I help busy solopreneurs and small business owners remove hats and achieve exceptional growth. As your Part-Time Business Partner, I provide strategic guidance, hands-on implementation, and accountability, so you can focus on what you do best.Services (samshoe.com/services):✅ Brand Identity & Messaging: Craft compelling strategies, design memorable identities, and create powerful messaging.✅ Video & Content Production: Develop and produce high-quality content that builds trust and authority.✅ Marketing Consulting: Customize marketing strategies to drive lead generation and business growth.✅ Business Consulting: Optimize your operations, finance, and leadership for overall business performance.With over 15 years of experience, I ensure your business thrives and builds lasting connections. Let's connect to elevate your brand, drive your business forward, and create meaningful impact.

Increasing sales leads through driving quality traffic to your website, building relations with tactful marketing, and building trust through honest messaging and authentic experience.Day-to-Day client work:- Develop online and integrated marketing strategies - Strategy implementation and optimization- Brand development (imagery, messaging, positioning)- Art and Creatice direction & Design (website, landing pages, emails, etc) - Marketing automation strategy & workflow development- Content Marketing - Seach Engine Optimization

– help dental offices, individuals, non-profits, and startups find their new identity and voice– create alluring marketing materials for small businesses to missionaries to tech companies– develop strategic marketing plans that highlight competitive advantages– advise on technologies that better marketing and business efforts– and MOST IMPORTANTLY, dive head first into my clients' struggles in order to fight side-by-side to better their business.Check out more of what I do here - www.samshoe.com

Co-founder of the Foltz Folklife FoundationThe Foltz Folklife Foundation has been founded by the extended Foltz Pottery family wanting preserve the warmth of Ned & Gwen’s hospitality and the joy of their creativity for future generations. Their passion for the for folk art and folk ways has been a blessing to all who have stepped into their home or shop. Their zeal for the local PA German traditions is the root of their work, but their love for all things wonderful stems into a broad, diverse set of interest that has influenced everything from Gwen’s cooking to Ned’s pottery.www.foltzfolklife.orgDuties currently include:- Leadership and vision- Leading board meetings- Organizing committees- Marketing development

– Providing design and marketing services. – Actively participating in board of directors meetings to advise on creative marketing strategies and materials that are consistent with the organization’s brand and voice. – Producing high-quality design work and copy that conveys the brand voice and mission through digital and print media, such as invitations, RSVP cards, brochures, thank you gifts, and the development of a new website. – Consulting on event planning and public relations, with an ephasis on promoting brand voice and company mission.

– Worked on sales process from beginning to end– Developed strategic marketing initiatives for potential clients– Created/designed proposal presentations based on initial client meetings– Facilitated exploratory and ideation meetings that encouraged client participation in the creative process from the get-go – Worked closely with project managers, creatives, designers and developers to ensure clarity and completion of client goals– Created custom marketing strategies focused on promoting brand benefits– Utilized marketing tools: buyer personas, buyer journeys, SWOT analysis and focus groups– Developed inbound marketing and marketing automation products to expand client base– Aided and collaborated on copywriting and art direction

Website – Built. Landing page – Complete. Email campaign – Initiated. Growing your business through no-nonsense online marketing – DONE! I hate wasting time. And the world wide web moves way too fast for those who waste it. My life as a designer and my obsession developing online strategies is a killer combo. While other agencies waste time in their “Creative and Planning Process”, I quickly identify online goals, develop a focused strategy and then GO, GO, GO!

– Designed brand-centric websites – Designed marketing touch points for all marketing channels – Developed custom, dynamic, – PHP based websites and web apps– Developed dynamic email blasts – Led team in exploring more efficient web development tools– Managed website builds from site map concepts to deployment

Learned to develop responsive, creative marketing strategies for physical and digital outlets with a focus on gathering feedback and clearly presenting results to clients. Gained valuable project management skills, such as forming preliminary production schedules by setting essential milestones and goals; active team collaboration and coordination; efficient and prompt correspondence with clients, vendors and freelancers; and drafting wireframes. Developed a stronger sense of personal accountablity and responsiblity. Constantly challenged to consider how efficiently the client will be able to interact with or utilize final product. Quickly learned the essentials of social media management, SEO, SEM, Google AdWords and Keywords, and print and digital media placement and scheduling. First-hand experience with communicating and pitching to new ideas clients.