Samuel Nieto Email and Phone Number
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bridgemco.com | 310.717.8583 | sammy@bridgemco.comI am an accomplished entrepreneurial brand, product & company builder with a track record of developing disruptive organizations & commercial opportunities from the ground up, driving promotions strategies & best practices across the customer journey, and positioning international teams for maximum performance and sustained new market growth.These days, I lead Bridge Marketing Group, a boutique marketing, promotions, and licensing consultancy agency — leveraging extensive international relationships and in-depth expertise in entertainment, sports marketing, and the Latin American and the US Hispanic markets to help clientele to strategically unlock new business channels and drive success.On client-side, I directed licensing, merchandising, and promotions for Latin America at 20th Century Fox. I began my career driving success for McDonald's on both the supply chain operations and the agency sides of the business.As President of Global Promotions, I contract manufactured 100M+ premium toys for Coca-Cola, Frito-Lay, Kimberly-Clark, Nestlé, Walmart, Domino’s Pizza, Quick Restaurants, and other brands.The bottom line — Whether an internal consumer products executive or agency leadership role, I am a force for transformation who is passionate about carving pathways to new opportunities and activating profitable initiatives of forward-thinking organizations.EXPERTISE:• Globally-Focused Business Development, Growth Leadership, and Client Relations• Brand Promotions, Licensing, and Supply Chain Strategy• Consumer-Focused Product Development, Global Sourcing and Launch Strategy• P&L Oversight and Business Optimization• New Market Development and Strategic Partnerships• Cross-functional Team Leadership and Talent Development
Bridge Marketing Group, Inc.
View- Website:
- bridgemco.com
- Employees:
- 4
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Bridge Marketing Group, Inc.Henderson, Nv, Us
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Founder And CeoBridge Marketing Group, Inc. Feb 2016 - PresentHenderson, Nevada, Us• Founded boutique marketing, promotions, and licensing consultancy, leveraging extensive international relationships and in-depth expertise in entertainment, sports marketing, and the Latin markets to help a diverse clientele to strategically unlock new business channels and drive success.• Pitched and secured 3-year licensed contract to become preferred supplier for Concacaf Gold Cup Soccer — negotiating co-branding deals with sponsors, such as MLS, SUM, Allstate, Modelo, Sprint, and Toyota to produce premiums and promotional products for the 2019 tournament and beyond.• Engaged as partner / advisor to Sega of America, providing in-depth analysis of the Latin America retail landscape, introducing country-specific best practices, and architecting its regional strategy for targeting / connecting with top-line licensees, retailers, and agents.• Regularly engaged as consulting sales advisor by US and international toy manufacturers and promotions designers to open new relationships and facilitate brand expansions into Latin America.
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Managing DirectorRdp Creative 2014 - 2015London, Gb• Recruited into the multi-national global merchandise and promotions company in a regional operations and P&L leadership capacity — repositioning its team, processes, and market approach for the Americas to grow the existing portfolio and drive new market expansion.• Expanded relationships with Universal, Warner, Fox, and Disney while creating new opportunities with PepsiCo, Tyson Foods, Conagra, and others — tripling YoY sales and increasing operating profit. -
Director, International Licensing — Consumer ProductsTwentieth Century Fox 2011 - 2014New York, Ny, Us• Brought on by the entertainment & media powerhouse to direct licensing, merchandising, and promotions for its film and television properties across Latin America — doubling wholesale licensed merchandise value in just three fiscal years, resulting in a 180% increase in royalty revenue.• Identified opportunity to replicate Latin American success in the US, selling-in and building a Hispanic-focused licensing program from the ground up — negotiating new channels targeting the previously untapped niche US Hispanic consumer and generating a significant increase in incremental revenue.• Spearheaded creation of the first-ever co-branded licensing program for The Simpsons in Latin America, overcoming numerous obstacles to negotiate successful deals with famous football clubs, Corinthian and Boca Juniors — increasing incremental revenue, brand penetration, and interest from other territories.• Negotiated the first legitimate international licensing agreement for Duff Beer — defeating piracy across the region to successfully launch multi-year, multi-million dollar deals in Chile and Brazil. -
Founder & PresidentGlobal Promotions, Inc 1998 - 2011• Founded premium promotions agency based in Los Angeles, Mexico City, and Hong Kong to design and execute international promotional premium programs for high-profile Fortune 500 clientele.• Day-to-day operational lead overseeing all strategic planning, client acquisition, business development, P&L, and supply chain process — playing a critical role in driving company growth from $330k capital investment to generate as much as $5M annually.• Across 12 years, designed, developed, and contract manufactured 100M+ premium toys in China, Vietnam, Mexico, and the US on behalf of Coca-Cola, Frito-Lay, Kimberly-Clark, Nestlé, Walmart, Domino’s Pizza, Quick Restaurants, and other brands.
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Senior Account Manager, Worldwide MarketingEquity Marketing, Inc 1996 - 1998• Recruited into the worldwide promotions agency and licensed toy company to develop and expand the agency’s international portfolio beyond its coveted AOR relationship with Burger King. • Tapped by leadership to grow the Latin America & Asia premium business — cultivating a satellite team in Mexico City, streamlining process & strategy, and delivering +600% revenue growth in just 24 months.• Led licensed brand promotion for Disney titles, Hercules and Mulan, and Fox’s Anastasia and Babe — identifying and negotiating numerous partnerships across Latin America and Asia with Coca-Cola, Grupo Bimbo Bread, Kellogg’s, Frito-Lay, YPF, and Jollibee.
