Bob Samuels Email & Phone Number

California, United States

Saratoga, Ca, Us

B2B Best of Breed Lead Generation and Targeted Marketing ► Sales and Partnership Enablement► Marketing Lead Generation, Analytics & Optimization► ABM Marketing ► Targeted Persona Marketing► Transparency-Efficiencies-Intelligence

San Diego, California, Us

Demand Collective is a member-only group of sharp B2B demand generation professionals who share best-practice ideas and support.

New York, New York, Us

Served as rain-maker and door-opener for the sales team. In the name of 'coopetition'​, I created, and grew strategic alliances with leading B2B lead generation marketers, agencies, publishers, and vendors. Responsible for partnerships and strategic alliances related to Salesify offerings including SaaS data product, B2BSignals.

Foster City, Ca, Us

- Developed QuinStreet’s B2B Premiere Partner Network - more than doubling revenue within one year by optimizing the joint impact of the client, partners, user & business objectives; removed the media constraints Actively identify and partner with quality B2B website publishers.- Developed B2B Technology 'Big Data', 'Analytics', and 'Virtualization' vertical sales channels and marketing for QuinStreet Enterprise – bringing in several key new clients.- Grew QuinStreet's B2C SureHits Insurance partner network. Successfully rolled out first industry quotes / leads / clicks hybrid model to partner network – providing unique sales differentiator to grow partner network.

Served on the board - providing financial oversight to the organization

Campbell, Ca, Us

o Contributed to 30% annual revenue increases over 10 years, even during economic crisis.o Improved email newsletter revenue by more than 100% over a three-year period by effective segmentation and targeting practices as well as tests and enhancements of newsletter template and timing.o Increased web follow-on revenue per impression by over 60% – by improving the recommendation engine - largely due to the implementation of the ‘Optimization Formula’ and A/B and multivariate tests, data mining, and website analytics. o Led a team of data scientists and engineers to boost website revenue per impression, optimize email revenue per opt-in member, and improve client and visitor satisfaction. Improvements were made through an iterative process of business intelligence analytics and best practices tests and implementationso Played key role in Series B funding.o Responsible for all Accounting and Finance functions, including accounts receivable, accounts payable, payroll, fixed assets, internal controls, and financial reporting and analysis. Also served as key liaison to tax, audit, and banking vendors and contractors.o Grew TradePub.com channel network by 20%o Developed client relations team - including documented 'best practices' processes for NetLineo Developed business relationship with first whitepaper client, VeriSign, in 2004. This new product, whitepaper revenue, grew to be the company’s number one product.

o Streamlined, centralized, normalized, and automated various key processes within Knight Ridder - resulting in over 30% efficiency of overall costso Helped grow Boulder Daily Camera newspaper revenue by 26% over 4 years - responsible for all accounting functions including payroll, accounts payable, accounts receivable, and financial reporting, FP&A including company budgets, forecasts, and analyses of operations.o Responsible for the San Jose Mercury News' FP&A budgets and operational analyses and general accounting operations (general accounting, AP, AR, cash)o Started in Internal Audit - including development of audit program for cable tv operations and moved up the ladder at various Knight Ridder locations.

Worldwide, Oo

Various financial audits within the banking, real estate, technology, and not-for-profit industries

Accounting, Business Strategy, Finance, Accounting, Analytics

Accounting, Business Strategy, Finance, Accounting, Analytics