Responsible and accountable for delivering all Trade Marketing, Brand and Trade Support KPIs for NASCON Allied Industries Plc. My work successes include resetting business performance in the Eastern Region, Set up the New Product Development and optimizing the business product portfolio.Trade MarketingStrategic Sales Analysis and PlanningMarketing Communications Media planning across traditional, and digital mediaEvents and Sponsorship I deputized for the Head of Marketing, a role that exposed me to working in close proximity with the C-Suite.

Led the Marketing function at Mouka Limited, makers of Mouka Foam, a household mattress brand in Nigeria.- Marketing Communications- Trade and Presence Marketing - Through the line promotions- Brand Identity Management - Strategic Brand and Investor Relations Communication- Design and roll out of Mouka Lifestyle Stores (Flagship retail stores pan-Nigeria)

Accountable for the all Trade Marketing planning execution, reporting and ROI for Brand Coca-Cola, in Nigeria (Serving as primary Liaison with Coca-Cola Hellenic Bottling Company on key initiatives) across the Portfolio:- Coca-Cola Classic (RGB, PET, Cans)- Coke Zero (Can, PET)- Diet Coke (Can, PET)Key Projects:- Coke Studio Season 1- Internal and Trade Launch/Commercialization of Coke Zero into the Nigerian Market - Successfully launched 1.5L Coca-Cola Future Consumption pack (FC).- Operationalized all Coca-Cola Brand Communications for trade to deliver business KPIs- Led and owned the execution of all Brand Coke communication platforms , for trade, in Nigeria.- Designed HORECA activation standards for Nigeria for Brand Coke