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Account Manager, Latin AmericaThe Marketing Store 1994 - 1996Chicago, Il, Us• Approached with opportunity to transition to marketing and promotions, joining McDonald’s worldwide agency of record in an account management capacity — holding full accountability over the brand’s multi-million-dollar Happy Meal toy business for Latin America, producing tens of millions of toys annually.• Enriched the agency’s relationship with McDonald’s across Latin America — leveraging regional purchasing knowledge and past internal relationships to drive significant account growth for the agency.• Developed, negotiated, and secured innovative marketing partnerships between Kodak, Kraft, Disney, and McDonald’s around events like the Olympics — delivering cost efficiencies across all four brands while adding two new clients to the agency portfolio. -
Manager, Global Distribution & LogisticsMcdonald'S Corporation 1992 - 1994Chicago, Illinois, Us• Recruited by McDonald’s to join its worldwide purchasing division and charged with transforming its supply chain across Latin America to better align with its corporate vision — implementing and elevating the region’s distribution processes and infrastructure to support rapid regional growth.• Drove extensive efforts modernizing distribution centers in Brazil and Mexico while replacing ineffective centers in Argentina, Venezuela, and Central America and replicating the successful Direct to Store strategy for Mexico’s Yucatan region — maximizing supply chain capacities and manufacturing efficiencies.• Built coalition to analyze the region and architect a new “borderless” integrated supply chain strategy, increasing visibility and capability by transcending political borders — fostering millions of dollars in savings from factory to store and successfully mapping a globally-significant blueprint for expansion. -
Field Service RepresentativeGolden State Foods 1989 - 1992Irvine, Ca, Us• Out of college, recruited to join the second-largest independent manufacturing and distribution partner to McDonald’s, acting as the face of GSF at the field level — running day-to-day distribution, process and customer service for all products found in the restaurants, from food to packaging.• Liaison between McDonald’s regional leadership, franchisees, and store managers of nearly 500 restaurants in Southern California — resolving delivery conflicts, training store personnel, and helping achieve 98% on-time delivery, 100% reduction in product waste, and impeccable client satisfaction.• Launched first-ever, cross-border direct-to-store distribution to support Mexico-based locations from Los Angeles — successfully overcoming numerous logistical and regulatory challenges within 60 days to dramatically lower distribution costs while increasing store profitability and product shelf life. -
Marketing, Licensing, Operations, & Agency LeaderVarious Entertainment Studios, Consumer Brands, And Agencies 1989 - 1989KEY QUALIFICATIONSSTRATEGIC BUSINESS DRIVERNatural ability to shape, negotiate, and transform businesses, products, service, and promotions offerings for success — delivering immediate impact while positioning for the long haul.BRIDGE BUILDERRecognized for maximizing resource potential, collaborating with internal teams and bridging the sometimes-divergent gap between stakeholders to connect the dots and deliver on target.SUCCESS ARCHITECTSkilled at identifying and building global entrepreneurial opportunities from scratch — defining new business models, connecting with new markets, and creating new revenue streams.RESOLUTE VISIONARYEffective big-picture thinker with proven experience directing at the executive-level with the tactical know-how to execute at the project level — with grit, determination, and a smile.DELIBERATE OWNERThrives under pressure while owning full responsibility and navigating complex situations using a high degree of grace, diplomacy, and sound judgment.BRAND FOOTPRINTAd Agencies | Friasworks & Modelo Beer ・ Henry Agency & Sprint ・ NCompass & Toyota ・ Octagon & Allstate | Beverage | Coca-Cola・Inca Kola・PepsiCo | Entertainment | Disney ・ Fox ・ Sony ・ Universal | Packaged Goods | Conagra ・ Frito-Lay ・ Gillette ・ Kimberly-Clark ・ Nestlé | Restaurants | Bembos ・ Burger King ・ Domino’s ・ McDonald’s ・ Quick ・ VIPS | Retail | Falabella ・ Riachuelo ・ Walmart | Sports | Barcelona-Spain・ Boca Jrs.-Argentina ・ Corinthians-Brazil ・ MLS
Samuel Nieto Skills
Samuel Nieto Education Details
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Unm Anderson School Of ManagementMarketing And International Management
Frequently Asked Questions about Samuel Nieto
What company does Samuel Nieto work for?
Samuel Nieto works for Bridge Marketing Group, Inc.
What is Samuel Nieto's role at the current company?
Samuel Nieto's current role is CEO & Founder of Bridge Marketing Group Inc. | A Marketing, Sport & Entertainment Licensing, & Operations Leader.
What is Samuel Nieto's email address?
Samuel Nieto's email address is sa****@****usa.com
What is Samuel Nieto's direct phone number?
Samuel Nieto's direct phone number is +131054*****
What schools did Samuel Nieto attend?
Samuel Nieto attended Unm Anderson School Of Management.
What skills is Samuel Nieto known for?
Samuel Nieto has skills like Consumer Products, Strategic Planning, Start Ups, Marketing, Brand Management, Marketing Strategy, Advertising, New Business Development, Creative Direction, Entrepreneurship, Strategic Partnerships, Business Strategy.
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