Playon is the platform for your active life. Playon helps people of all ages to find local sports and activities, connect with others, and manage their active lives. From registration through scheduling and communication, Playon touches the whole of your active experience. Managing busy schedules, communicating about last-minute changes, and finding more ways to be active make Playon the missing ingredient for a healthier, more active, and more organized world.

Co-founding director of Crane + Grey, a midwestern full-service marketing agency that specializes in market research, creative strategy, and execution consultation.

Javelin's digital team is not your standard marketing shop. We are a shop defined by research-driven strategy and project executions. We like pretty things as much as the next guy. But the pretty work that we do is quantifiable and predictably drives business. When it comes to your standard mix of marketing deliverables, we are our clients trusted source for bringing the right team to the table. We bridge the divide between our clients and the dev teams, ensuring that the team is matched to the client's needs, and we manage the execution throughout. In my role, I manage all operational and financial components of the digital business. As the Projects Director, I am typically involved in every step of the process-- Pre-sales phone calls, client pitches, drafting statements of works and contracts, billing and invoicing, and client management all major roles that I serve. Some other roles and accomplishments include: -Manage all direction between project teams and project managers-Effectively implemented risk management strategies-Drafting legal docs and financial projections. -Performing financial and marketing analysis for projects. -Implemented an operational plan, allowing for regular analysis, feedback, and revisions to business processes-Broadened the network of companies that we work with, enabling sales to double in a 5 month period-Working to evolve the department into more of a marketing consultancy.-Managed the roll-out and social media for Churchill Solitiare.

Responsible for the planning, implementation, and management of creative direction, content strategies, and marketing automation tools (Hubspot, Basecamp). Primarily focused on lead generation.

-Analyzing market data (national economy, regional markets, targeted segments per market)-Refining target client profiles-Compiling and drafting annual marketing plan-Define advertising strategy -Ran numerous analysis and set goals using SWOT, McKinsey 7s, SMART, and The Ansoff Matrix. -Recruited employees, including future marketing manager.

Client Relations, Development, Social Media

-Assist with Press Releases -Actively manage social media (Twitter and Facebook) -Assist with Video work for commercials

-Overhauled a traditional restaurant and morphed it into a craft beer destination in NWI by adding 50+ beers to the menu, designing and implementing staff training and creating awareness and incentives for guests -Established a strong reputation in the community by working with the Chamber of Commerce, Valpo Dining Group, The Mayor's Office, Park's Department, Valparaiso University, The Office of the President of the University and other local businesses.-Coordinated and created yearly festivals (Chamber Lu-Wow, Mayor's Ball, Taste 5, Popcorn Festival, Oktoberfest, Kid's Holiday Party, Winter Jazz) that increased the presence of the restaurant in the community and awareness of the downtown business in Valparaiso-More than doubled sales on key dates (VU Law School Graduation, VU Graduation, New Year's, Valentine's) and at least doubled customer counts on the same daysWorked with local and regional news outlets to promote the restaurant and events (Valpolife, The Beach Coast, Shore Magazine, NWI Times, Post Trib and Lakeshore Public TV)-Initiated and oversaw social media at Pikk's Tavern and assisted with training of other restaurants in the group

Managed inventory levels, coordinated responsibilities throughout the shift and discussed my vision with the GM

Effectively communicate the difference in coffees at monthly seminars which directly increased whole bean and merchandise salesControlled loss and found innovative ways to increase profitability, comping 45% year on year and 25% positive variance to budget in my last yearOversaw numerous quarterly sales goals (whole bean, coffee machines et cetera) with excellent resultsIncreased store average sales by over 5 percent through suggestive selling and led district in highest average ticketImplemented unconventional tools to assist partner's with up-sellingEfficiently managed through in-depth analysis of store's profit and loss statementActively engaged in charitable events with customers and the communityImplemented positive recognition systems to increase partner moraleActive in all areas of management (scheduling, training, interviewing, ordering

Directed community outreaches that helped struggling families and single mothers in the community and oversaw events that impacted over 10,000 people