• Drive product adoption and usage by developing and managing go-to-market plans.• Create compelling product marketing communications and content, including mobile (and web), user-facing materials, workshops, press releases, etc.• Develop and own new feature launch marketing campaigns end-to-end.• Synthesise learnings into actionable insights to shape plans and report best practices with cross-functional teams.• Understand market, competitive landscape, and target audiences, and translate into actionable insights for Product, Research, and Engineering.• Develop clear, customer-centric product positioning, messaging, and narratives that can scale to key audiences.

Product, People and Partnerships Growth. Led the scouting of industry talents in the African creative sector. Revamped the business development approach to equip CAX with a faster, better and measurable method to handle multiple, incoming opportunities. Sourced national and global partnerships for the different sectors in the creative industry. Team lead for partnerships with CNN Africa and CIG (Creative Industry Group). New business and pitch winning rates hover around 70%. Responsible for shaping and delivering innovative digital technology solutions . Leading an extraordinary team in developing and executing brand strategy and marketing communications, designs, product growth campaigns, and funnel optimization to achieve; - Partnership experience, engagement and acquisition - Talent acquisition and branding - Business line revenue targets

Selected results Surpassed event registration target of 1500 persons by hitting 2,700. A 182% achievement rate.Increased social media ROI by 240% and digital marketing lead generation by 150%.Grew Facebook and Instagram likes by more than 5x and boosted twitter followers from 1005 followers to 2,437 organic followers.Generated a 200% uplift in organic traffic to the website in 3 months. Strategies Led a 15-person team to deliver marketing services.Worked closely with in house marketing team to develop new social media strategy focusing on audience engagement.Developed engaging viral contents to build social media audience, including contents, original videos.Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and built a crowd-sourced registration database.Revamped PPC advertising and removed underperforming or costly ads, resulting in an immediate 60% performance improvement.Audited contents to identify SEO/traffic generation opportunities resulting in 15% increase in organic leadsLead team of freelance writers to create high impact ‘cornerstone’ contents.Produced media kits that demonstrated key marketing analytics and demographics used in pitch presentations. Efforts were credited as instrumental in closing numerous high-level deals.

Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers. Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups. Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget. Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays. Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained. Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. Establishing performance specifications, cost and price parameters, market applications and sales estimates. Coordinating regular meetings and preparing regular reports outlining the brands’ performance. Managing the status of projects, product testing and the evaluation of external agencies.

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Design, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights, and optimize spend and performance based on the insights.• Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion tests.• Collaborate with internal teams to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Instrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partners.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Create and enhance products• Determining product specifications• Support manufacturing and design activities by developing prototypes for products in development.• Market research• Create designs for evaluation by the project team and management.