Intern
Current• Increased social media lead generation by 44% year-over-year generating an 18% increase in revenue through regular engagement with customers, followers, and brand ambassadors• Collaborated with product and sales teams to understand customer demand for new products and to plan and strategize product rollout • Conducted extensive market research by organizing 150+ user interviews, surveys and focus groups and owned project rollout from ideation to implementation• Developed automated reporting in Google Sheets on social media KPIs for executive leadership, saving 6 hours monthly work• Set up Google Analytics dashboards to identify product features that correlated with customer attrition, leading to proactive interventions that reduced monthly churn by 3%