900 local ski associations and create a big growing community for our 100,000 members1. Marketing manager :- Collect data and acknowledged trends to offer a formal and updated current state, set up key indicators and dashboard- Lead meetings and appointments to work on core values, purpose and set up the related four-year development plan- Formalized the brand strategy and an innovative marketing approach linked to the business development plan- Initiated and conducting innovative and experiential projects with local associations: health and wellness, children's' education, sustainable development2. Communication manager- Developed a brand content strategy and pushed it up through online paid campaigns: SEA, SMA, native advertising- Defined and implemented a loyalty program involving email marketing, special offers, advertising and content strategy on social media- Initiated a project to digitize the membership process and enhance tools via a CRM approach3. Project manager - Change manager- Leading an amibitious IT project to transform modernize internal process and database - Setting up innovative external services to grow the ski community and enhance the user & fan experience (apps, API) Show less

Marketing & Digital Marketing // Bachelor Degree e-commerce & e-business / / Bachelor Degree