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I build and implement growth marketing initiatives that help companies scale quickly. Think accelerated customer acquisition, wide-reaching brand affinity, deep market penetration, and sustainable momentum around brands. Spent the past six years building competitive capacities and experiences in end-to-end campaign planning, funnel building, media buying, PR, marketing analytics, brand activation, and more. Deploying these, I've worked with 35 brands, mostly startups, to grow speedily. And, to each one, I bring a revenue-conscious and out-of-the-box approach to online marketing.I've also led multiple teams, in marketing agencies and in companies, leveraging their diverse skills to achieve and sustain brand growth.
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Growth LeadPenaid LimitedNigeria -
Head Of Digital MarketingViscorner May 2024 - PresentNigeriaI lead all digital marketing initiatives from campaign ideation to execution, measurement, and optimization. That extends to analyzing performance metrics and ROI. I also ensuring all digital efforts are integrated in a way that can achieve company objectives -
Head Of MarketingGradely.Co Jun 2024 - Oct 2024Lagos, Lagos State, Nigeria• Led marketing operations at Gradely, overseeing advertising, PR, online/offline activation, and influencer marketing.• Successfully launched Gradely in the UK, bringing in 100+ customers and coordinated three event activations in Nigeria, acquiring over 50 new paying customers.• Drove adoption for coding class initiative, improved user journey on the website, and standardized data analysis across product suites. -
Ad Ops ManagerGradely.Co Jan 2021 - Apr 2024Lagos, Lagos State, NigeriaIn my role as an Ad Ops Manager at Gradely, I successfully managed advertising campaigns on Google and Meta, driving lead generation and optimizing campaign performance to achieve impressive results, including 4,000+ leads from Nigeria and the UK over a 3-year period.
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Growth Marketing ManagerNexford University Sep 2022 - Dec 2023Lagos, NigeriaI worked with Nexford’s global marketing team, handling marketing ops and growth strategy for Nigeria. Primary focus was brand activation, growth strategy, CRO, and GTM for new programs. -
Head, Growth MarketingAudience Lab Jan 2020 - Oct 2022Lekki, Lagos State, NigeriaWe power the growth ambitions of our clients, by providing the strategy and support they need to drive market penetration and create lovable brands. Think ROI-driven campaigns, clear revenue growth, and tailored solutions. -
Growth Marketing Lead (Global)Decagon Sep 2021 - Jun 2022I led the 12-member strong Marketing team at Decagon. We're bringing in thousands of software engineering trainees every quarter, with about 800 devs trained/graduated. I also lead marketing efforts to place remote software developers in the US - from advertising, ABM, and strategic selling to content marketing, demand generation, and PR, including a mention we got from TechCrunch in 2021. -
Growth Marketing Lead (Vertex)Decagon Feb 2021 - Sep 2021Austin, Texas, United StatesCoordinated brand activation strategy for Vertex, a software engineering and cloud computing arm of Decagon. From building a functional marketing funnel that simplifies and fast-track the journey to conversion, I managed an account-based marketing initiative that generated $1m+ in potential revenue over a six-month period. Working with a team of three, LinkedIn, YouTube (both for advertising), Brand24, SEMRush SproutSocial (for reporting), HubSpot (for email marketing) are some of the helpful tools we used.
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Digital StrategistBrand Envoy Africa Sep 2020 - Jan 2021I led digital campaigns planning and execution for clients. Some of these include app installation campaigns for Olymp Trade on Opera Ads, which generated hundreds of installations over a one-month period; brand awareness campaigns on Facebook, Instagram and YouTube for Lagos luxury real estate brand, Brookstone Property; app installation campaigns for ChromePay on Facebook and Instagram, which introduced them to Lagos residents, recording thousands of merchant onboarded and new app installations. -
Business And Operations LeadTinklingd | Your Remote Digital Marketing Team Jan 2020 - Dec 2020Oyo, NigeriaI led the digital marketing team at TinklingD in executing clients’ projects, comprising community managers, graphics designers, content developers, and paid ad managers. I helped drive some sustainable growth for agritech, Smartfarm; generated high-quality leads for Beta Computers' accounting software; and implemented wide-reaching growth marketing for VBETNOW. -
Senior CopywriterCopiesbysam Jan 2018 - Dec 2020NigeriaI worked, and still work, with a number of clients to produce engaging content, including blog articles, sales copies, ad copies, product descriptions, and other similar digital content. I've provided VitaminsandSupplements.com with sales copies; e-Brand Promotion, with web content; Slatecube, with web and sales copies; AdHang, with service descriptions, and a lot more.
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Country Representative & Content WriterEducartis Mar 2018 - Nov 2018SpainI worked alongside the management team T Educartis towards their expansion plan to Nigeria in 2018. I researched and updated their website with data about local universities.
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Social Media StrategistBig Field Digital Mar 2017 - Oct 2017IbadanI worked with the Big Field Digital team to create strategies for online community management, while also creating content for blog posts, web copies, and other content forms. I was also directly in charge of creating content and managing Twitter accounts for the agency, Legacy Media, and the DJ Sobanjo brand. -
Project Management InternIsedowo Global Technologies Limited Oct 2015 - Oct 2017LagosI joined the team in executing Afrilab's “Tech Hubs and Social Innovation in Africa” Project in 2015. Co-sponsored by Open Society Initiative for West Africa (OSIWA), the project researched the operations of technology hubs in Africa, as well as the organizational efficiency of Afrilabs. I was also involved in content development, website development, and other administrative roles.
Samuel Oduoye Skills
Samuel Oduoye Education Details
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360° Marketing
Frequently Asked Questions about Samuel Oduoye
What company does Samuel Oduoye work for?
Samuel Oduoye works for Penaid Limited
What is Samuel Oduoye's role at the current company?
Samuel Oduoye's current role is Growth Lead.
What is Samuel Oduoye's email address?
Samuel Oduoye's email address is so****@****ord.org
What is Samuel Oduoye's direct phone number?
Samuel Oduoye's direct phone number is +23480679*****
What schools did Samuel Oduoye attend?
Samuel Oduoye attended Cxl, Nexford University.
What skills is Samuel Oduoye known for?
Samuel Oduoye has skills like Project Management, Digital Marketing, Team Leadership, Operations Management, Web Development.
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samuel oduoye
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Samuel Oduoye
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