Samuel Tait Email and Phone Number
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I help businesses transform. With a people based approach, I have delivered growth, efficiency and profitability across diverse cultures and geographies on four continents. I have been fortunate to use my expertise in multiple industries from manufacturing, technology start-ups, Finance, Pharma/Medical, the Military and Not-for-Profits. During this time, I developed a unique skill set that supports success in business transformation work focused on bridging the marketing, operations and technology functions.For over 20 years I have honed my approach to be able to replicate successful outcomes by creating, building and developing high-performing teams. There are 2 principles that have driven my leadership of teams and transformation of businesses: 1) People who feel valued deliver greater value.2) It's not as much about creative problem solving as it is about empathetic problem solving.Hiring, developing, motivating and supporting team members who feel valued enables me to lead high performing teams that can accomplish the uncommon. These teams ultimately share these key hallmarks:■ We are trusted companions➞ By enabling people to be autonomous, it builds a sense of their own agency in going about getting stuff done.➞ These people want to be challenged by their work.➞ These people are empowered.■ We are appreciated by our leaders & colleagues➞ People get stuff done, and do it happily and make it fun.➞ They are appreciated by leadership for what they do, and appreciated by their colleagues for who they are.➞ These people are leaders themselves.■ We are able to overcome obstacles➞ They have the resiliency to keep going, to keep long term goals in mind, and overcome obstacles that arise.➞ These people develop themselves through their work.➞ These people have growth mindsets.And when this happens, it's no longer just about creative problem solving, we have progressed to empathetic problem solving. I enjoy taking on challenges and being a part of the leadership team in finding creative ways to improve operations, make transformational change when needed and build stability with an engaged and committed staff.
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Managing PartnerEmpatic & Co Jan 2024 - PresentNew York, New York, UsBuilding an empathetic and people-centric approach to helping companies and organizations leverage new and innovative technologies such as generative AI to augment their awesome staff. We help businesses and employees grow their capabilities by providing more agency in the process: co-designing both the tools and the process of implementation with the people who will use them.--//--Expertise: Management, Leadership, Operations, Business Transformation, Communication, Relationship Building, Coach / Mentor / Advisor, Innovation, Commercialisation, Strategy, Consulting, Advertising, Branding, Communications, Marketing, Media, Technology, Revenue Growth, New Business, Consultative Sales, Solution Selling, Business Development, Business Design, Organizational Design, Experience Design, Employer Branding, Change Management and Financial Management (P&L). -
Chief Operating OfficerAlmanack Investment Partners, Llc Jan 2022 - Dec 2023As COO I provide strategic leadership for the redesign, transformation and implementation of day-to-day operations at Almanack Investment Partners in service to Advisors and their Investors. Starting with improving the way Almanack operates, identifying and realizing opportunities that increase efficiency and effectiveness across all service lines and functions.- Negotiated exit of minority partners (25%) without significant payment.- Implementation a new technology stack to meet SEC Cybersecurity and Compliance standards.- Reduced annual investment performance reporting technology licenses by 70%.- Delivered a +25% capacity release/productivity gains from improved workflows based on new technology.- Developed new go to market strategy targeting independent financial advisors looking to leverage institutionally experienced investment support. -
