Producer & Processor of Heavy Mineral Sands, Monazite & Precious Metals.

FULCRUM ADVISORSSaint Helena, CA Owner, Strategist, WinegrowerProven Advisor - Executive Leadership - Results OrientedM & A - Enterprise Valuation - TransactionsDirecting Vineyard Selection, Scalable Quality Metrics, Operations, Custom CrushPlanning and Developing Notable Wine Styles from the Ground Up.Avaline Wine - Cameron Diaz/Katherine PowerWente Family Estates Price Family Vineyards Aspect Consumer PartnersNapa BeverageCameron Hughes Wine City Winery-New York Blue-line Vineyard,Chris Ringland and R WineryLa Herradura VineyardsHughes Wellman WineryBokisch VineyardsKnights Bridge Winery.

MADDER LAKE VINEYARD, LLC, CALISTOGA, CA Owner, President, Jan 1999 – Present• Identifying, designing, and developing 45 acres of faceted ridge line with amphitheater-like sites in the high Mayacamas. • Selecting rootstock and clones for a wide range of varieties including Zinfandel, Syrah, Tempranillo, Grenache, Petite Sirah, Grenache Blanc and Roussanne.• Directing all farming, vineyard management and grape sales while producing the benchmark wines of the region. • Securing the highest critical scores for the region with 91-94pts, WA,WS,WE and Vinography. Clients including Mark Herold Wines, Copain Winery, Grant Family Wines, Turley Wine Cellars, Orin Swift Cellars, Spencer-Roloson Winery, Casey Flat Ranch and Cameron Hughes Wine.• Set and establishes the pricing for the 99th percentile for District 2 (Lake County) for Syrah, Zinfandel, Tempranillo, Grenache and Petite Sirah.

Founding and developing a new and dynamic wine brand, Head High Wines, in conjunction with Price Family Vineyards. We produce delicious examples of Sonoma Coast Pinot Noir and blended red wine from Sonoma County and the North Coast.

CWO/Director of Winemaking, Jan 2009 – Present• Directing a complex winemaking program in 7 wineries domestically.• Securing, blending and producing: 30-40 discrete blends annually, representing a multi-million dollar national sales program with rapid annualized growth.• Scaling quantity while maintaining premium quality as sales grew fivefold in 5 years.• Initiating, developing and maintaining strategic global relationships with premium wine producers in the Napa Valley, Central Coast, Willamette Valley, Bordeaux, Burgundy, The Rhone Valley, Mendoza and New Zealand.• Driving wine style benchmarks, securing 88-93 scores from: The Wine Advocate, The Wine Enthusiast, Stephen Tanzer and Vinography.

SPENCER ROLOSON WINERY, SAINT HELENA, CA Founder, Winegrower, Jan 1998 – Dec 2010• Creating a dynamic luxury wine brand focusing on Bordelaise, Rhone and Iberian styled wines with strong on and off-premise presence and direct to consumer sales. • Scoring consistently in the 90-95pt ranges by the Wine Spectator, The Wine Advocate, Stephen Tanzer, The Rhone Report and Vinography.

LA HERRADURA VINEYARD, SAINT HELENA, CAVineyard Developer and Project Manager Jan 1997 – Jul 2007• Envisioning, designing and developing the 40-acre vineyard planted to Cabernet Sauvignon, Syrah, Merlot, Grenache and Viognier.• Coordinating with the Napa County planners to establish Conservation Declaration entitlements for the property and siting 6 non-contiguous vineyards within the CONDEC envelope.• Producing the benchmark wines scoring 92-94 pts: WA, WS, WE and Vinography.• Managing all winery client relationships and grape sales. Clientele includes Merryvale, Malbec and Malbec, Hollywood and Vine, Chappellet Vineyards, Spencer Roloson Winery, Titus Vineyards and Orin Swift Cellars.

HAYES AND VINE WINE BAR, SAN FRANCISCO, CA Wine Director, Jan 1994 – Aug 1996• Directly managing a bustling wine bar with a staff of six and 1.5MM annual sales.• Identifying, creating and maintaining an ever-changing 400+ bottle wine list with weekly rotating flights and corresponding content.• Qualifying thousands of wines and developing a deep understanding of the consumer palate.

GREEN AND RED VINEYARDS, SAINT HELENA, CA Assistant Winemaker, May 1991 – Dec 1994• Assisting in all aspects of winery operations, vineyard management, layout and redevelopment. • Sales and marketing.