• Develop and execute digital marketing campaigns for CMG artists including Lil Yachty, Stefflon Don, Avenged Sevenfold, Rich Homie Quan, Jonas Blue, Rise Against, Bastille, Hustle Gang and more. • Maintain relationships with major digital partners including Facebook/IG, Google, Vevo, Twitter, Shazam, Tumblr, Twitch, Snapchat, Genius, All Def Digital, GIPHY, BandsInTown and more. Pitch for featuring, office visits, and content creation.• Produce and direct creation of content including websites, applications, social banners, lyricvideos, teasers, behind the scenes footage, live stream events, performances, and interview pieces.• Lead digital advertising strategy, CRM campaigns, social growth campaigns, playlist campaigns and more.

• Coordinate account relations with iTunes and Apple Music. Define artist and track priorities with account. Pitch for playlisting, Hot Tracks, in-app positioning, work with Beats1 producers on features, and execute additional marketing and sales campaigns. Analyze internal and competitive data to measure success and progress of releases. • Coordinate account relations with Amazon Unlimited, Amazon Download and Amazon Physical. Setup content marketing campaigns, pitch for playlisting and positioning within Unlimited. Pitch and execute sales, rebate and Internal Marketing Campaigns within Download and Physical stores. • Manage account relations with Urban Outfitters. Work with account buyer to secure vinyl and cassette orders. Setup exclusive releases and build supplementary marketing campaigns. • Direct account relations with Napster by leading all Capitol relations with the account. Pitch for playlisting, create consumer facing marketing campaigns and submit for internal positioning and social support. • Direct account relations with Microsoft Groove by leading all Capitol relations with the account. Secure marketing and visibility within Xbox & Microsoft Dashboard, pitch for playlisting, create consumer facing marketing campaigns and submit for internal positioning and social support.•Direct account relations with 100+ independent retail stores (Incl: Amoeba, Zia, Dimple, Rasputin, Reckless, Electric Fetus). Work with buyers at individual accounts to secure orders and meet sales goals. Setup and execute in-store performances, listening events, sales, rebates and additional marketing campaigns.

• Business to Business sales with independent music retailers throughout Midwest/Southwest America. • Create and execute marketing and advertising planners and promotions, both online & offline, for developing and established artists• Seek and create opportunities that bridge various lifestyle and retail outlets.• Develop and maintain relationships with tastemakers and key personnel at all outlets (online, retail & lifestyle accounts) to effectively market our label’s artists to create maximum exposure and sales.• Provide critical marketing information to distribution and label staff on local feedback. • Provide all Capitol departments as well as tastemakers, websites, retail and lifestyle communities with the latest artist information, including releases, tours, sales and radio stats, press, social networking buzz, artist ticket availability, etc.

• Developed unique marketing campaigns for established and breaking artists on the UMGD roster, including No Doubt, Imagine Dragons, Tyga, Capital Cities, The Weeknd, Bastille, Luke Bryan, Mayer Hawthorne, Frank Ocean and more.• Built partnerships for UMGD in my market with lifestyle accounts including Flat Black & Circular, Crunchy's Bar & Grill, Double Up Streetwear Boutique, The Record Lounge, Modern Skate & Surf, Splash Of Color Tattoo, (Scene) Metrospace and more.• Built relationships for UMGD in my market with MSU Student Organizations, including Rooming & Housing Association, MSU PRSSA, MSU Marketing Association, Impact 89FM, The State News, and more.• Built relationships for UMGD in my market with local media outlets, including 94.1 The Edge, The Lansing State Journal, The State News, The Blacksheep, Impact 89FM, and The City Pulse.• Hosted movie screenings and streaming events for The Rolling Stones, Imagine Dragons, Bastille and Noel Gallagher. • Facilitated interviews for The Mowgli's, Gold Fields and Coheed & Cambria.

• Strategic decision making for Impact 89FM, on micro and macro levels. • Manage, oversee, and direct 100+ Michigan State Students who participate in programming, DJing, music review, videography, promotions, marketing, news journalism and additional daily operations. • Developed marketing plans for Impact 89FM for various award nominations, and other national exposure events. • Participated in hiring for various positions and hosts within the organization.• Maintain, manage, and develop new relationships with MSU organizations and local accounts.• Lead event planning for student fairs, festivals, and other community outreach programs.

• Host "The Vibe", the flagship hip-hop/R&B radio program on Impact89fm.• Program four hours of songs each week.• Interviewed artists including Brother Ali, DJ House Shoes, Kilo Kish, FowL, Alexander Spit, Red Pill, Willie The Kid, Killer Mike, Jneiro Jarel, and more.

• Built relationships with organizations across East Lansing and MSU, including Rooming and Housing Association, Fusion Shows, The Black Sheep, Union Activities Board, Universal Music Group and more. • Managed and developed marketing plans Impact 89FM's street team.• Developed marketing plans for ticket giveaways and facilitated social media giveaways. • Schedule content release, and oversee all digital media accounts associated with Impact 89FM.