Senior Director, Strategic GrowthCoforma (Coforma.Io) 2021 - 2022Washington, District Of Columbia, UsConsulting with a people centered & empathetic approach to IT modernization for the US Federal government with the outstanding team at Coforma. Supported exponential revenue and business growth for Coforma, with strategies put in place in April 2021 delivering YOY an 82% increase in new business, 162% increase in annual revenues, and increase to the average contract size by 314% leading to a staff increase from 23 to 50+ by 2021 year end.As a minority & veteran-owned, small business founded in 2017, Coforma's record of service extends across healthcare, immigration, federal, state and private sector service delivery. The team are public servants at heart, with our leadership bringing experience working in the White House, US Marine Corps, US Digital Service, and state agencies. We consciously help our public and private sector partners improve the way they procure, design, and build the products and services that people need to live happier, healthier lives across the United States. -
Executive Vice President, Managing Director - Media TransformationDentsu International 2018 - 2020Tokyo, JpStrategic head of transformation operations reporting to the US COO, leading a multi-year re-engineering of the fundamental media business operations across platforms, process and people. This includes the strategy development to create, build and position a new operating model working across all Dentsu Aegis Network media agencies within the US. With better technology automation we will implement a new organisational design for a combined human + robotic workforce. -
Executive Vice President, Managing DirectorVizeum 2018 - 2018London, GbLeading the development and relaunch of Vizeum in North America for Dentsu.Differentiating the agency model through a new approach to media, founded in a more people based application of data, designed to deliver a more effective use of media spend while driving significant commercial results for our client partners. Head of agency operations with a focus on operational excellence.Using a combination of transformation consulting and business process optimization we aim to implement robotic process automation and deploy artificial intelligence (AI) workers to deliver significant operational efficiencies and help turn Vizeum USA into the most automated agency within the Dentsu Aegis Network. -
Managing DirectorI/O 2015 - 2018New York, New York, UsWorking collaboratively with clients we help them better understand the role of design, technology and data in the development of new products and services that drive growth for their businesses. Using design thinking as a process for collaborative problem solving we help deliver validated solutions that support a company's broader business strategy.- Lead health start-up BlameySaunders Hears to re-engineer their go to market strategy increasing revenues by 45% within 3 months. The company was awarded the inaugural Good Design Australia, Social Innovation Award for disrupting the hearing aid industry through its use of IP & technology, removing the need for audiologists in the supply chain.- Developed the marketing strategy to launch AcademyXi, an education start-up focused on design thinking and entrepreneurship that has since gone on to deliver over $1M revenues in their first year of operation, secure over $2M in Series A funding and expand both domestically and internationally.- Founded the Digital Collective (D/C) to support the Federal Government's Digital Transformation Office. The D/C was the initial concept that became the Digital Marketplace helping small businesses gain access to major Federal Govt contracts.- Customer development interviews and value proposition design for Retriever Communications, one of the leading global field mobility software developers, supporting their million dollar Accelerating Commercialisation grant with the Australian Government. -
ConsultantTricky Jigsaw 2017 - 2017Sydney, Nsw, AuProject Director (Contract) to oversee innovation consulting aligned with the redevelopment and relocation of the Sydney Fish Market. Responsibilities included project oversight and in-depth customer research aligned to the Jobs-To-Be-Done framework. Work project included the development of a strategy to better communicate innovation and project outcomes to Board members. -
Contributing WriterMarketing Magazine 2015 - 2017Glen Iris, Victoria, AuDeveloped the “Innovation Inside” content series in partnership with Marketing Magazine, with multiple articles being among the top 10 most read of 2015 & 2016. The content series comprised of interviews with leaders of innovation, discussing the insights and operational difficulties of executing within their businesses. - / -Read the articles: https://www.marketingmag.com.au/author/samuel-tait/ Download the eBook: https://www.dropbox.com/s/9linsdsaj37u1j9/Innovation_Insights_Marketing-Magazine.pdf -
