Samuel O. Email & Phone Number

United Kingdom

United Kingdom

United Kingdom

• Developed brand strategic direction and provided leadership and recommendations for the development and implementation of brand marketing plans for ethical and OTC products.
• Led new product planning, development and identified opportunities for new and existing products business (Ethical and OTC).
• Utilized marketing principles to deliver on customer needs. Developed customer insights through appropriate techniques/tools.
• Efficiently managed budget for the brands and led and supported team to achieve organisation goals.
• Led the initiative and implementation for the value engineering strategy for Daga and Tabalon. Responsible for the repositioning initiative for OTCs like Abidec, Broncholyte, NGC Expectorant and Valgin.

• Developed strategic market planning and analysis by identifying foreseeable threats, opportunities, competitors, product positioning and segmentation, for new lifestyle products business and existing products.
• Executed consumer-centric activities/activations with agreed target groups that resulted in increased usage of the company's lifestyle products such as Fire Condoms by improving brand awareness.
• Developed effective strategies to position the company's new products leading to substantial market segments secured.
• Preparation of detailed social marketing promotional materials for current and new products with design analysis and identification of key targets from a range of potential target groupings
• Led and executed impactful marketing activities in relation to projected targets for each year.

• Led the planning and implementation of promoted product marketing plans and strategies, field force activities, key customer contacts and achieving the set sales budgets / targets and market shares.
• Developed strategies geared towards achieving adequate market penetration of promoted brands and market expansion.
• Successful development and implementation of country brand plans, marketing strategies and brand positioning in collaboration with global, regional and local colleagues to achieve market objectives.
• Responsible for sales performance, and monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Led the delivery of equity, volume and value share growth for several Sandoz brands in Nigeria. I was responsible for delivering year-on-year growth for key brands such as Amoksiklav, Sutrox, Gentalek.
• Liaised with external agencies to deliver initiatives for the brands leading to increased brand awareness, penetration and adoption.

• Key account and institutional business development.
• Development and execution of public sector and NGO business strategies.
• Facilitation of training and capability development for salesforce.

• Led the development and implementation of the promotion mix and go-to-market plans for promoted brands with volume, revenue and awareness responsibilities.
• Led and delivered efficient and effective sales and marketing programs leading to increased use and growth of brands in the therapeutic areas.
• Conducted market analysis to identify new product development opportunities within new therapeutic areas.
• Effectively led a team of 7 direct reports (MSRs) by providing support, coaching, guidance and field accompaniments in achieving sales target and overall business division's revenue expectation.
• I was responsible for the growth of key MSD brands like Januvia (Diabetes) and Moduretic (CVM) and the launches of Singulair and Arcoxia in Nigeria and Ghana.

• Led the development/execution of marketing plans/direction for all promoted brands.
• Developed insights derived from the understanding of market dynamics as well as patient, prescriber, and payer attitudes.
• Work with the sales management team to ensure the realization of brand sales and profit objectives.
• Responsible for preparing product forecasts, and constantly monitoring inventory.
• Strategic, efficient, and effective management of brand A & P to achieve annual objectives.
• Executed advocacy building initiatives by the implementation of Key Opinion Leaders engagement programs.

• Led the development/execution of marketing plans/direction for all promoted brands.
• Led new product planning, development launching & introduction as well as demand forecasting.
• Building advocacy by the implementation of Key Opinion Leaders activities.
• Led the creation and delivery of operational plans appropriate to brand life cycle to optimize return for the company.
• I was responsible for the successful product launches for Neo-Penotran forte and Yaz in Nigeria.

• Developed and executed marketing plan/direction for all promoted brands.
• Supported and implemented brand value proposition and performance objectives through conceptualizing, creating, and managing the development of programs/initiatives.
• Building advocacy by the implementation of Key Opinion Leaders activities.
• Successfully initiated and executed several regional and country Expert and Continuous Medical Education (CME) meetings in Nigeria, Ghana and Kenya in collaboration with medical and sales colleagues
• Development of marketing communication materials (dealer aids, product adverts materials, doctor and patient information materials.
• I was responsible for the successful product launch for Camoquin Plus in Nigeria and led the development and execution of the ‘Double Blow’ campaign.

M.Sc Public Health And Health Promotion

Mba Master Of Business Administration, Marketing

Bachelor Of Pharmacy - Bpharm