We offer unforgettable moments of rest and connection in a unique stay experience. With this purpose, we created the Villa Arandú rest chalets in Urubici - SC.As a co-founder, I have been involved from the beginning: from choosing the land, forming the partnership, raising funds, branding, hiring services, overseeing construction, to creating the website and social media, among many other tasks.Today, with the operation well-established, I focus solely on the tactical and strategic aspects of the project alongside the group of partners. I am responsible for directing the marketing, sales, and customer success strategies.

Currently, my focus is on developing and implementing strategies for business expansion, channels, and partnerships at Taller. Some of my key contributions include:• Participating in the development and implementation of the outbound sales process, taking on the primary responsibility for the pre-sales area.• Defining, managing, and operationalizing CRM and sales automation tools.• Working closely with the Business Director to create the partnership channel, from defining commercial policies to onboarding new partners.• Leading meetings to qualify leads and align strategies with partners.• Representing the company at events and initiatives within the SC technology ecosystem.• Leading initiatives that helped transform the marketing and sales teams into a single cross-functional revenue generation team.• Collaborating on redefining brand positioning and creating sales narratives, in partnership with the CEO, marketing team, and commercial leadership.• Supporting the creation and execution of strategies for paid digital media alongside the marketing team.

Achievements for the year 2021:• SDR with the highest number of opportunities delivered that generated sales for the team.• 2nd highest number of opportunities delivered.

Since the third month of operations at the Factory, I have been part of the team focused on planning and executing actions that foster connectivity and meaning in the customer experience. As much as possible, I have been working to integrate services that align with the business model, which proposes multiple interactions across coworking, a bar & café lounge, and events. In this regard, I was responsible for structuring much of the processes that enable the operation of coworking and events. Currently, my responsibilities are directly related to the operationalization and management of commercial processes linked to these two areas. I interact throughout the negotiation, execution, and billing processes with clients in these contexts. I have also frequently engaged in developing business partnerships and assisting with communication on social media. At a strategic level, I have co-created new interaction models for the Working Bar concept with the management team, and due to my close relationships with our clients, I actively promote the organization’s culture.

Managing Partner of the Downtown unit in Florianópolis, responsible for leading and managing key strategic and tactical actions of the business.Activities Developed:• Structuring production and service processes.• Selecting and hiring staff and developing Human Resources policies.• Managing and creating content for digital media communication and advertising campaigns.• Controlling accounts payable.• Managing suppliers and inventory.• Planning, executing, and supervising store operations.

Here’s the translation:Assisted with hiring demands in bidding processes (sector - SECET) and later managed bidding processes (sector - SEMEA) in the Engineering Department of the System (DES).Responsibilities:• Preparing documentation.• Controlling and monitoring deadlines for stakeholders' task execution.• Organizing and filing bidding processes.• Coordinating tasks between different departments for procedural demands.• Managing small and medium-sized bids.

Internship focused on fulfilling activities related to the 2012 "Sinapse da Inovação" project award.Achievements:• Assisted in developing tools such as Business Model Canvas, Pitch, Elevator Pitch, Strategic Planning, and Business Plan according to the organization's standards.• Participated in building the branding by managing communication with clients, creating the organization’s first marketing video, and actively participating in meetings with contracted external consulting services.• Supported the initial validation process of the organization’s MVP.

Addressing the needs of students and professors in the Social Work program at UFSC.