Consultant (Managing Director)Start Design 2016 - 2016London, GbAs an independent global group, Start works with businesses to identify and extract maximum value from their brands. The agency specifically aims to simplify the complexities of remaining competitive within the experience economy. Designing, creating and implementing immersive cross-channel, customer-driven experiences that drive increased customer advocacy and return on brand investment.- Brought in on contract by Global CEO to re-engineer the financial performance of the business by bringing it back into profitability after significant losses during the previous financial year. This included a strategic review of costs and increased revenues through new business wins, partnering with Jones The Grocer and Virgin Mobile.- Lead global rebrand of Miral/Yas Island including strategic design consulting across physical and digital experiences. The brand work completed for Miral/Yas Island has gone on to win over 10 accolades at the 2017 Transform Awards including the coveted Grand Prix. -
Consultant (Director)Fusion 2016 - 2016Adelaide, South Australia, AuFusions's expertise is heavily geared around digital services for financial institutions, with major focus on digital and mobile banking applications. The company is also behind fin-tech JOUST, having built the reverse auction engine that drives the businesses mortgage lending.- Brought in by agency Founder so they could take 5-month long service leave/sabbatical, leading major client relationships including Kimberly-Clark, AON, APA, Aurizon, RUOK? Day, and Surf Life Saving Foundation with new business wins including Pepper Money across UK, IE, KR & ANZ (Global AOR).- Supporting user growth and partner acquisition of Fusion's award winning licensed mobile banking platform being used by over 400,000 Australian's through numerous Credit Unions / Mutual Banks in partnership with core banking system provider, Data Action. -
Agency MentorUstwo 2016 - 2016London, Uk, GbMentor to the Sydney management team on a fortnightly basis. Focus on supporting the agency management team in developing and supporting their new business and business development process and activities. -
Founding MemberDigital Collective 2015 - 2016Surry Hills, New South Wales, AuDeveloped and founded the D/C (Digital Collective) specifically to help the Federal Government's Digital Transformation Office (DTO) improve access to the talent required to drive digital transformation within government by bringing together one of the most experienced teams of people in the industry.The D/C was a collective of small agencies, contractors and studios specifically designed to drive both the speed and quality of outcomes for the DTO by improving access to the talent required to drive digital transformation within government. The D/C was an initial concept that became the Digital Marketplace (https://marketplace.service.gov.au/) -
Client Business DirectorHavas Worldwide 2013 - 2014New York, Ny, UsNew Business Consultant, Business Director and agency leader for Australian Defence Force Recruiting.Co-lead the pitch through to appointment, overseeing contractual negotiations and the resulting extensive transition for the $40Million multi-year contract (the largest government account in Australia). The role included overseeing multi-disciplinary teams delivering across all advertising, digital marketing, social media, content, applications, platforms and technology infrastructure to support all aspects of recruitment into the Australian Navy, Army, and Air Force. -
Consultant (Business Innovation)Cummins&Partners 2013 - 2013St Kilda, Vic, AuDigital transformation consultant working with Independent Distillers & Asahi Holdings Australia. Collaborating with CEO, CFO, CMO level down across the client organisation leveraging their business strategy / goals / objectives. Defined a 3 year / $3 million digital transformation strategy & road map covering capability (people), governance (process), and infrastructure (platforms) to support growth of the entire brand portfolio in Australia. -
Consultant (Client Engagement)Hothouse 2013 - 2013Executive Member reporting to CEO leading a turnaround of the account management team including assessing skillsets, experience and realigning for growth, which included re-allocating talent, and hiring in new talent to achieve better outcomes for the business.Client lead for the $10 million digital marketing services contract with Toyota Australia, leading a 50 person team across multiple Owned Media Platforms covering both desktop and mobile experiences through to highly technical projects across mobility, web services, and underlying technology infrastructure.
