Leading an awesome team to drive global brand recognition, revenue growth and partner success!

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system.Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 100+ countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

- Global digital strategy leadership and execution- Marketing tech stack configuration and optimisation- Customer insights and multi-channel analytics- Conversion funnel optimisation and A/B testing- Paid/Remarketing performance channel selection and optimisation- Organic/Search acquisition optimisation- Digital analytics and tag management framework implementation- Email lead nurturing- Lead a high performance digital marketing team

I lead the NZ digital marketing division for Beyond International (ASX:BYI), the makers of MythBusters.www.beyondd.co.nzwww.firstdigital.co.nzwww.3Di.co.nzwww.tpn.co.nzwww.greatsites.co.nzBeyondD is a wholly owned subsidiary of Beyond International a leading producer and distributor of television and digital content. BeyondD consists of a number of digital marketing business and assets and employs over 65 staff across its Sydney and Auckland offices.- FIRST is a digital marketing agency focused on transforming businesses and creating market leaders through digital marketing. We innovate, test and optimise to create a competitive advantage to dominate the digital channel. Our data-driven approach will keep things simple and make a measurable difference.- 3Di, a digital media business, is a leader in the use of the latest channels and technology to deliver fresh and responsive multi-channel marketing lists and performance media. It delivers to advertisers, marketers and sales teams the highest quality and most relevant traffic, email lists and leads allowing them to rapidly build their own businesses though new customer acquisition. 3Di also uses its relationships, expertise and bespoke technology platforms to enable publishers to fully monetise all their digital assets across email, leads, data, mobile and display. - Digital Asset Development (previously QEDigital)BeyondD has an active product development team who use an Agile development methodology to bring to market a continuous stream of new digital marketing capabilities with a focus on BeyondD’s email marketing and lead generation platforms.

I lead the New Zealand operations for Q Ltd - $7m revenue, 20+ employees, 5 brands:www.firstrate.co.nzwww.3dinteractive.co.nzwww.marketunited.co.nzwww.theperformancenetwork.co.nzwww.greatsites.co.nz

Responsible for the management of First Rate (www.firstrate.co.nz) and Market United (www.marketunited.co.nz) businesses in New Zealand.

I lead the First Rate New Zealand business. First Rate generates concrete business results through best practice web analytics, search traffic optimisation, performance advertising and conversion rate optimisation. We have worked with 8 of New Zealand's top 10 websites and are a Google AdWords and Analytics partner.I balance strategy with tactics on a daily basis and lead a team of highly capable marketing experts and account directors. My areas of focus include:- Sales strategy- Marketing strategy- Financial forecasting- Product development- Training- HR / Performance management- Change management- Software evaluation- Systems implementation

- Market development & strategic sales- Staff recruitment, training, mentoring & performance management- Consulting delivery for key accountsSince joining First Rate in 2003 I was instrumental in the rapid growth of the Auckland agency before moving to Australia in 2006 to launch the First Rate Sydney office.I built the Consulting Practice from the ground up hiring and training employees as required. Upon handing over operations to the new Consulting Director, all 8 consultants are now Google GAP and GAIQ certified and hitting billable hours targets.Our Sydney agency has grown from 4 clients in March 2007 to nearly 40 clients as at June 2009. Clients include Bankwest, Lenovo, Officeworks, Salesforce.com, Getprice, Yahoo Search Marketing, Mortgage Choice, and many other leading Australian brands.

- Establish Australian market presence and industry partnerships, consulting delivery for AU start up.- Lead consultant providing senior consultancy services to key Australian accounts.- Recruitment of new consultants, training and development- Sales team and account management support

- Overall purpose was to maximise the profitability of individual projects and ongoing monthly client consulting services. Position required effective deployment of technical and professional resources in the consultancy, pre-sales, implementation and post-sales service areas.- Managed 9 Internet Marketing consultants: Ensured effective utilisation rate, project efficiency and account profitability.- Responsible for hiring of new staff and training. Implemented company consulting Wiki to speed up knowledge sharing across the team.- Oversee consumption of media budgets and ensured cost-effective project management- Monthly review of client account profitability and documentation of consultant KPIs. Provide feedback to the Managing Director.- Managed industry partners across all core service lines- Delivered consulting services to key First Rate clients including marketing strategy, media planning and tactical campaign execution as well as ROI measurement and reporting.

Consulting team leader responsible for hands-on delivery for key First Rate accounts and overall responsibility for consulting team.

Hands-on delivery of online marketing consulting services.“I am so impressed at how enthusiastic and focused Samuel is and First Rate are certainly very lucky to have him in our team…he is already a critical part in the success of First Rate…” – M. Fisk, CEO [after 4 weeks of joining First Rate.]

Part of the development team for CECIL, The University of Auckland's Enterprise Learning Management System.

Created a custom search tool to help FPH's international sales team better access marketing collateral (summer internship).

[Part-time Guest Lecturer] On an invite basis, presented several guest lectures with a focus on e-marketing, online strategy, marketing metrics and customer relationship management at top New Zealand universities.- "Samuel really placed eMarketing strategy in perspective and explained quite complex issues in very simple to understand terms…He was the only student I have ever given an A+ to…” – Dr Robert Davis, Senior Lecturer, Business & Economics, The University of Auckland

- This role was based in Paris, France. I am forever grateful to Denis Harscoat for believing in me, interrupting my BCom degree half way through and asking me to join one of the most exciting and hard working teams in Europe at the time! :)