Intern
Current- Increased social media lead generation by 44% year-over-year generating an 18% increase in revenue through regular engagement with customers, followers, and brand ambassadors
- Collaborated with product and sales teams to understand customer demand for new products and to plan and strategize product rollout
- Conducted extensive market research by organizing 150+ user interviews, surveys and focus groups and owned project rollout from ideation to implementation
- Developed automated reporting in Google Sheets on social media KPIs for executive leadership, saving 6 hours monthly work
- Set up Google Analytics dashboards to identify product features that correlated with customer attrition, leading to proactive interventions that reduced monthly churn by 3%