・ Led the development of large-scale website re-brand including the design of new pages, negotiating bulk stock imagery purchases, navigating compliance with accessibility standards, leading task management and milestone planning for front-end development, and bug testing/fixing・ Produced broadcast commercials and long form online video, overseeing creative ideation to final output, determining budget requirements, managing timelines, overseeing production partners, and assessing/mitigating… Show more ・ Led the development of large-scale website re-brand including the design of new pages, negotiating bulk stock imagery purchases, navigating compliance with accessibility standards, leading task management and milestone planning for front-end development, and bug testing/fixing・ Produced broadcast commercials and long form online video, overseeing creative ideation to final output, determining budget requirements, managing timelines, overseeing production partners, and assessing/mitigating risks to schedules, budgets, and creative・ Determined script requirements and costs for talent casting, session fees, residual fees, and usage with ACTRA and UDA partners・ Managed the production of a variety of digital assets including microsites, animated informational videos, banner ads, and social units・ Developed 100+ vendor list comprised of production companies, audio houses, post-production houses, animation studios, and freelancers・ Implemented communication and project management tools such as Microsoft Teams and JIRA to improve communication and efficiency・ Key clients: CIBC, Gaviscon, Ricola, Kruger Show less

・ Audited SOW and docket management processes to produce recommendations and drive client cost savings of $60K・ Led department heads across FCB and its broadcast and studio business units to reconcile OLG project financials across the previous 18 months・ Managed budgets and timelines of up to 20 projects concurrently across LOTTO MAX, LOTTO 6/49, and Instant Games brands・ Key client: Ontario Lottery and Gaming Corporation

・Oversaw digital and traditional advertising campaigns for clients spanning tourism, hospitality, oil & gas, lottery, and CPG industries・Produced deliverables including broadcast/online videos, corporate websites, 3D animations, long-form animated educational videos, social ad units, and dynamic HTML5 banners ・Mentored junior project/account managers with a focus on developing skills in client management, scoping, timeline development, and budget tracking・Managed client, internal… Show more ・Oversaw digital and traditional advertising campaigns for clients spanning tourism, hospitality, oil & gas, lottery, and CPG industries・Produced deliverables including broadcast/online videos, corporate websites, 3D animations, long-form animated educational videos, social ad units, and dynamic HTML5 banners ・Mentored junior project/account managers with a focus on developing skills in client management, scoping, timeline development, and budget tracking・Managed client, internal, and vendor relationships to qualify requirements and manage projects from brief to final deliverable・Key clients: Tostitos, Destination BC, Crispy Minis, Canadian Association of Petroleum Producers, Kinder Morgan Show less

・Spearheaded advertising campaigns including broadcast/online video, social, HTML5 banners, print, and microsites for clients in industries including hospitality, alcohol, insurance, personal banking, gambling, education, and CPG・Performed a hybrid Account Manager/Project Manager role, managing the agency’s largest client, and oversaw the creative production, trafficking, and reporting of paid performance assets across social, programmatic, and specialty buys・Led creative/technical… Show more ・Spearheaded advertising campaigns including broadcast/online video, social, HTML5 banners, print, and microsites for clients in industries including hospitality, alcohol, insurance, personal banking, gambling, education, and CPG・Performed a hybrid Account Manager/Project Manager role, managing the agency’s largest client, and oversaw the creative production, trafficking, and reporting of paid performance assets across social, programmatic, and specialty buys・Led creative/technical presentations, developed effective meeting agendas to discuss project status and resolve client concerns, and was responsible for client relationship as the day-to-day contact for client-side stakeholders・Produced detailed estimates and workback schedules, ensuring common understanding between agency and client of proposed scope of services, number of deliverables, rounds of revisions, and project milestones・Developed internship program with a focus on account and project management functions including brief development, estimating, and resourcing, with organized lunch-and-learns with department heads to provide a well-rounded understanding of agency processes and roles・Key clients: British Columbia Lottery Corporation, Sugar Crisp, Goldfish Crackers, Sleeman Breweries Show less

・Generated awareness for Visual Capitalist by creating partnerships with publishers, including Business Insider and Forbes, to feature new content and drive website visitation and subscriptions・Led client projects from inception to final deliverable by writing project briefs, developing & managing schedules, resourcing designers, and managing client feedback・Exceeded client project expectations by closely consulting with clients via phone, email, and face-to-face meetings to discuss… Show more ・Generated awareness for Visual Capitalist by creating partnerships with publishers, including Business Insider and Forbes, to feature new content and drive website visitation and subscriptions・Led client projects from inception to final deliverable by writing project briefs, developing & managing schedules, resourcing designers, and managing client feedback・Exceeded client project expectations by closely consulting with clients via phone, email, and face-to-face meetings to discuss project objectives and feedback・Increased Visual Capitalist Facebook page likes by 75% and Twitter followers by 61% over a one-year period by devising and executing a social media strategy leveraging unique, timely, and valued content Show less

• Built social media analytics system from the ground up in consultation with Hill + Knowlton Strategies, determined appropriate metrics to track, and assessed levels of reliability of those metrics
• Generated 15% more Twitter followers and increased Facebook page likes by 20% during 15 week internship by executing a strategy focused on fostering engagement with followers• Increased awareness of REFBC’s work by developing web content including stories, blogs, e-newsletters, and media… Show more • Built social media analytics system from the ground up in consultation with Hill + Knowlton Strategies, determined appropriate metrics to track, and assessed levels of reliability of those metrics
• Generated 15% more Twitter followers and increased Facebook page likes by 20% during 15 week internship by executing a strategy focused on fostering engagement with followers• Increased awareness of REFBC’s work by developing web content including stories, blogs, e-newsletters, and media releases; published using Drupal and iContact Show less

• Created stewardship reports for school donors using Adobe Photoshop and InDesign; reports highlight- ed the accomplishments of student award recipients and school related news
• Improved ease of access to student and scholarship data by synthesizing five years of student and scholarship documentation using Microsoft Excel• Provided funding procurement support to business school external relations team by conducting research on potential donors

• Managed the Business Ambassador Program and successfully promoted the Bachelors of Commerce program to prospective students through presentations at both high school and university campuses

• Managed a team of 3 staff and exceeded management expectations with stock distribution and merchandising efforts• Took initiative in re−organizing sections of the store to improve product visibility and improve stock distribution• Improved staff product knowledge with product tastings and information resulting in better customer service