Founded a board game and jigsaw puzzle publishing company with a focus on fun, great artwork and unique titles, using crowdfunding to disrupt the traditional publishing model.

Key Lesson: how to take a traditional company digital at large scale during a worldwide pandemicRoles: Web Design, eCommerce Strategy, Marketing, Digital Design and BrandingNotable projects: -Building littletikes.com.au, showbags.com.au, bensonstrading.com.au -Implementing eCommerce strategies to increase conversions and revenue using Mailchimp automations, dynamic Facebook Ads, Google Adwords-The driving force of 80% of online revenue using digital marketing-Brand refresh for Showbags.com.au and Bensons Trading-Pivoting an iconic traditional retail brand selling at major Royal Agricultural Shows to an online platform, scaling hard during COVID-19-Using the latest tools to track UX journeys to map optimal customer paths

Key Lesson: the ins and outs of licensing major brands in the toy & entertainment industryCreating illustrations, graphic design and marketing for showbags.com.au - Australia's largest showbag company working with licensors such as Nickelodeon, Cartoon Network, Netflix, Universal, Moose Toys, Peppa Pig, Hot Wheels, Barbie, Mattel and many more.

Key Lesson: how to perform under intense pressure and work fastI was a Graphic Designer and Illustrator working at Dynamic Gift Australia creating promotional products & corporate gifts as part of the art department. An average day saw 100 merchandise designs completed for clients around Australia including fortune 500 companies around the nation.Notable project: -Creating Brion The Lion for the Brisbane Lions, a 20ft inflatable archway mascot seen on national TV

Key Lesson: how awesome startup ad agencies areFreelancer for PaperMoose's work overflow. An education in startup culture in Surry Hills, helping Paper Moose with extra graphic design tasks in their office when they were a team of 6 - my first taste of office life with a young and energetic group who are now kicking goals in the advertising world and now have a very large team