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Business Director (Digital)Cheil Worldwide Inc. 2012 - 2012Seoul, South Korea, Kr2012 was the London based Olympics, with major sponsor Samsung looking to leverage their involvement to drive business growth.Brought into oversee a 25+ digital team responsible for day-to-day delivery across all Samsung touchpoints & products, including all digital advertising and communication, content creation and delivery for Owned Media Platforms covering both desktop and mobile experiences for Samsung.com, YouTube, Facebook, Twitter and Pinterest.Our team was responsible for turning around the digital business unit performance, supporting the agency's significant YOY growth and improved margins, the agency winning multiple Cannes Lion for the "We are David Bailey" campaign, and enabling our client, Samsung UK, to hit over 200% of their 2012 sales targets. -
Engagement Director (Unilever)Huge Inc. 2010 - 2011Brooklyn, Ny, UsUpon winning the Cif/Jif brand Huge Inc opened their London office in late 2010. My role was to lead the global Unilever client relationship, and 3rd hire for the office.Tasked with scaling the business through aggressive client and revenue growth we were successful in winning global AOR status for multiple Unilever brands across oral care, household cleaning and food categories – helping the agency grow to 25 full time employees within it's first 12 months and ensuring the newly setup office was profitable within the first year of operation. -
Global New Business DirectorIsobar 2008 - 2010London, London, GbThe Isobar network was split into two separate divisions: Isobar for creative services and iProspect for performance media. Over 40 creative services businesses around the world were re-branded and brought under the Isobar umbrella creating a global agency with 3000+ employees.Based in London as global head of business development, reporting to the President and CEO I lead all global and EMEA based new business and major business development initiatives helping build digital revenues to 31% of Aegis Media total revenues in 2009, and increasing group organic growth to 8.5% through 2010. -
Digital Director (Act Europe)Isobar 2007 - 2008London, London, GbACT Europe was set up from within Aegis Media/Isobar to handle all the media buying and planning for General Motors Europe. Headquartered in Wiesbaden, Germany, the company had 180 staff working in 34 offices across Europe. Brands managed as part of EMEA group include Opel/Vauxhall, Saab, Chevrolet, Cadillac, Corvette and Hummer.Requested by Isobar CEO to assess, review and fix significant client issues with General Motors - specifically around digital strategy. As head of digital services for ACT Europe, reporting to the Managing Director, lead all aspects of the client relationship, from contract negotiation, developing appropriate service structures and delivering best practice across the group. This included consulting activity at senior levels to showcase the positive business impact of increased digital media and marketing budgets across Europe helping to lay the foundations for Aegis Media to win GM's $3B global media account. -
Global Account DirectorIsobar 2007 - 2007London, London, GbPromoted to global head office and joined one of the leading and most progressive digital media teams at the time. I lead the international account direction including the strategic and geographic development for a number of international digital media accounts within the group including ATT Williams, Beiersdorf, Toyota, and Pernod-Ricard. -
Client Service ManagerIsobar 2005 - 2007London, London, GbLeading and managing teams across disciplines including strategy, media, direct marketing, website development and content creation across a $1.5m client portfolio.Client engagements included:- Hyundai, GraysOnline, EMI, Douwe Egberts, Advertising Federation of Australia, and EFax // J2 Global. -
ConsultantLiquidvision 2004 - 2005 -
Marketing CoordinatorEkit 1999 - 2001Us -
Commercial Services CoordinatorAustralian Grand Prix Corporation 1998 - 1999Melbourne, Victoria, Au
Samuel Tait Skills
Samuel Tait Education Details
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The Wharton SchoolEthics & Entrepreneurship -
Rmit UniversityServices Marketing & Consumer Behaviour -
Academy XiSocial Enterprise Design -
University Of MelbournePsychology / History And Philosophy Of Science -
Scotch College MelbourneForeign Languages
Frequently Asked Questions about Samuel Tait
What company does Samuel Tait work for?
Samuel Tait works for Empatic & Co
What is Samuel Tait's role at the current company?
Samuel Tait's current role is International leader across strategy, operations, technology and transformation..
What is Samuel Tait's email address?
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What is Samuel Tait's direct phone number?
Samuel Tait's direct phone number is +178180*****
What schools did Samuel Tait attend?
Samuel Tait attended The Wharton School, Rmit University, Academy Xi, University Of Melbourne, Scotch College Melbourne.
What are some of Samuel Tait's interests?
Samuel Tait has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Human Rights, Arts And Culture.
What skills is Samuel Tait known for?
Samuel Tait has skills like Digital Strategy, Digital Marketing, Digital Media, Advertising, Online Advertising, Mobile Marketing, Account Management, Social Media, Marketing Strategy, Marketing Communications, Online Marketing, Social Media Marketing.
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